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4 Tips on Ensuring your POP Displays can Hold Any Products

Attracting the attention of your customers with point of purchase or retail displays is a great way to convert the casual browser to a buying customer or convince regular customers to add a few items to the cart. In fact, Paco Underhill, author of the book Why We Buy: The Science of Shopping claims that 2/3 of all purchases are impulse purchases, making your point of sale display a valuable resource. The display, of course, should be eye-catching and appealing enough to attract attention, but it must also be sturdy enough to handle the rush of customers eager to explore what you have to offer. Sometimes this means spending a little extra time securing the display to prevent toppling or sagging half way through your promotion.

  • Use sturdy shelving or display units. Inspect your display unit for any signs of wear before setting up a new display. For shelving, that means checking that all shelves are secure and tight and that no hardware is missing. For cardboard units, that means examining them for weak areas where sections meet or along the front and side of the display where eager hands may cause wear and tear. Unseen parts of the display can be reinforced with duct tape or staples, but unless you want your customers to think your business is going under, there is no room for shoddy repairs in visible areas. If your current display unit looks like its seen better days, purchasing a new one is your best option.
  • Secure permanent items. While the actual featured items must be easy to access, decorative or promotional items in the display should be secured to prevent customers from helping themselves or removing the items. These items can be wired discretely from behind or from the bottom to anchor them to the display, or if the items will not be used for other promotions in the future, they can be secured with hot glue.
  • Secure the display unit. Freestanding display units should be anchored in a permanent position to prevent shifting and possible injury to customers. Locking the wheels or blocking the bottom of the display with wood or other objects works when the display is to be viewed from multiple angles. Displays viewed from one angle can be anchored to the wall or adjoining shelving with wire or a metal bracket. Small counter top display units can be attached to the counter with double-sided tape on the bottom to keep them in place.
  • Securing Signs. You naturally take advantage of the written word with catchy slogans and bold lettering announcing sales or other benefits to customers. Sometimes the signs themselves are part of the display unit, but other times, you will want to add splashy catch phrases or tidbits of info that need to be attached to the display. While signs on poster board or other lightweight material can be attached with two-sided tape, heavier signs such as foam board need something sturdier. Use poster putty or a similar item for securing heavy signs to the display.

While your display unit is an important item, always remember that your merchandise should be the main attraction for your customers. Display units simply allow you to get those items at eye level where your customers can appreciate them. While the unit increases the attractiveness of the display, it should remain a background fixture. Keeping it in good shape and securing it properly insures that your customers will be looking at your products instead of worrying about whether the display will topple.

Bio: Nannette Richford is a writer for Duraco. Richford has extensive writing experience and has been published in influential online industry publications, including the San Francisco Chronicle(SF Gate), Garden Guides and Yahoo! Shine. Connect with Nannette on Google+ and Twitter.

 

Retail Bin Displays

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Creative Displays Now is a leader in designing, creating, and distributing retail displays. Cardboard retail floor displays purposely convert customers through beautiful graphics and structural activity.

Check out the corrugated retail bin display, an ideal example of a successful and proven retail floor display.

Retail Bin Displays

The cardboard retail bin display is specific to longer and uniquely-shaped products. This successful display is an example of the experience and creativity Creative Displays Now can contribute to increasing point of purchase sales.

For over 50 years, Creative Displays Now has produced point-of-purchase displays, counter displays, cardboard displays, and several other displays for major retailers.

 

Retail Shelf Display - Custom Counter Displays

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Counter displays are a proficient and maximal way to launch products in a cost-efficient manner. They can be made tailored to suit the need of any product to be displayed in any store environment.

Retail Shelf Display

The cardboard countertop product display can be customized in any way to maximize the demonstration of the product. The example shelf display above takes advantage of multiple layers to exhibit each candle, and features a customized header to promote both the product and brand.

For over 50 years, Creative Displays Now has produced point-of-purchase displays, counter displays, cardboard displays, and several other displays for major retailers. Here are two effective displays used for Costco.

Cardboard Counter POP Displays - CD Countertop Displays

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Cardboard counter POP (Point-of-Purchase) displays are lightweight, highly customizable, cost-efficient, and ideal for Point-of-Sale opportunities in any retail environment.

Cardboard CD Countertop POP Displays

The cardboard countertop CD display is an excellent corrugated, countertop point-of-sale display. Especially ideal for CDs, this CD display can store up to 13 standard CD jewel cases, includes a header for further product advertising, and can be custom printed to suit your marketing and promotion needs.

For over 50 years, Creative Displays Now has produced point-of-purchase displays, counter displays, cardboard displays, and several other displays for major retailers.

 

Display Basics - Lesson 4: What we Need to Know to Help our Customers

By , Designer for Creative Displays Now

Note: This is the fourth in a series of articles ("Lessons") covering the basics of corrugated displays and boxes. Click here to see all of the lessons we have published.

Perhaps you are a startup company and are thinking of selling your product in a display. Or maybe you’ve done a few displays and consider yourself to be a bit more experienced in that area. As a designer, I can tell you there is more engineering to a display than you might think.

If I (or any of our display designers) can get the following questions answered on the front end, before the display is even sold into a store, we can develop the best merchandising solution for you to have success in the marketplace.

Retail Store Display

Below is a list of questions that will help with the design into the marketplace:

  • What is your product or product mix?
  • Your product's weight and size
  • Display lifecycle: what is the time length of exposure in the store?
  • The selling price of the product (impacts the budget for the display)
  • Primary retail market
  • Specific objectives
  • Type of display: Counter, floor, pallet, ¼ pallet or power wing (in other words, how big do you want it to be?)
  • Level of product competition
  • Types or name of store within which you are selling
  • Geographic location / demographics
  • Shipping methods: packed out, set up or flat
  • How will display be transported: UPS, FedEx, LTL
  • Graphic requirements
  • Quantities

  • And last but not least...
  • Budget requirements!

Creative Displays Now has over 50 years of point-of-purchase display experience. Contact us today to discuss your retail display needs.