Blog Archive : Month: November 2011

Literature Displays: Enticing Consumers to Learn More

One of the most popular types of corrugated displays that we design and manufacture are those that promote literature for our clients. Pamphlet displays, brochure holders, and business card displays are commonly used to help consumers learn more about a product, service, or cause.

Cardboard Brochure DisplayDisplay for Brochures

These literature displays are commonly found in medical facilities, insurance offices, financial institutions, or anywhere it is crucial to encourage consumers to receive further information.

There are many uses at retail stores as well—products that are complex or new to the market are good candidates for corrugated cardboard brochure displays. Many of these literature displays utilize QR codes as well, to give users the ability to access the information by scanning the code and accessing a website.

Commercial printers and ad agencies are able to utilize these brochure displays to offer their clients a bundled solution—literature and display in one package. This allows organizations to effectively call attention to the product or service brochure, and encourages further interaction by the end consumer.

Contact Creative Displays Now to see how we can help you with your next literature display project.

Posted in Uncategorized

Creative Displays Now Gets Crafty for the Holidays!

Etsy artisans are gearing up for the holiday season. With the visibility and attention that the artisan community and marketplace has received over the last year, Etsy stands to make a wonderful impact on our holiday shopping in 2011. The concept and platform is fantastic, but the community marketplace is an age-old concept that derives from the earliest days of commerce.

counter_display_0003floor_display_0704-511

So what about the Etsy artisans who want to display their wares to the physical world? Well, Creative Displays Now has the solution! Our beautifully designed point-of-purchase display stands will complement your jewelry in the best way. Not only for Etsy shops, the Creative Displays Now jewelry display stands are the best and “lightest” alternative to expensive and heavy display cases.

So whether you want to display your jewelry for your community Christmas bazaar, or you want to take your craftsmanship on the road, Creative Displays Now has the right solution for displaying your jewelry!

For more information, contact Creative Displays Now at 1-866-244-2214!

Posted in Uncategorized

Revisiting Color: What Do the Major Retailers Use?

We previously discussed the psychology behind the use of color in retail environments. Now let’s take a look at examples of how some of the large retailers in the U.S. have used color in their stores.

One interesting aspect is how the marketers work to balance these psychological triggers with the retail branding in the store. Some of our examples below demonstrate that brand-focused colors seem to trump colors used strictly to influence decision-making.

  • Target – strategic use of Target red for obvious brand reasons, without over-saturating the store with the color. This still allows the red to convey energy and sale prices where necessary. Blue and yellow are also commonly used for seasonal merchandising in Target. Creative Displays Now designed, manufactured, and printed these bin displays and portions of the retail store signs for Target.target_red_displays_signstarget_blue_seasonal

 

    • Walmart – blue dominates the stores to enhance the brand. Blue is also known to create trust and security. Green is often found in the grocery areas, possibly to relax shoppers and/or imply freshness or natural foods.walmart_blue_signagewalmart_supercenter_yellow_green

 

    • Best Buy – blue, blue, and blue (even the carpet). Ok, a little yellow too. Best Buy rarely goes away from their brand colors on their point-of-purchase displays and promotions. Strong product brands (Apple, Sony, etc) seem to be the only exception. Displays that fall outside the blue really stand out (see Shrek image – Creative Displays Now produced this floor display for Best Buy).best_buy_blue_storebest_buy_sony_displaybest_buy_shrek

 

  • Home Depot – orange is said to be an aggressive color that creates a call to action. Home Depot consistently uses their branded orange color with both displays and in their permanent racking. It is interesting to note that their primary competitor, Lowe’s, is also very brand-color loyal, sticking primarily to blue and white as their in-store color theme. Creative Displays Now produced the Eco Options aisle sign below (also known as an aisle violator) for Home Depot.Earns Home Depothome_depot_green

By the way, here is a nice infographic about of the psychology of color as well as its impact on brand recognition.

What retail color schemes and branding trends have you noticed? Take notice of the color and its intent the next time you’re shopping around town or planning your next retail display or packaging project.

Posted in Uncategorized

The Four C’s of Merchandising

Thank you to Rich Butwinick from MyMarketingLab.com for his approach to merchandising using the four C’s:

  • Command Attention – Like a friendly wave from across the room, let the shopper know you’re there.
  • Connect with the Target Market – Are you for me, or not?
  • Convey Information – Convey Information: Tell a clear, compelling story.
  • Close the Sale – Eliminate any purchase doubt.

four_cs_of_merchandising

Let Creative Displays Now help you with your retail merchandising display or product packaging project to incorporate all of these elements for best results. For more visual merchandising tips and all the latest in custom retail displays, follow the Creative Displays Now Blog.

Posted in Uncategorized