The Four C's of Merchandising

Thank you to Rich Butwinick from MyMarketingLab.com for his approach to merchandising using the four C's:

• Command Attention - Like a friendly wave from across the room, let the shopper know you’re there.
• Connect with the Target Market - Are you for me, or not?
• Convey Information - Convey Information: Tell a clear, compelling story.
• Close the Sale - Eliminate any purchase doubt.

Let Creative Disiplays Now help you with your retail merchandising display or product packaging project to incorporate all of these elements for best results.