Objective

• Design a quarter pallet display specifically for tax time to fit into office/business retail
• Create an identifiable structural and graphic presence that invites investigation
• Get maximum product load in the footprint and ensure shoppability

What We Did

• Created a file cabinet theme to attract attention and enhance placement
• Layered waterfall drawers to maximize product load and keep product highly visible and accessible
• Engineered pillow-core door fronts with drawer glides to encourage interaction

Results

• The product assortment and display placement exceeded customer sales plan
• Overall performance was one of the best of the promotional season with double-digit growth over similar quarter-pallet displays
• Retailer wants to repeat the promotional effort and explore other opportunities

Contact us to discuss how we can help with your display or packaging project.