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The Best Displays for Impulse Purchases: Winning Over the Last-Minute Shopper

We’ve all been there…

…you’re exhausted after a long day at work…

…you’ve been standing in line at a store for what feels like forever (seriously, is this woman paying in quarters or what?)…

…and you are just ready to get home and binge on Netflix

Finally, it’s your turn to pay: only you realize you’ve forgotten your co-worker’s birthday is tomorrow, and you’re not about to be the only one to show up without a gift.

Custom Printed Store Display

A wise retailer would realize that this situation isn’t just common – it’s also a major sales opportunity. Incidences like these are exactly why a point of purchase display (sometimes abbreviated as POP Displays) is one of the best ways to encourage impulse purchases. Offering easy and convenient POS (point of sale displays) located at the checkout doesn’t just help you help your customer – they can also help get you out of the red by making those extra sales.

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Posted in In-Store Display Tactics, Retail Display Examples

Featured Client: Hy-Vee

We’re truly thrilled to be able to share with you our latest Featured Client, Hy-Vee.

Since their inception in 1930 in Beaconsfield, Iowa, Hy-Vee has been celebrated for its commitment to exceptional customer service. After all, their tag line, “Where there’s a helpful smile in every aisle” stuck for a reason!

Hy-Vee is also an employee-owned grocery store. This means that each of its more than 84,000 employees is a valued member of the Hy-Vee family, and that every move the company makes has their input and benefits in mind.

Now, Hy-Vee has over 240 stores in 8 different states. They’re especially beloved for the creation of their HealthMarket departments, which focus on bringing healthy, organic produce and other foods to shoppers. They even have in-store chefs and dietitians so that customers can learn how to make better and smarter choices about the foods they choose to eat.

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Posted in Retail Display Examples, Success Stories

Seasonal Prep: Revenue-Driving Summer Display Ideas

Statistically speaking, nearly ¾ of all Americans head to the beach at some point during the summer. You’d think with this large percentage of the population all getting ready to do the same thing around the same time each year, stores would make it a little easier…but somehow, every year, shopping for weekend summer getaways and Sunday Funday excursions seems to include frustrating trips to multiple stores, where shoppers have to make several laps around each store to find all the items they need.

Cardboard Beer Display

This year, why not make it easy on shoppers? Creating seasonal floor displays that combine popular summer needs all in a single place makes shopping convenient for your customers. And that means happy customers…and that means happy-to-spend customers.

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Posted in In-Store Display Tactics, Retail Display Examples

2016’s 3 Biggest Retail Trends and What They Mean for Your Business in 2017

If you’re the owner of a retail store, chances are you use the New Year as an opportunity to re-evaluate your business and to research major marketing trends.

But, we know that being THE ONE in charge also means you have a million other things to do this time of the year: re-ordering, evaluating your employees, tweaking your budget, revamping your marketing strategy…the list is endless.

To help you breathe a little bit easier, we’ve compiled a list of some of the biggest retail store trends of 2016, as well as some upcoming trends you can expect in 2017, and even better, we show you how you can use them to benefit your business.

Trend 1: More Ways to Pay
You may have noticed that inserting a credit card’s chip into the reader, as opposed to simply swiping it, became popular (err, mandatory) last year. Plus, shoppers can now pay with mobile credit card readers, and many stores are also installing machines that accept EMV Cards. In terms of your countertop displays, this means that your shoppers will likely spend more time at your cash register, so they’re more likely to add a few small items to their shopping baskets while they wait. Make sure your displays quickly highlight a new product, and you may even consider a display that offers a coupon for a discount the next time customers come into your business.

Custom Printed Counter Display

TOP TIP: Make sure your displays are informative, colorful, and eye-catching, and be sure to place them as close to the card reader – and as close to eye level – as you can.

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Posted in In-Store Display Tactics

Customer of the Month: Prestige Wine Imports and Mezzacorona

Whether you’re on the hunt for the perfect gift, looking for the right blend to pair with a special dish, or if you just need something to make your day a bit brighter, let’s face it: wine is always a good idea.

That’s why we’re so thrilled to highlight Prestige Wine Imports as our Client of the Month – and we’re looking forward to telling you even more about Mezzacorona, their parent company.

Mezzacorona
Mezzacorona’s vineyards have been thriving since 1904, and they help to bring the best in Italian wines, especially those from the Italian Dolomites, to the United States (it’s safe to say we’re all very appreciative of what they do!)

Wine Displays for Mezzacorona

The Mezzacorona Difference
It’s not just the fabulous libations that matter to them: Mezzacorona is highly dedicated to celebrating the culture of wine in its entirety. Prestige Wine Imports and Mezzacorona both value the traditional methods of Italian winemaking, and see their work as a way to both honor and preserve the authenticity and charm of the culture itself (plus, trust us when we tell you: you can certainly taste the difference). Their hard work has clearly paid off, as Prestige Wine Imports was nominated for the “Importer of the Year” in 2017’s Wine Enthusiast Wine Star.

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Posted in Retail Display Examples, Success Stories