Blog Archive : Month: February 2017

2016’s 3 Biggest Retail Trends and What They Mean for Your Business in 2017

If you’re the owner of a retail store, chances are you use the New Year as an opportunity to re-evaluate your business and to research major marketing trends.

But, we know that being THE ONE in charge also means you have a million other things to do this time of the year: re-ordering, evaluating your employees, tweaking your budget, revamping your marketing strategy…the list is endless.

To help you breathe a little bit easier, we’ve compiled a list of some of the biggest retail store trends of 2016, as well as some upcoming trends you can expect in 2017, and even better, we show you how you can use them to benefit your business.

Trend 1: More Ways to Pay
You may have noticed that inserting a credit card’s chip into the reader, as opposed to simply swiping it, became popular (err, mandatory) last year. Plus, shoppers can now pay with mobile credit card readers, and many stores are also installing machines that accept EMV Cards. In terms of your countertop displays, this means that your shoppers will likely spend more time at your cash register, so they’re more likely to add a few small items to their shopping baskets while they wait. Make sure your displays quickly highlight a new product, and you may even consider a display that offers a coupon for a discount the next time customers come into your business.

Custom Printed Counter Display

TOP TIP: Make sure your displays are informative, colorful, and eye-catching, and be sure to place them as close to the card reader – and as close to eye level – as you can.

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Posted in In-Store Display Tactics

Customer of the Month: Prestige Wine Imports and Mezzacorona

Whether you’re on the hunt for the perfect gift, looking for the right blend to pair with a special dish, or if you just need something to make your day a bit brighter, let’s face it: wine is always a good idea.

That’s why we’re so thrilled to highlight Prestige Wine Imports as our Client of the Month – and we’re looking forward to telling you even more about Mezzacorona, their parent company.

Mezzacorona
Mezzacorona’s vineyards have been thriving since 1904, and they help to bring the best in Italian wines, especially those from the Italian Dolomites, to the United States (it’s safe to say we’re all very appreciative of what they do!)

Wine Displays for Mezzacorona

The Mezzacorona Difference
It’s not just the fabulous libations that matter to them: Mezzacorona is highly dedicated to celebrating the culture of wine in its entirety. Prestige Wine Imports and Mezzacorona both value the traditional methods of Italian winemaking, and see their work as a way to both honor and preserve the authenticity and charm of the culture itself (plus, trust us when we tell you: you can certainly taste the difference). Their hard work has clearly paid off, as Prestige Wine Imports was nominated for the “Importer of the Year” in 2017’s Wine Enthusiast Wine Star.

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Posted in Retail Display Examples, Success Stories

Design Tips for 3-Tiered Display Stands

Have you ever had high tea at a nice hotel, where you are served macaroons, tea sandwiches, and petit fours on a towering, 3-tiered plate? If you have (and even if you haven’t) you’re probably aware of just how much can fit on these types of stands. So, how can you make the transition from tabletop to storefront? Funny you should ask…we’ve taken the liberty of outlining the many ways you can use a 3 tier display stand in your retail store layout.

3 Tier Floor Display

Uses of a 3-Tiered Display Stand
Before we get to the how of a tiered display, let’s talk about the why.

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Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples