Blog Archive : Month: February 2012

GlobalShop 2012 Preview – 3M Displays

In anticipation of GlobalShop 2012, February 29 - March 2 in Las Vegas, we are highlighting some of the displays we will compete with at POPAI’s annual Outstanding Marketing at Retail Achievement (OMA) awards contest. Today's focus: Four display projects, completed for 3M brands: 3M Office Depot Holiday Full Pallet Display Designed for Scotch® Tapes Holds both office tapes and packaging tapes Goal: Increase the attachment rate between boxed tape and dispensers Back-to-back mirrored quarter pallet displays combined with corner dump bins All offerings contained in one pallet, adjusted based on store volumes Sales of Scotch premium packaging tapes outpaced the store brand and last year’s sales. 3M Staples Holiday Shipper Displays Scotch Tape and Post-it® Labels for the holidays Fall season merchandising display that would carry into the holidays Had to convey a “gift” image without being holiday-specific in nature. Die-cut roll wrap attracted shoppers to the display Double-digit increase in sales of these products Attachment rate between the two product categories at an all-time high 3M Staples Holiday Half Pallet Display Die-cut dimensional image of the new Stiletto dispenser being merchandised Also included touch-and-feel samples of the dispenser Designed to increase incremental sales during the holidays Removable base graphics aided the transition from one season to the next This point-of-sale display resulted in significant share gains in the channel and double-digit percent growth each week 3M Post-It Apple Shipper Display Display quickly created awareness of the new apple-shaped Post-It dispenser Waterfall layering of the shelves allowed consumers to...

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Creative Displays Now to Showcase Recent Displays at GlobalShop 2012

Creative Displays Now, a division of Great Northern Corporation, will be at GlobalShop, Feb 29 - March 2, at the Sales Expo Center in Las Vegas. Great Northern will be exhibiting at Booth #433 and will compete with the following 11 displays in POPAI’s annual Outstanding Marketing at Retail Achievement (OMA) awards contest. This is the industry’s largest and longest-running competition, recognizing the most innovative and effective marketing-at-retail displays and programs. Call us at 1-866-244-2214 to discuss how we can help you with your next retail display or packaging project. 3M Office Depot Holiday Full Pallet DisplayDesigned to drive incremental holiday sales of Scotch® Tapes, this display had to contain both office tapes and packaging tapes. The goal was to get placement of the new desk dispensers into the market and increase the attachment rate between boxed tape and dispensers as well as other premium packaging tapes. Dual back-to-back mirrored quarter pallet displays combined with corner dump bins enabled all the offerings to be contained in one pallet that could be easily adjusted based on store volumes, as well as made it easy for consumers to shop. Sales of Scotch premium packaging tapes outpaced the store brand and last year’s sales. 3M Staples Holiday Shipper DisplaysCreated for a fall season presentation that would carry into the holidays, this merchandising display had to convey a “gift” image without being holiday-specific in nature. The die-cut roll wrap attracted shoppers to the display and helped to entice them to purchase Scotch Tape and...

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