Blog Archive : Month: September 2011

The Use of Color in Retail

There has been a lot of research done around the psychology of color with regards to advertising and promotion. What retail color schemes impact purchasing decisions? What colors evoke emotion that is positive toward a product or brand? Which colors are optimal for specific demographics?

Studies have been done to focus on the impact of color schemes in the retail environment, focusing on the moment of decision for consumers. We found the following useful resources in the ongoing discussion of the impact of color in selling in-store:

  • The Center for Retailing Excellence Blog looks at how color can create coherence and positively (or negatively) impact the environment within a store.
  • Kizer and Bener’s Retail Adventures in the Real World Blog discusses primary and secondary colors within the retail environment, and walks through each color and the shopping emotions it evokes.
  • AllBusiness.com references that 60-70% of buying decisions are made at the point of purchase, and that the right colors can gain extra attention and even help consumers remember a message longer than black print.
  • Science Daily examines receptivity to advertising messages, comparing the results of using red versus blue.

Our experienced team utilizes this type of data to help customers select the best retail color schemes for their point of sale displays and retail packaging. What do you think? How have you seen the impact of color in retail environments?

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A Look at Green-Focused Point-of-Purchase

In recent years, as the green movement has not only grown, but also become a mainstay concern, there has been a lot of attention focused on sustainability in point-of-purchase displays and retail packaging. Many manufacturers and retailers have used eco friendly store displays to educate consumers on their sustainability programs. Others have focused on the recyclability of the display itself.  Here are some great examples of how the green philosophy has been turned into action in the retail setting:

  • AT&T Plant-Based Packaging – wireless accessories to use a plastic made of “up to 30 percent plant-based materials, sourced from sugarcane-based ethanol.”

 

 

 

 

This post was brought to you by Matt Ruggle and Creative Displays Now. Matt is the marketing manager at CDN. He is passionate about anything “in-store” and dreams of being an Olympic curler (yes, curling) some day . CreativeDisplaysNow.com strives to incorporate and encourages green practices in to any and all facets of their business model, including the manufacturing of corrugated displays and corrugated packaging that are 100% recyclable.

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