Blog Archive : Month: November 2013

Success Story: Post-It Notes End Cap Display

2013 Design of the Times “Best of Show” in the Specialty Stores Category

3M wanted to secure secondary placement for its Post-it Notes® brand collection in a high traffic end cap display at Staples.

Dramatically presenting “painting” as a metaphor for using brightly colored notes, this well-placed end cap merchandised the notes in a way that extended their hues into stripes that ran from top to bottom, framing the packaged notes within the bands of color.

Take-Note-of-Color

Unique lug ons and dimensional components brought to life bursts of paint coming out of cans and being playfully painted with rollers, something shoppers would not expect to see in an office supplies store.

The end cap display positioned the notes within their associated color stripes, drawing shoppers’ attention to the eye-catching display and prompting them to select the color that fit their personal tastes. Selection was then as fun and as easy as pulling paint samples from a hardware-store shelf.

The color-coded merchandising not only make it simple for shoppers to make their selections, but it also made it easy for stores to keep product stocked and organized at the shelf. The end cap received on-the-spot buy-in with the account and once in stores served as an extension for a larger sales effort. The program has generated a nine percent lift in sales of colored notes over the standard canary yellow variety.

Creative Displays Now has been creating award-winning retail displays for over 50 years! Contact a display expert to discuss how we can help with your next retail project.

Posted in Uncategorized

Creative Displays Now Takes Home 10 Awards at Shopper Marketing Expo 2013

Awards include one Platinum and three Gold awards

Creative Displays Now, the online brand of Great Northern Corporation, won 10 awards at the “Design of the Times” competition, part of the 2013 Shopper Marketing Expo in Chicago. Included in these awards was a Platinum and three Golds.

Take-Note-of-Color

Here are our award winners, by category:

  • PLATINUM: 3M Take Note of Color Endcap (pictured above)
  • GOLD: 3M Take Note of Color Endcap – Specialty Stores category
  • GOLD: Mattel Hot Wheels Racetrack Dump Bin – Mass Merchandisers category
  • GOLD: Gander Mountain Fishing Line Wall for Pure Fishing Corp – Sporting Goods category
  • SILVER: 3M Unroll Something Amazing Half Pallet – Specialty Stores category
  • SILVER: Goal Zero Mobile Floor Stand – Sporting Goods category
  • SILVER: Dick’s Sporting Goods Trilene Endcap, for Pure Fishing Corp – Sporting Goods category
  • BRONZE: Logitech Best Buy Accessories Shipper – Consumer Electronics category
  • BRONZE: Barbie Mega Bloks Headers, for Mega Brands – Mass Merchandisers category
  • BRONZE: Time Warner 3 Pocket Powerwing – Mass Merchandisers category
 Logitech-Best-Buy Goal-Zero
Logitech Best Buy
Accessories Shipper
Goal Zero
Mobile Floor Stand
 Unroll-Something-Amazing  Dicks-Trilene-End-Cap
3M Unroll Something
Amazing Half Pallet
Dick’s Sporting Goods
Trilene Endcap
Gander-Mountain-Trilene-Wall  TimeWarner-Powerwing
Gander Mountain
Fishing Line Wall
Time Warner
3 Pocket Powerwing
 Mattel-Hot-Wheels Barbie-Mega-Bloks
Mattel Hot Wheels
Racetrack Dump Bin
Barbie Mega Bloks Headers

Contact a display expert to learn more about these award-winning displays, or to discuss your next point of purchase display or retail packaging project.

Posted in Industry Awards