Blog Archive : Category: Display and Packaging Design

Types of Retail Store Layouts

Choosing the right store floor plan can have a profound effect on the way customers navigate the store, interact with your merchandise and whether they decide to purchase any products. Both drawing up a retail store design from scratch and revamping an existing store layout require a basic understanding of store layout in retail management. Table of Contents: What is a Retail Store Layout? Why Does the Layout of a Store Affect Product Sales? Top 7 Types of Retail Layouts (more…)

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Posted in Display and Packaging Design, In-Store Display Tactics

What Type of Retail Display Do I Need for My Product?

Retail displays come in all shapes and sizes. Some types of displays are best suited for particular product categories, while others are best for specific retail environments. A spacious club store may have room for a larger setup, while a small convenience store may only allow for low-profile inline displays with smaller footprints. After accounting for your retail partner's requirements, you have a few more considerations. A heavier or high-turnover product will need a larger structure that's sturdy enough to support the products. Likewise, exhibiting several items will require a display with enough room to let each product shine. Space-saving and low-profile display designs usually work best with smaller goods. Next, you'll want to consider the locations available within the stores where you want to showcase your products. Some displays are shaped and sized for particular retail locations. Additionally, some areas of the store are known for being particularly effective for sales because they offer high visibility and more foot traffic. To take advantage of these most coveted locations, you'll need the correct type of display. (more…)

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Posted in Display and Packaging Design, Retail Display ExamplesTagged

How to Make Your Product Stand Out

If you've developed a new product in a popular category, it's critical to find ways to make your product unique. You know your merchandise is precisely what your customers are looking for. The question is, how do you make sure they find it and recognize its superior value? As you prepare to introduce your offering to retailers, you must learn how to make your product stand out from competitors. It requires a careful blend of branding, communications and in-store messaging. At Creative Displays Now, we've been doing just that for nearly 60 years. Here are our best tips to help your product stand out from the crowd. (more…)

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Posted in Display and Packaging Design

What Are Primary And Secondary Packaging?

Primary vs. Secondary Packaging Packaging is an umbrella term that includes products and solutions that serve different purposes in displaying and transporting products. In the world of branding and packaging, there are key differences between primary and secondary packaging. Understanding various types of packaging solutions and their applications is essential. Depending on the type of packaging you use, you can protect your product, display product information, extend your product’s shelf life, promote your brand and optimize your shelf presence. Whether you’re launching a new product that’s almost ready to go to market or you’re revamping and rebranding an old one, there’s no denying that packaging matters.  Primary Packaging Primary packaging is the immediate layer of packaging that contacts the product. Primary packaging is essential for containing, preserving and making products. One of the most important considerations when designing or choosing your primary packaging is how it can make your product more practical and usable for customers. For example, the primary packaging for a food item may contain various small elements like seals designed to preserve the freshness or integrity of the product. Examples of primary packaging include: Bottles made from various materials like plastics for sodas or glass for perfume. Cans for food and beverages. Tubes for items like toothpaste or makeup. Cartons for products like milk. Blister packs for pharmaceutical products. Choosing the right primary packaging is essential since it influences the perception of your brand and can affect purchasing decisions. It can also enhance product usability and boost customer satisfaction. Secondary Packaging Secondary packaging is a...

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Posted in Display and Packaging Design, Packaging Examples

PDQ Displays: Lightning Quick Displays

What Does PDQ Stand For in Retail? The spelled-out meaning of PDQ is surprisingly simple. PDQ stands for Pretty Darn Quick or Product Displayed Quickly. Usually, PDQ is used in the context of PDQ displays, which are retail-ready displays that come fully assembled and stocked. As the name implies, PDQ displays are fast. The idea is that no one needs to spend much time on setup. Getting a PDQ display ready for the floor might be as simple as popping open some cardboard and placing the display in the right location. Pretty Darn Quick (PDQ) displays have a lot of benefits and advantages for consumer product companies. With a PDQ display, your products spend less time on the shelves and provide valuable advertising space to improve your brand's recognition in the industry. Continue reading to learn more about PDQ displays and how they can help sell your products. Table of Contents: What is a PDQ Display? What Does PDQ Mean in Retail? What Are the Benefits of PDQ Displays? Best Products for PDQ Displays Where Do PDQs Work Best? (more…)

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Posted in Display and Packaging Design, Retail Display Examples