Point-of-Purchase displays, also known as POP displays, are probably the most popular type of in-store promotional tool in the retail industry. But why do these displays continue to be so popular? The following five facts should help explain a bit more about POP, and why these displays are so simple yet so effective for retailers across the nation and globe.
- They Come in All Shapes and Sizes
One of the most convenient aspects of today’s cardboard point-of-purchase displays is that they come in all shapes and sizes. Cardboard is such a flexible material that you can commission a display in virtually any shape, from beverage bottles to soccer balls, ranging from a small countertop size to a full-length, bigger-than-life promotion. And since they’re made of flexible cardboard, they’re always going to take up a minimal amount of space and be easy to move around the store (assuming the products aren’t in them yet).
- They Look Better Than Ever
Point-of-purchase displays were once limited to the most basic of designs, but now it’s possible to imprint cardboard displays with a wide range of stunning graphics, bold colors, and eye-catching text that seamlessly conveys your brand identity and promotional message to customers. Retailers are also doing much more than selling impulse buys and last-minute purchases to customers as they wait in line. These stunning designs can be used to offer promotions, discounts, and more.
- They’re Exceedingly Affordable
Not only is cardboard easy to mold, easy to move, and easy to design so it fits into tight spaces; it’s also one of the cheapest materials around, making most point-of-purchase displays very affordable. Whether you need displays for your store, a trade show booth, or virtually any location or event you can think of, you can get your point across with an effective display (or set of displays) at a low price.
- They’re More Durable than You Might Think
While cardboard is known for being flexible and lightweight, the type of cardboard used in high-quality point-of-purchase displays is also more durable than you’d probably guess it is. Retailers are now able to put displays away in storage to use them again later, as they might want to do with holiday promotions, rather than having to purchase all new displays year after year.
- They’re Environmentally Friendly, Too
Since most typical point-of-purchase displays are made out of corrugated paperboard material, they can not only be reused – they can be recycled, as well. Whether you’re recycling your old displays or purchasing new displays made from recycled materials, you’ll be doing your part to “go green.” This is not only good for the environment, it’s also good for customers who want see that you’re focused on sustainable business practices.
POP displays are a big part of today’s most successful retail operations. If you’re not maximizing your point-of-sale area, you’re missing out. Creative Displays Now can help set you in the right direction so you can make the most of this vital part of your store.