Blog Archive : Month: August 2013

Display Basics – Lesson 4: What we Need to Know to Help our Customers

By , Designer for Creative Displays Now

Note: This is the fourth in a series of articles (“Lessons”) covering the basics of corrugated displays and boxes. Click here to see all of the lessons we have published.

Perhaps you are a startup company and are thinking of selling your product in a display. Or maybe you’ve done a few displays and consider yourself to be a bit more experienced in that area. As a designer, I can tell you there is more engineering to a display than you might think.

If I (or any of our display designers) can get the following questions answered on the front end, before the display is even sold into a store, we can develop the best merchandising solution for you to have success in the marketplace.

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Below is a list of questions that will help with the design into the marketplace:

    • What is your product or product mix?
    • Your product’s weight and size
    • Display lifecycle: what is the time length of exposure in the store?
    • The selling price of the product (impacts the budget for the display)
    • Primary retail market
    • Specific objectives
    • Type of display: Counter, floor, pallet, ¼ pallet or power wing (in other words, how big do you want it to be?)
    • Level of product competition
    • Types or name of store within which you are selling
    • Geographic location / demographics
    • Shipping methods: packed out, set up or flat
    • How will display be transported: UPS, FedEx, LTL
    • Graphic requirements
    • Quantities

And last but not least…

  • Budget requirements!

 

Creative Displays Now has over 50 years of point-of-purchase display experience. Contact us today to discuss your retail display needs.

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Custom Merchandising Cardboard POP Displays

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Corrugated counter displays are a low-cost and effective way to launch products while quickly capturing attention of retail consumers. Light, temporary cardboard counter displays serve excellent for point of sale occasions in retail locations. Check out two of our custom merchandising displays – a cardboard counter pop display and a club store pallet retail display, both ideal examples of successful and proven cardboard pop displays.

Cardboard Counter POP Display

The custom cardboard pop merchandising display takes advantage of corrugated steps to increase visibility of the product. As shown, the header custom cut and printed to capture retail consumers’ attention.

For over 50 years, Creative Displays Now has produced point-of-purchase displays, counter displays, cardboard displays, and several other displays for major retailers.

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Club Store Pallet Retail Display – Costco

Logitech worked with Creative Displays to create and launch this simple, yet aggressive display to be placed in Costco stores. Every detail from the retail blister packaging to the straightforward approach of the club store pallet display was designed to entice consumers to make a quick evaluation and purchase.

Logitech_Costco_Thin_Pallet_Display

 

Creative Displays Now, a division of Great Northern Corporation, recently won six awards at GlobalShop 2013, including the Gold Award. Check out more of our award winning displays.

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Holiday Displays: Halloween Displays

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As part of our Holiday Displays feature, below are a few examples of retail Halloween displays we have designed and manufactured in the past. Please contact Creative Displays Now to discuss how we can help you create effective store displays this Halloween season.
Halloween_Display

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Haloween_Target_2

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Check out more Holiday Displays or contact Creative Displays Now to discuss how we can work together to create spooky Halloween displays for you.

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Holiday Displays: Thanksgiving & Black Friday Displays

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As part of our Holiday Displays feature, see some examples of Thanksgiving Displays and Black Friday Displays we have designed and manufactured in the past. Please contact Creative Displays Now to discuss how we can help you with your retail sales efforts this season.

Thanksgiving_Target_1

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Black_Friday_Target_1

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View more Holiday Displays or contact Creative Displays Now to get started on your seasonal display projects.

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