Blog Archive : Month: July 2014

Five Simple Steps to Successful Retail Counter Display

With a few good counter display ideas, you won’t need to pay for expensive commercials, massive billboards or product placements to attract more customers to your products or stores. Counters can show much more. They can show what your brand identity is all about. Just follow these five simple steps, and your counter displays will get the message across and get people interested, without a whole lot of effort.

    • Focus on a Single Theme
      Many counter displays focus on the next upcoming holiday such as Valentine’s Day, St. Patrick’s Day, Easter, Mother’s and Father’s Days, Independence Day, Halloween, Thanksgiving, Chanukah, Christmas and New Year’s, or major events such as the Super Bowl or World Cup. Even a theme as simple as spring cleaning or family vacation can be enough to attract positive attention. Once you have a theme in mind, then it’s a matter of telling a simple “story” to go along with it.
    • Go for the Big Surprise
      While you don’t want to shock people into a state of disgust, surprising shoppers can have a very big and lasting impact. Show people things they probably weren’t expecting to see, and focus on the whimsical to get their attention. The element of surprise can even inspire people to tell others about your attention-grabbing counter displays, which is the ultimate achievement in marketing. Word of mouth allows the consumers to do the advertising for you.
    • Don’t Distract With Too Much Clutter
      Simplicity is the key to being successful, which can also be said of in-store displays or most other retail advertising and marketing mediums. The fewer distractions the better—as long as they have value in quality and worth paying attention to. Creating an organized display with a shock factor without the clutter could even be the winning formula for the story you’re trying to tell.
    • Bold Colors and Shapes Are Best
      Bright colors chosen for their specific combination of emotional effects, combined with large shapes that are hard to miss, will get people to look at your counter display. And, of course, you must also make sure the display is brightly lit so a passerby can see just how bold it is. If the display is designed effectively, shoppers will be more compelled to keep looking and ultimately purchase something they wouldn’t have otherwise.
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  • Always Keep Displays Up-to-Date
    Last but not least, make sure to update your Counter displays frequently. If people see the same display every time they walk past your storefront, they may not be compelled to look anymore, even when you do finally change it. You don’t have to reinvent the wheel every time you’re trying to come up with new counter display ideas, though. Some stores have been successful with a series of large photographs portraying different themes and lifestyle images that can be rotated in different Counters and other displays every two to four weeks or so. This will help continue attracting attention well into the future.

 

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Four In-Store Marketing Strategies to Attract Attention to Your Products

With a few good in-store marketing strategies, you can increase your sales now and well into the future. The right in-store displays will actually make consumers feel desire for your product. And once someone feels real desire for a product, they are unlikely to feel the same way about competitors’ products within the course of the same shopping trip, or even later on down the line. So what strategies are best for marketing your product in stores? It depends on what you are marketing, of course, and a seasoned designer should be able to help you once you have a better idea of what you’re trying to achieve. Here are 4 excellent tips to get you started:

TIP #1: Consider the Laws of Attraction
There is an art and science to marketing your products in stores, and it all comes down to attraction. This is why you must always consider what is going to instantly attract customers to your product. You and your design team need to market your products in stores so they will grab instant attention and make positive first impressions. It will be near impossible to attract desire any other way.

TIP #2: Interrupting Can Be a Good Thing
People often go into “the zone” or “on auto pilot” while they’re shopping. If you want to disrupt shoppers’ routines and distract them from their shopping lists long enough to consider buying your product when they weren’t planning to already, you will need to do something very attention-grabbing. While you don’t want to go overboard or leave a bad impression, consider using seductive marketing techniques that attract attention to the display and the product. A scantily clad model emerging from the water isn’t necessarily in bad taste, for example, as long as the overall design is relevant to your product.

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TIP #3: Remember Your Target Market
It is nearly impossible to make everyone feel the same way about your ads, displays, packaging and other in-store marketing strategies. Chances are, however, that your target market shares some common characteristics and are a bit more likely to be attracted to similar things. If you’re target market is pre-teen and teenage girls, for example, you may be more inclined to use bright colors, loud expressions and a youthfully feminine theme. If your target market is an aging demographic, on the other hand, you would probably be more successful sticking with a simple combination of basic colors and graphics portraying the senior lifestyle.

TIP #4: Stick to the Tried and True
At the end of the day, there are some simple tricks that are going to attract more of the right kind of attention, regardless of your target market. A choice of two bold, contrasting colors is always a good choice, for starters. If it works for the product, consider integrating celebrities or attractive lifestyle images into your in-store displays. The billboard, header and riser areas of a display are also important areas to focus on. And finally, it should go without saying that fonts and logos should be large enough to see from far away.

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Four Tips to Subliminal Messages the Right Way

We’ve all heard of subliminal messages in advertising, although your impression of this technique may be negative considering some of its past uses. Subliminal messages have been used to slip images of sex, money and other seemingly inappropriate or deceptive graphics into logos and advertisements for some of the world’s biggest brands. Subliminal advertising isn’t always so icky, though, when done correctly and in good taste. A few simple choices can help you achieve maximum results from your advertising and marketing strategies in such a way that consumers aren’t even aware of. All you need to do is follow these four simple steps for ethical subliminal advertising.

  1. Make Your Logo Synonymous with Your Brand
    A good logo can go a long way, and ideally should tell current and potential customers as much as possible about your company, products and overall brand identity. A few simple and strategic choices, such as the placement of lines and white space, can go a long way. See what some of your most successful competitors are doing if you need inspiration; just remember your logo must be completely distinguishable from every other company’s logo.
  2. Use Graphics to Your Advantage
    Bold, simple graphics and lifestyle images can be the most effective when advertising a product or brand, whether you’re designing an in-store display, product packaging, magazine ad or any other visual message. While you may be tempted to fill your in-store displays and external packaging with information about your product, the fact is that most consumers won’t read most of the information associated with the product until after purchasing it, if they read it at all. The images consumers see should tell a story without saying a word.P1000645
  3. Don’t Underestimate the Power of Color
    Color choices are just as important as any graphics or images in your logo, displays, advertising and other branded messages that consumers receive. Certain colors can send specific messages without using any words or images, making this technique even more subtle and effective. Yellow often sends a message of optimism, for example, while blue is known for communicating intellect, coolness and loyalty. Red, on the other hand, can signify urgency, defiance or strength, while green and purple are known for being relaxing and/or soothing. So, read up on the best color choices for your brand identity, and choose no more than two bold colors.
  4. Use Real People, and Use Them Wisely
    Real people in commercials, in-store displays, print ads, billboards and other advertising mediums can subliminally tell consumers what your product is “all about”—but only if you choose the right people. This doesn’t mean you have to use supermodels (unless your product promises people access to the level of class or luxury that supermodels often portray). It does, however, mean that you should make sure that their clothes, hair, accessories and posture portray the kind of image you want associated with your brand. All these little touches can help you send the right subliminal messages in advertising without consumers ever knowing it.

 

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How to Make Your Custom Cardboard Displays POP!

In an age where people are busier and more easily distracted than ever, the cardboard POP display design that you use to present and sell your products in stores can make or break your retail success. The multidimensional cardboard displays found in grocery stores, drug stores, big box stores and other retail outlets—often referred to as POP displays—come in many different shapes, sizes, color schemes and designs. Whether shoppers realize it or not, they’re more attracted to certain features in a cardboard display and less attracted to others.

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While it would be impossible to attract every potential customer through one in-store cardboard display, there are certain characteristics that are more likely than others to make your display “pop.” Here are a few of the best tips from retail packaging experts on how to make the most of your cardboard POP display:

Think Clean Over Clutter
As you and your design team consider the display possibilities, you may be tempted to combine as many elements as possible to attract as many shoppers as possible. While it’s true that different people are attracted to different things, very few people are attracted to clutter and an overly complex POP display is more likely to turn people away regardless of their preferences. It’s better to think about the types of people who are more likely to want or need your product, cater to them as much as possible, and when in doubt go for a clean and orderly display that allows a focused shelf of products to stand out.

Consider Color/Shape Combos
Most consumers don’t even realize how much of an impact shapes and color combinations have on their purchasing decisions. It all depends on what kind of message you’re trying to send. If you’re trying to give the impression that an edible product has a fruity, citrusy or sugary flavor, for example, you might use a rainbow of colors. A more serious product, such as an over-the-counter medicine, may be better displayed with a simple combination of two bold colors. You can also use the shape of your display to give an impression of softness or ruggedness, for example, or even remind people of the shape of the product itself.

Trust a Design Expert
If you are planning on using this type of Point of Purchase Display to show off your wares in stores, you may think that you and your in-house team have what it takes to come up with a great design. How hard can it be, after all? The fact is that it can actually be very difficult to create a powerful and commercially effective display that stands the test of time and ultimately contributes to the strength of your brand. If you have a highly experienced designer on board who is dedicated to optimizing your displays and packaging to appeal to your target audience in stores, great! If not, consider investing in a little outside help from Creative Displays Now. A seasoned design professional will know what’s best for your cardboard POP display design.

 

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