Blog Archive : Month: June 2015

Top Tips for Displaying Blister Packs in Your Store

Whether you’re a retailer or a vendor or even a consumer, you’ve probably heard of blister packs. The “blister” part of these packages is a molded piece of thin, transparent plastic that is typically affixed to a piece of cardboard to hold and display a piece of merchandise in an all-in-one package perfect for hanging on a metal pole or hook, or for sitting on a shelf. Also known as bubble packs, these packages are often used for selling small items that need to be protected and need a little extra oomph for shoppers to easily notice them.

Blister Pack

The following article is a must-read for retailers and vendors looking to effectively utilize blister packaging – and the displays that are specially designed for these packages – in stores. Keep reading for deeper understanding, expert tips and more.

A Deeper Understanding of Blister Packaging
So, you know what blister packaging is. This is a good place to start on your road to understanding. But, more importantly, when is blister packaging the ideal choice? It isn’t always the right choice, of course, otherwise we’d see it everywhere rather than only in certain parts of a store. These situations are ideal for blister packaging:

  • When a frequently stolen high-ticket item requires additional security to deter theft
  • When a small product needs to be contained, organized and well-protected
  • When products need increased visibility achieved through branding and display
  • When vendors/retailers are looking for an affordable and sustainable choice

What makes blister packs so ideal in these situations? It’s the fact that they can protect and house the entire piece of merchandise – or multiple items – in one simple yet effective package that allows consumers to see what’s inside. The plastic bubble, or “blister,” can even be custom-formed to the shape of the product.

Captured Blister Packaging

Types and Styles of Blister Packages
There are many different varieties of blister or bubble packs to choose from based on your needs, goals and specifications, including the following:

  • Fold-over or Trapped Blister Pack
  • Full Face Blister Pack
  • Standing Blister Pack

How to Work Blister Packaging Into Your Displays
If you’re going to sell items packaged in blister or bubble packs, or stock them on store shelves, you will need to find the right display to complement this type of product packaging. Some of the most common options include floor displays with projecting rods or small hooks where the packs can be hung from a small hole at the top, and endcap displays with shelving and/or optional hardware attachments designed for arranging or hanging the packages. And if your packaging has special designs or comes in a special shape, you can even customize your displays to coordinate and create a more comprehensive, holistic branding experience.

From the design of the logo to the packaging to the display to the advertising and everything else in between, there are a myriad of opportunities to brand your products more effectively. Blister packaging might just be a part of that equation for your merchandise. It’s all a matter of showing off what you’ve got.

To start your own project click here or contact us and we’ll help you with all your questions.

Posted in Display and Packaging Design, Packaging Examples

How to Set Up a Retail Display Stand (the Right Way)

Still confused about how to set up retail display stands the right way? Wondering whether your methods are leaving something to be desired in the minds of consumers? This how-to guide will list the steps to properly set up and use a retail display stand. This includes such vital actions as choosing the right display, creating a layout plan, gathering all the tools and components, putting the pieces together, arranging the items for sale and using effective lighting to display the items.

Retail Display Stand

Here’s everything you need to know to do it right. Here are five steps to success:

Continue reading “How to Set Up a Retail Display Stand (the Right Way)”

Posted in Display and Packaging Design, In-Store Display Tactics

Merchandising Then and Now – POP Displays from Ancient Times to Modern Day

Modern POP displays – the structures designed to house and exhibit items for sale to potential customers directly at the point of purchase – come in all sorts of shapes, sizes, colors and designs of varying levels of sophistication. Retailers can feature new displays every month or season thanks to the affordable and durable range of temporary cardboard displays. In addition to corrugated cardboard, retailers and vendors can also work plastic, wood, steel, special lighting and LED screens into their product display schemes. Point of purchase displays have been around long before such sophisticated technologies as electric cash registers or lightbulbs existed, though. By looking back at ancient times when people sold their wares in outdoor markets, through the 19th and 20th centuries, when modern merchandising arose, and finally to contemporary displays, we can see just how far we’ve come.

The Early Days of POP
The earliest days of commercial business included outdoor markets where merchants would set up stalls to sell items. This process evolved over time into established shops on main streets. In the earliest days of commerce, there wasn’t much competition and most products were necessities, not luxuries. Clothing to keep warm and dry, and food to prepare meals with, were the staple items of most outdoor markets. There was often not any competition, as each merchant would sell one type of food or clothing in each market. Eventually, when more cities had established shops on main streets, it became more common for one merchant to sell multiple items in their stores that they purchased at wholesale prices from local producers and craftsmen. Still, each shop primarily stuck to its specialty, with little competition.
Ancient POP Display Continue reading “Merchandising Then and Now – POP Displays from Ancient Times to Modern Day”

Posted in Display and Packaging Design, In-Store Display Tactics

The Link between Product Packaging and In-Store Displays

When it comes to all-inclusive branding, the link between retail packaging and display ideas couldn’t be clearer. There is an important connection between product packaging and the cardboard displays showcasing them in stores that just can’t be ignored if you want to create a strong sense of brand recognition and appreciation among your target audience. The way a product is packaged, advertised, and displayed in stores should work together in order to create a cohesive message to consumers. As a vendor, this is definitely something you’ll want to think about as you move forward with your in-store sales and promotions. The following post will explain some important points about this link between packaging and in-store displays, and provide ideas and examples to help you imagine how it can be done in your campaign.

How Packaging and Displays Can Work Together
Oftentimes vendors fail to – or are unable to – make the connection between product packaging and in-store displays. Cutting corners and saving time with a one-size-fits-all cardboard display, which may not coordinate with the design elements of the products themselves, might seem like a perfectly fine thing to do. Customers don’t really notice the display, right? Shouldn’t the products speak for themselves? Sadly, though, there are typically so many other products competing to grab the attention of each customer, it’s easy for your product to get lost in the shuffle. While there may be limitations on what kind of display you can use depending on the specifications of each individual retail setting, there are many creative ways to implement a display that fits together with the packaging once it’s put together. These two components can complement one another to create a complete retail experience that may also tie into your advertising scheme.

Examples of Winning Packaging-Display Combinations
Not sure what this link between product packaging and in-store displays means? Let’s discuss a couple of examples and you should see that it can actually be incredibly simple. A recent in-store display campaign for Jack Link’s Jerky, for example, features a simple corrugated cardboard holder that can fit 12 boxes, each containing multiple individual packages of the jerky. The display uses the same color scheme and logo as the boxes, and is even a similar shape. The one noticeable addition to the display/holder is the tagline “Feed Your Wild Side,” which is featured in commercials and other advertisements for the product, providing a cohesive brand awareness element. This ties packaging, display, and advertising messages into one consistent “story” told to consumers.
Jacks Links Packaging and Display

Similarly, an in-store display scheme for Milkbone dog treats serves as another terrific example, this one a bit more complex. A four-tiered corrugated display features multiple shelves – each housing a different type of treat – with a foundation column in the shape of two bones that link up at a diagonal angle.
Corrugated Display with Packaging

Now that you understand the important link between product packaging and the cardboard displays that showcase products in stores, the possibilities for your campaign should be virtually limitless. It’s just a matter of coordinating the elements so they all come together.

To start your own project click here or contact us and we’ll help you with all your questions.

Posted in Display and Packaging Design, Packaging Examples, Retail Display Examples