A Look at Green-Focused Point-of-Purchase

In recent years, as the green movement has not only grown, but also become a mainstay concern, there has been a lot of attention focused on sustainability in point-of-purchase displays and retail packaging. Many manufacturers and retailers have used store displays to educate consumers on their sustainability programs. Others have focused on the recyclability of the display itself.  Here are some great examples of how the green philosophy has been turned into action in the retail setting:

• AT&T Plant-Based Packaging – wireless accessories to use a plastic made of “up to 30 percent plant-based materials, sourced from sugarcane-based ethanol.”

• Coke “Give It Back” Program – not only are the displays 100% recyclable…Coke is managing the recovery to insure proper disposal.

• Pacific Perfumes’ Green Award gets International Exposure – the small perfume company received global buzz, growing global sales, after winning the award in the green category of the HBA International Package Design Award.

• Nestle Singapore’s Mobile App Helps Consumers Recycle Packaging – Their 123Recycle program allows users to scan product barcodes to get information on sorting and recycling the packaging.

This post was brought to you by Matt Ruggle and Creative Displays Now. Matt is the marketing manager at CDN. He is passionate about anything “in-store” and dreams of being an Olympic curler (yes, curling) some day . CreativeDisplaysNow.com strives to incorporate and encourages green practices in to any and all facets of their business model, including the manufacturing of corrugated displays and corrugated packaging that are 100% recyclable.