Shopping in-store allows customers to get a product immediately, leverage customer services and explore other items in the same product range. These reasons prove why 73% of consumers would still buy items in brick-and-mortar retail spaces. Custom pallet skirts enhance the in-store shopping experience by showcasing your brand and making your products more accessible. Learn how leveraging a unique pallet skirt display helps to boost your sales. What Is a Pallet Skirt? A pallet skirt is typically a corrugated cardboard structure that wraps around a wooden pallet. It advertises your products while concealing an otherwise unsightly display base. Cardboard pallet skirts are customizable, allowing you to tailor the colors, images and messaging to your brand. Why Do Pallet Displays Work So Well in Club Stores? Club stores — such as Costco, Sam's Club and BJ's Wholesale Club — require members to pay an annual fee to access their retail services. Custom pallet skirts do particularly well in these stores for the five core reasons: Strategic product placement: Club stores are generally expansive retail spaces filled with every product you can imagine. Point-of-purchase (POP) displays such as pallet skirts help to position your products in a customer's path for increased exposure. Offer product information: From pricing to product details, cardboard pallet skirts provide valuable information to motivate sales. Large-format advertising: Printed pallet skirts are similar to billboards, providing a large-scale advertising format. Customers are more likely to see these displays, even from the other end of the aisle. Accelerated product sales: The combination of effective product placement...
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7 Tips for Creating Successful Holiday Retail Displays
Displaying your products in unique, captivating ways is always a recipe for success. Some of the best times to let your creativity shine is during the holidays! Over holiday periods, customers are more likely to spend, stock up and take full advantage of seasonal offerings. With a clever corrugated cardboard display, you can tie your products to the holiday spirit and create effective holiday marketing strategies. Being prepared is one of the most important elements of creating holiday retail displays. Much holiday shopping happens weeks and even months before the actual holiday. It is never too early to plan ahead, and with these seven tips for creating successful holiday displays, you can create a seamless campaign that is ready for peak shopping seasons. The Importance of Retail Holiday Displays for Your Products Displaying your products year-round is crucial, as is creating fresh displays that capture the holidays and keep your product relevant. There are several benefits of creating seasonal retail displays: Increase brand awareness: Seasonal displays highlight your products, creating brand awareness. Corrugated cardboard displays with clever holiday themes increase your product's visibility, which is often the most critical step. Attract foot traffic: You can attract new customers with clever holiday displays highlighting your brand's creativity and relevance. Holiday periods are often the busiest times for retail, and stores enjoy a noticeable increase in foot traffic. Take full advantage by displaying your products when shops are at their busiest. Keep products stocked: Holiday displays lend themselves to helping keep your product stocked. It...
Continue readingTips for Keeping Shelves Stocked and Customers Happy
Effective inventory management in retail is paramount to success. It entails buying, tracking, storing and selling stock, meeting customer demand and keeping costs down across the supply chain. Through inventory management best practices, you can avoid running out of top-selling products or having a warehouse full of items you can't sell. Retail inventory management requires expert knowledge to understand buying trends, data and market analysis to set the correct prices and automation and software for optimal efficiency. The combination of these components is vital to a thriving retail business. Explore this retail inventory management overview and get tips for keeping shelves stocked and customers happy. Types of Inventory An essential part of retail store stock management is tracking goods as they move from the manufacturer to the distributor and warehouse and, finally, to retail chains. You must know the different methods for managing stock correctly. Raw materials: Also called feedstock, raw materials are the primary materials manufacturers use to produce finished products. Raw materials can include anything from wood, cotton, coal and crude oil to fruits, vegetables and biomasses. Some manufacturers produce the raw materials they need to develop finished goods, while others purchase them from a supplier. Work-in-progress: Stock takes that include WIP goods account for items that are still in the production stage. Finished products: Any goods that are ready to sell fall under "finished goods" in stock-taking. Some companies manufacture finished goods, while others purchase finished goods and sell them. Maintenance, repair and operations items: In inventory control, MRO items are...
Continue readingThe Importance of Word of Mouth in Retail Marketing
Word-of-mouth marketing or word-of-mouth advertising refers to your customers' casual, organic conversations about your products, services or brand. WOM marketing is free — you only need to provide valuable products that satisfy consumer needs and the kind of service that makes them feel seen and heard by your brand. Then, they'll naturally want to sing your company's praises to their friends and family. WOM marketing has a high chance of success because potential clients receive the message from people they already know and trust. Below, we discuss everything you need to know about this strategy in retail. What Is Word-of-Mouth Marketing? WOM marketing has outstanding, largely untapped potential. The following word-of-mouth marketing statistics demonstrate how much you have to gain. 92% of consumers trust recommendations from other customers over a company's messaging. Consumers have casual conversations about brands at least 90 times every week. Globally, 88% of customers trust word-of-mouth recommendations from friends, family and acquaintances more than any other marketing channels. According to a 2021 report from R.R. Donnelley, 55% of consumers discovered a new product, service or brand through word-of-mouth marketing, and WOM marketing results in up to 40% of consumer purchases. Online reviews are the equivalent of traditional WOM marketing, considering 46% of consumers trust them as much as they rely on recommendations from family and friends. 80% of customers read through online reviews while shopping in stores. Word-of-mouth marketing is increasingly powerful because potential consumers tend to believe their friends' and family's perspectives on specific products and brands. Negative client remarks can also...
Continue reading5 Retail Marketing Strategies to Drive Sales
Whether you're an experienced product developer or new to the retail industry, you must know strategies for introducing customers to your products and continuing to grow revenue. Strategic thinkers stand out in a competitive marketplace for their ability to capture attention, drive sales and create lasting brand loyalty that keeps buyers coming back. What Is Retail Advertising? Retail marketing, or retail advertising, includes various tactics to spread awareness to your target audience and increase sales — from old favorites to newly launched goods. There are three primary types of retail marketing. In-store marketing: These are the marketing collateral and techniques businesses use to promote their products within a physical environment. Examples include attractive displays, free samples and discounts. Traditional marketing: This type of marketing reaches people through offline channels, including newspaper ads, billboard signs, direct mail and radio ads. Digital marketing: Online marketing can use organic or paid ads to reach your target audience through multiple online platforms like emails, texts and social media posts. In most cases, consumer product manufacturers use a combination of online and offline marketing strategies to reach as many customers as possible. Learn how to succeed in retail and make customers happy with your products by following these five retail marketing strategies to drive sales. 1. E-Commerce and Online Presence If you want to know how to increase sales in retail, using your brand's online presence and e-commerce platforms is an ideal place to start. Leverage E-Commerce Platforms Technology has revolutionized how we buy and sell products. About 30%...
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