Blog Archive : Month: November 2013

Success Story: Post-It Notes End Cap Display

2013 Design of the Times "Best of Show" in the Specialty Stores Category 3M wanted to secure secondary placement for its Post-it Notes® brand collection in a high traffic end cap display at Staples. Dramatically presenting “painting” as a metaphor for using brightly colored notes, this well-placed end cap merchandised the notes in a way that extended their hues into stripes that ran from top to bottom, framing the packaged notes within the bands of color. Unique lug ons and dimensional components brought to life bursts of paint coming out of cans and being playfully painted with rollers, something shoppers would not expect to see in an office supplies store. The end cap display positioned the notes within their associated color stripes, drawing shoppers’ attention to the eye-catching display and prompting them to select the color that fit their personal tastes. Selection was then as fun and as easy as pulling paint samples from a hardware-store shelf. The color-coded merchandising not only make it simple for shoppers to make their selections, but it also made it easy for stores to keep product stocked and organized at the shelf. The end cap received on-the-spot buy-in with the account and once in stores served as an extension for a larger sales effort. The program has generated a nine percent lift in sales of colored notes over the standard canary yellow variety. Creative Displays Now has been creating award-winning retail displays for over 60 years! Contact a display expert to discuss how we...

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Posted in Uncategorized

CDN Takes Home 10 Awards at Shopper Marketing Expo 2013

Awards include one Platinum and three Gold awards Creative Displays Now, the online brand of Great Northern Corporation, won 10 awards at the "Design of the Times" competition, part of the 2013 Shopper Marketing Expo in Chicago. Included in these awards was a Platinum and three Golds. Here are our award winners, by category: PLATINUM: 3M Take Note of Color Endcap (pictured above) GOLD: 3M Take Note of Color Endcap - Specialty Stores category GOLD: Mattel Hot Wheels Racetrack Dump Bin - Mass Merchandisers category GOLD: Gander Mountain Fishing Line Wall for Pure Fishing Corp - Sporting Goods category SILVER: 3M Unroll Something Amazing Half Pallet - Specialty Stores category SILVER: Goal Zero Mobile Floor Stand - Sporting Goods category SILVER: Dick’s Sporting Goods Trilene Endcap, for Pure Fishing Corp - Sporting Goods category BRONZE: Logitech Best Buy Accessories Shipper - Consumer Electronics category BRONZE: Barbie Mega Bloks Headers, for Mega Brands - Mass Merchandisers category BRONZE: Time Warner 3 Pocket Powerwing - Mass Merchandisers category   Logitech Best Buy Accessories Shipper Goal Zero Mobile Floor Stand     3M Unroll Something Amazing Half Pallet Dick’s Sporting Goods Trilene Endcap   Gander Mountain Fishing Line Wall Time Warner 3 Pocket Powerwing   Mattel Hot Wheels Racetrack Dump Bin Barbie Mega Bloks Headers Contact a display expert to learn more about these award-winning displays, or to discuss your next point of purchase display or retail packaging project.

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Posted in Industry Awards