Blog Archive : Month: December 2014

Top 5 Examples of Winning Point of Purchase Displays

Point of purchase displays are used to serve a variety of purposes: reflecting the latest holiday or season, making special offers, promoting new products, announcing pertinent information to customers, and more. They may be supplied by the manufacturer, which is often the case with small-to-medium sized businesses, or supplied in-house to maintain a unified theme and layout. The most effective point of purchase (POP) displays used by retailers are those that increase the number of products being sold and ultimately boost profits. The following list includes five of the most effective types of displays designed to reach customers at the point of purchase:

5. In-Store Banner Displays
In-store banners can be used to display a variety of messages through text and graphics. Banners may be used to announce upcoming sales and promotions, create a seasonal mood or celebrate the holidays, or inspire last-minute shopping decisions. They can even simply communicate a brand name to keep it in customers’ mind so they’ll be more likely to return when they’re searching for that brand.
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4. Modern-Day Mobiles
In addition to banners, retailers and manufacturers also rely on mobiles to send promotional messages to customers. Just as the mobiles above infants’ cribs are designed to capture the baby’s attention and make them smile, the mobiles in retail stores are designed to capture customers’ attention and make them buy more, return sooner than later, or remember a carefully chosen branding message.

3. Life-Size Display Stands
With a solid structure that mirrors the typical height of a human being, a display stand can’t help but stand out. A retailer or manufacturer can rely on the basic design of a display stand to grab customers’ attention with a freestanding unit that immediately often sparks memories and a general undeniable sense of interest.
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2. Posters for the Right Reasons
When used for the right reasons and designed with consumer behavior in mind, posters can also be very effective for communicating any number of messages to customers inside and in front of a store. Retailers and manufacturers often announce upcoming sales or let customers know that a new product is coming out with strategically placed posters. If you want shoppers to think about a product, but the product itself isn’t on the shelves yet, this is possibly your best bet.

1. Space-Saving Shelf Edging
One of the most popular options for placement is directly next to the checkout stand. Shelf edging is always a winning choice for selling small items at the point of purchase, especially impulse buys such as candles, cookies, playing cards, and more. Retailers and manufacturers can showcase each row of products with a catchy image on the “headboard” towards the back of the display. All you need is a shelf and you’ve got room for a few.

When it comes to point of purchase displays, these are certainly not the only options. If you stick with one of these “winning” POP display styles, though, you’re more likely to find success with increased sales at the point of purchase.

 

Posted in Display and Packaging Design, Retail Display Examples

5 Fun Facts About POP Displays & Why They’re So Popular

Point-of-Purchase displays, also known as POP displays, are probably the most popular type of in-store promotional tool in the retail industry. But why do these displays continue to be so popular? The following five facts should help explain a bit more about POP, and why these displays are so simple yet so effective for retailers across the nation and globe.

  1. They Come in All Shapes and Sizes
    One of the most convenient aspects of today’s cardboard point-of-purchase displays is that they come in all shapes and sizes. Cardboard is such a flexible material that you can commission a display in virtually any shape, from beverage bottles to soccer balls, ranging from a small countertop size to a full-length, bigger-than-life promotion. And since they’re made of flexible cardboard, they’re always going to take up a minimal amount of space and be easy to move around the store (assuming the products aren’t in them yet).
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  2. They Look Better Than Ever
    Point-of-purchase displays were once limited to the most basic of designs, but now it’s possible to imprint cardboard displays with a wide range of stunning graphics, bold colors, and eye-catching text that seamlessly conveys your brand identity and promotional message to customers. Retailers are also doing much more than selling impulse buys and last-minute purchases to customers as they wait in line. These stunning designs can be used to offer promotions, discounts, and more.
  3. They’re Exceedingly Affordable
    Not only is cardboard easy to mold, easy to move, and easy to design so it fits into tight spaces; it’s also one of the cheapest materials around, making most point-of-purchase displays very affordable. Whether you need displays for your store, a trade show booth, or virtually any location or event you can think of, you can get your point across with an effective display (or set of displays) at a low price.
  4. They’re More Durable than You Might Think
    While cardboard is known for being flexible and lightweight, the type of cardboard used in high-quality point-of-purchase displays is also more durable than you’d probably guess it is. Retailers are now able to put displays away in storage to use them again later, as they might want to do with holiday promotions, rather than having to purchase all new displays year after year.
  5. They’re Environmentally Friendly, Too
    Since most typical point-of-purchase displays are made out of corrugated paperboard material, they can not only be reused – they can be recycled, as well. Whether you’re recycling your old displays or purchasing new displays made from recycled materials, you’ll be doing your part to “go green.” This is not only good for the environment, it’s also good for customers who want see that you’re focused on sustainable business practices.

POP displays are a big part of today’s most successful retail operations. If you’re not maximizing your point-of-sale area, you’re missing out. Creative Displays Now can help set you in the right direction so you can make the most of this vital part of your store.

Posted in In-Store Display Tactics

How-to Guide for Introducing New In-Store Marketing Campaigns

Introducing new in-store marketing campaigns including a variety of cardboard displays doesn’t have to be difficult if you know how to go about it. The key is to consider all your audiences, engage your customers, keep it simple, switch out displays at appropriate times, and measure the results. Keep reading to learn more about each of these simple, low-hassle steps to introduce new in-store marketing campaigns.

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Consider All Your Audiences
One of the most important aspects of in-store marketing is considering your audience. There is more than one audience you should be catering to, however, as you choose your displays and decide what promotional message to communicate. There is more than one archetypal customer for most businesses, first of all. Most retail stores also fail to consider employees when designing their marketing messages. Not only do employees spend money where they work, they also convey marketing messages to customers who are more likely to miss the displays during their short time in the store.

Create an Engaging Message
This is perhaps the hardest part of introducing a new in-store marketing campaign, but the effort will pay off when customers feel engaged and inspired to spend more. Tired promotions – like buy-one-get-one-free sales or 10% discounts on less popular products that retailers are trying to get rid of – aren’t necessarily going to boost sales. A unique and memorable promotion that engages customers, on the other hand, will be more than worth your time.

Keep it Simple
Shoppers don’t want to be inconvenienced or feel like they need to make complex decisions as they peruse the shelves and displays of a store. Instead, it’s better to keep in-store display campaigns as simple and convenient as possible so customers don’t need to think much about it – they only need to buy.

Consider the Timing
If customers keep seeing the same displays month after month, they won’t feel inspired to swing by and see what’s new because they’ll already know it’s going to be the same. Switching out displays too often, on the other hand, is expensive and may leave many customers out of the loop. It’s important to consider the nature of the campaign, the time of year, the shopping habits of your customers, and the timeline for your next campaign so you can keep display up for the appropriate time.

Measure the Results
And, finally, make sure to measure the results of your in-store marketing campaigns so you can readjust for more success in the future. Which cardboard displays yielded the most sales? Which were ignored? Which displays in which locations of the store seemed to spark the most interest? What did employees have to say? It doesn’t matter how you do it, just make sure not to skip this vital step. Otherwise you’re doing your store a huge disservice.

Introducing new in-store marketing campaigns doesn’t have to be a headache. Just take it one step at a time and your next campaign should be more than worth the effort.

 

Posted in In-Store Display Tactics

What Are the Most Effective Holiday Retail Displays?

It’s that time of year again and retailers are striving to implement the most effective holiday retail displays to boost sales and create a welcoming seasonal spirit. Point-of-sale displays are the most common choice for retailers during the holidays, but there are also many options for displaying seasonal merchandise throughout the store. The following list includes some of the most successful types of in-store displays that retailers have used during the holidays:

Festive Life-Size Versions of the Products on Display
Using a life-size cardboard version of the product on display is an increasingly popular option in retail settings during the holidays. Take, for example, a premium vodka manufacturer that recently offered its product in a blue velvet gift bag for the holidays. The company promoted their product in stores with a display shaped like a giant bottle of the seasonal edition, in the blue bag, with mistletoe tied around the top. Customers passing this display would see the life-size version, with the mistletoe that conjures up images of parties and fun, long before they see the actual bottles for sale.

Displays That Call Attention to Seasonality of Products
It’s common to see new products hit the shelves for a limited time during the holidays, as well as “seasonal” versions of popular products that people use year-round. In either case, it’s very effective to alert customers’ attention to the seasonality of the product. One of the best ways to let people know about limited-time product offerings is to use a display shaped like the seasonal product itself, but this is far from the only option. Anything that creates a sense of urgency through shape, design, text, or graphics is bound to boost sales.

Point-of-Purchase Displays Incorporating Text and Graphics
Many retailers have figured out the right combination of font and images to create a festive spirit while motivating customers to make last-minute purchases. Combinations of text and graphics can be used to catch holiday shoppers’ attention, to suggest how a product might be used around the holidays, to let them know about holiday promotions, or any number of other purposes. The text is an important component for creating a call-to-action, while the graphics are a significant part of reinforcing brand identity while creating a sense of the holiday spirit.

Retail Displays That Showcase Multiple Holiday Products
One of the best ways for retailers to maximize the usage of in-store displays around the holidays is to mix and match. Showcasing a variety of products in one display allows retailers to reach more customers in more niche markets without taking up a great deal more space or wasting unnecessary resources. Retailers might combine displays of products that could be used together, or place various items together that would make good gift ideas, or create a “stocking stuffers” display with a wide range of options, for example.

Just remember, the most effective holiday retail displays are those that create a festive mood with a sense of urgency about the products being promoted. The rest is up to you.

Posted in In-Store Display Tactics