A counter display can say a little or say a lot, and in all honesty, it probably isn’t using any words at all. The most important aspect of an effective point-of-purchase display is that it attracts attention with an eye-catching design. So how do vendors and retailers make their products stand out at the sales counter? To give you an idea, here are five examples of “out-of-the-box” counter displays that grab attention from even the busiest and most distracted shopper.
Clever Holiday Displays for St. Patty’s Day
With the recent St. Patrick’s Day holiday, we saw lots of posters and displays with shades of green and images of leprechauns and four-leaf clovers. Some retailers have found ways to tie this holiday that celebrates the patron saint of Ireland into the products they’re selling. This includes a home and garden supplier that decorated its store and decked out its countertop displays with vibrant greens and yellows for “Daisy Days” the same weekend, tying flowers and springtime in with the holiday.
Collectible Memorabilia Displays
There are a lot of collectors out there. When you display your products to highlight how each individual one is part of a collection, dedicated collectors are more likely to want them all. We’ve seen this in a display for a series of collectible glasses featuring Indiana Jones, for example, in which each glass was one in a set of four.