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What are pop up displays, you ask? There are many different kinds of pop up displays, but essentially they are categorized as any portable display that utilizes a stand or base to showcase a sign, design or graphic. Retailers use them to present graphics and basic information to people in a unique and eye-catching way, as the infographic is extended vertically on a pole to make it impossible to miss. There are also digital displays that utilize touch-screen technology to accomplish the same goals.
The next question, then, is whether your store should be using pop up displays—and the answer is yes! You can’t just use any pop up display for any product or target audience, though. There are several things you should keep in mind as you consider whether to use a pop up display and how to best go about it.
Develop an Emotional Connection
There are many ways that you can make an emotional connection and leave a positive feeling in the hearts and minds of your customers, so they will feel good about the purchases they are making. One of the ways you can do that is by utilizing well-designed and carefully implemented pop up displays for products that demand attention. Make sure to consider the wants and needs of your target audience, and reach out to them in a personal but unobtrusive way. A positive connection like this can make all the difference in the world when people remember your brand with a smile on their face.
Keep Designs Clean, Bold and Organized
The last thing you want to do is drive people away with your pop up displays. Clean lines, bold colors and orderly designs will attract attention for all the right reasons, and give people just enough visual information to digest before moving on. Keeping things clean, bold and organized will help leave a longer lasting impression with less to remember. So stick to the essential details about your product and/or brand, and use graphics that catch the eye without giving people a headache.
Remember Who You’re Reaching Out To
There is no such thing as a one-size-fits-all pop up display. The graphics you use, the way you display information and the overall design should be targeted specifically at the people you most want to see this display. Consider factors such as age, gender, income level, lifestyle, profession and any personal preferences that the people in your target audience are likely to share. It’s important not to pander to your target audience, of course, but you have to let people know that this information and graphic is for them. Otherwise they might just walk on by.
At the end of the day, the decision is ultimately up to you as to whether you should be using pop up displays. They can be a valuable tool for retailers and product manufacturers to reach out to their target audience, but only when used correctly with space, time, budget and other factors in mind.
Every year brings new trends in retail design, from window displays to pop-ups to interactive merchandising spectacles. This year we seem to be seeing a return to simplicity in the world of retail displays, although minimalism and basic concepts don’t always translate to an easier time for retailers and in-store designers. If you’re searching for trends to follow that will attract more customers to your products and keep them coming back for more, the following trends are worth paying attention to. Just don’t get too comfortable, as things could easily change in an instant.
Bursts of Color
Accenting product displays with bold bursts of color seems to be very popular at the moment and the more adventurous the better. This can be even more effective when the backdrop of the product display features a single, basic color that clashes with the highlight color, so the burst will stand out even more and draw attention to the product. Small bursts of colors such as fuchsia, lime green, radiant orchid and other bold hues will draw attention to the display without overpowering the product itself.
Natural and Eco-Friendly
People are more interested than ever before in products that are considered natural and/or eco-friendly. Any way you can emphasize organic ingredients, or even simply natural ingredients that haven’t been altered by manmade chemicals and processes, may help influence customers to purchase your products. Using things like corrugated cardboard, wood, glass and other natural materials in your merchandising will also help impose a natural, organic quality to the retail experience.
New Lighting Ideas
It may seem that every lighting trick has been done, or that adding new light features may be too inefficient and expensive in this modern age, but this simply isn’t the case. The key is to get creative in order to maximize the lighting fixtures you already have and purchase new fixtures very wisely. Your goal should be to create a warm atmosphere, guide customers to specific products and parts of the store and make the products as appealing as possible in the given light.
Make It Personal
Consumers want to feel like they’re having a personal experience when shopping in a store, so it’s important to customize each display with a target audience in mind. Some retailers have gone as far as adding targeted screen displays that show ads based on the customers in line, but you don’t have to be so high-tech to make it personal. Just think about the demographics that are likely to purchase specific products in specific areas of the store, and create displays accordingly.
Simpler Can Be Better
One of the biggest trends in retail design for 2014 is getting back to basics and cutting away the fluff. When people walk into a busy store they don’t want to be bombarded with a bunch of complex messages, cluttered graphics and headache-inducing combinations of lights and colors. Using clean lines, simple combinations of bold colors, easily digestible graphic designs and sticking to the essential information that customers need to know will go a long way.
If you’re looking for some retail visual merchandising ideas that will help revitalize your store and increase profits, you’re already on the right track. It’s crucial for retailers to stay on their toes and on the lookout for new ways to keep customers coming in, staying for longer and, most importantly, making purchases. The way your merchandise appears to customers is a huge part of this, as research has shown that people often decide whether they want to get in and out or stick around and browse within the first 10 seconds of walking into a store.
Ideally, your visual merchandising strategies should attract return customers and inspire higher-ticket purchases. This all takes time, creativity and smart decision-making, though, which is why you’re here. The following five ideas should help your ongoing efforts to stay fresh, keep up with consumer trends and inspire your customers to spend more—all without making it obvious that you’re doing anything at all.
- Make the first impression count. From the moment people see your store from the street or sidewalk, they should feel welcomed and invited. This means keeping the area around the entrance clean and well-maintained, showing off merchandise in eye-catching ways and paying special attention to visual elements such as signs and window displays.
- Don’t make it hard to see and purchase merchandise. There are surely items in your store that you want customers to buy more than others. High-ticket merchandise and products that are frequently replaced should be shelved between the eyes and waist level of an average-height customer to make sure they’re easily seen and picked up.
- Don’t wait until spring for cleaning and maintenance. Your store, and all the fixtures in it, should be clean and well-maintained throughout the year to keep customers impressed. It won’t matter how amazing your products or prices are if people are bombarded by spaces and fixtures that are old, filthy, damaged or broken.
- Keep it Organized. This may sound obvious, but we’ve all been in stores where items are disorganized or dirty. Remember that products should be kept clean and orderly, displays should be evenly spaced to avoid a feeling of clutter and merchandising designs should be fresh and up to date.
- Use Pricing to Your Advantage. Although some retailers try to keep pricing out of the way or otherwise make it difficult for people to know what they’re going to pay, this will almost never work to your advantage. People want to know what they’re getting into before they arrive at the register. Even if something costs a lot, a creative display can help customers forget the price and make an impulse-buy. If they need to ask about the price, though, they might change their mind before they find an associate.
Remember, the way you set up your store and displays makes a big impact on customers’ buying decisions. Hopefully these five simple ideas can help you make the most of what you’ve got.
If you take a look at point of purchase examples from the most successful retailers in the world, chances are that they have a few things in common that your store could benefit greatly from. The point of purchase (or point of sale) area is essentially the space around the checkout stand. Most stores pay at least some special attention to this area with product displays, promotional features and/or information about the company. This area is so very important because it offers retailers one last chance to increase sales, and it holds the power to leave a final impression on customers, whether it be positive or negative. If you want to boost sales and create loyal customers like the retail giants, keep reading and see the top five ways to maximize your store’s point of purchase area.
- Make a Connection
One of the most important functions of a successful point of purchase space is connecting with customers. Product displays in this area should emphasize the usefulness and quality of the merchandise, because chances are people won’t spend as much time thinking about last-minute purchase decisions. It is also essential to consider location. Place products in an easily accessible spot to make it effortless for any customer to grab them. Making sure the customer is well-informed and able to quickly snatch up these items will ensure they feel good about point of purchase sales, and keep them coming back for more.
- Get the Spacing Right
In order to make the most of your point of sale area, it’s important to space things out in an organized and intuitive way. Avoid creating a cluttered space, and instead maximize the space with things like pedestal displays to stock more merchandise and touch-screens to share information as opposed to traditional signs and banners.
- Keep Things Fresh
You simply have to change your product displays on a regular basis in order to keep the space from getting stale and to encourage customers to return and buy new items frequently. Think of new kinds of seasonal displays to introduce throughout the year, which can focus on various holidays or simply items that people might want and need based on the weather that time of year. People like knowing they can find things for the season right next to the register.
- Include Promotions Without Being Pushy
Aside from selling products near the register, you can also make customers aware of various promotions that they may otherwise not have known about or simply forgotten. Whether you want people to know about a sale, upcoming event, store website or any other promotion, this is perhaps the best place to do it.
- Take Packaging Seriously
When choosing products to display at the front of the store and around the registers, it’s important to think about the packaging. If you look at point of purchase examples from successful retailers you will probably notice the packaging of the products in this area is eye-catching, space-saving and easy to restock when needed. It should also offer the essential information people need to decide whether this purchase is right for them.
Follow these simple tips, and you should be well on your way to point of sale success.
With a few good counter display ideas, you won’t need to pay for expensive commercials, massive billboards or product placements to attract more customers to your products or stores. Counters can show much more. They can show what your brand identity is all about. Just follow these five simple steps, and your counter displays will get the message across and get people interested, without a whole lot of effort.
- Focus on a Single Theme
Many counter displays focus on the next upcoming holiday such as Valentine’s Day, St. Patrick’s Day, Easter, Mother’s and Father’s Days, Independence Day, Halloween, Thanksgiving, Chanukah, Christmas and New Year’s, or major events such as the Super Bowl or World Cup. Even a theme as simple as spring cleaning or family vacation can be enough to attract positive attention. Once you have a theme in mind, then it’s a matter of telling a simple “story” to go along with it.
- Go for the Big Surprise
While you don’t want to shock people into a state of disgust, surprising shoppers can have a very big and lasting impact. Show people things they probably weren’t expecting to see, and focus on the whimsical to get their attention. The element of surprise can even inspire people to tell others about your attention-grabbing counter displays, which is the ultimate achievement in marketing. Word of mouth allows the consumers to do the advertising for you.
- Don’t Distract With Too Much Clutter
Simplicity is the key to being successful, which can also be said of in-store displays or most other retail advertising and marketing mediums. The fewer distractions the better—as long as they have value in quality and worth paying attention to. Creating an organized display with a shock factor without the clutter could even be the winning formula for the story you’re trying to tell.
- Bold Colors and Shapes Are Best
Bright colors chosen for their specific combination of emotional effects, combined with large shapes that are hard to miss, will get people to look at your counter display. And, of course, you must also make sure the display is brightly lit so a passerby can see just how bold it is. If the display is designed effectively, shoppers will be more compelled to keep looking and ultimately purchase something they wouldn’t have otherwise.
- Always Keep Displays Up-to-Date
Last but not least, make sure to update your Counter displays frequently. If people see the same display every time they walk past your storefront, they may not be compelled to look anymore, even when you do finally change it. You don’t have to reinvent the wheel every time you’re trying to come up with new counter display ideas, though. Some stores have been successful with a series of large photographs portraying different themes and lifestyle images that can be rotated in different Counters and other displays every two to four weeks or so. This will help continue attracting attention well into the future.