Statistically speaking, nearly ¾ of all Americans head to the beach at some point during the summer. You’d think with this large percentage of the population all getting ready to do the same thing around the same time each year, stores would make it a little easier…but somehow, every year, shopping for weekend summer getaways and Sunday Funday excursions seems to include frustrating trips to multiple stores, where shoppers have to make several laps around each store to find all the items they need.
This year, why not make it easy on shoppers? Creating seasonal floor displays that combine popular summer needs all in a single place makes shopping convenient for your customers. And that means happy customers…and that means happy-to-spend customers.
If you’re the owner of a retail store, chances are you use the New Year as an opportunity to re-evaluate your business and to research major marketing trends.
But, we know that being THE ONE in charge also means you have a million other things to do this time of the year: re-ordering, evaluating your employees, tweaking your budget, revamping your marketing strategy…the list is endless.
To help you breathe a little bit easier, we’ve compiled a list of some of the biggest retail store trends of 2016, as well as some upcoming trends you can expect in 2017, and even better, we show you how you can use them to benefit your business.
Trend 1: More Ways to Pay
You may have noticed that inserting a credit card’s chip into the reader, as opposed to simply swiping it, became popular (err, mandatory) last year. Plus, shoppers can now pay with mobile credit card readers, and many stores are also installing machines that accept EMV Cards. In terms of your countertop displays, this means that your shoppers will likely spend more time at your cash register, so they’re more likely to add a few small items to their shopping baskets while they wait. Make sure your displays quickly highlight a new product, and you may even consider a display that offers a coupon for a discount the next time customers come into your business.
TOP TIP: Make sure your displays are informative, colorful, and eye-catching, and be sure to place them as close to the card reader – and as close to eye level – as you can.
Have you ever had high tea at a nice hotel, where you are served macaroons, tea sandwiches, and petit fours on a towering, 3-tiered plate? If you have (and even if you haven’t) you’re probably aware of just how much can fit on these types of stands. So, how can you make the transition from tabletop to storefront? Funny you should ask…we’ve taken the liberty of outlining the many ways you can use a 3 tier display stand in your retail store layout.
Uses of a 3-Tiered Display Stand
Before we get to the how of a tiered display, let’s talk about the why.
No matter what time of the year or what the occasion, due to the competitive nature of the liquor industry, you need to do whatever it takes to stand out. Plus, with the holidays around the corner, the competition between brands will only get more intense. So, what can you do to make sure your product shines the brightest? Here, we’ve gathered 3 of our favorite liquor display ideas and tips to make sure you end up on top.
#1 – Use Your Space
A great liquor display isn’t intimidated by space constraints. To maximize displays in small retail spaces, sometimes you have to reach for the stars – literally! Check out one of our favorite examples of liquor displays: this Jack Daniels Christmas tree. It’s a success on so many different levels.
First of all, it incorporates an upcoming holiday, making it appear festive and, of course, eye-catching.
Secondly, it’s clearly branded, from the bottle branches to the Jack Daniels star at the top of the tree.
Finally, notice how it’s towering over the shelves in the store. This way, more of the product can be displayed and the inventory can be depleted faster. We also love how easily the display can be refilled when a customer snags an “ornament” from the wire baskets supporting the bottles. This display is an across-the-board success, and its creativity means it will be noticed before anything else in the store.
#2 – Encourage Last-Minute Purchases
Never underestimate the power of point of purchase displays. These are the countertop or checkout line displays that house smaller, affordable items that customers “decide” (they don’t need to know our marketing secrets) to toss into their shopping carts on their way out. Mini bottles are ideal for POP displays, as there are so many different designs you can make out of them. You can individually wrap them in a clear bag with a festive bow, make a mini-bottle bouquet that will be snatched up by the bachelor/bachelorette party crowd, or simply create a brightly-colored and branded cardboard POP display that sits neatly atop any counter. After all, everyone knows that good things come in small packages!
#3 – Let Customers Try It Out
One of the best ways to get your product attention in a liquor store? Unquestionably, it’s by allowing customers to sample your products! We love this display because it’s both creative and functional. The “grill,” alone with the football sign, suggests that this specific type of wine is perfect for relaxing on game day, and that it pairs well with meats. The grill top is perfect for storing a couple of sample bottles of wine, along with glasses or disposable cups. Since it’s a smaller display, a sales rep can easily move around it from all angles. Plus, check out how the display has maximized its storage space by fitting rows of bottles underneath the grill top. Not only does it look sleek, it also means that customers won’t be missed when a representative is going to the back to refill their stock. Now that’s a smart play.
We hope you’ve learned something from this list of 3 of our all-time favorite liquor displays. Plan to use some of the ideas you’ve seen here? We always love seeing what our readers have been up to, so feel free to send us some photos of your liquor store display in action!
To start your own project, click here or contact us and we’ll help you with all your questions.
At Creative Displays Now, we’re always looking for inspiration when it comes to building and implementing innovative retail displays. We’ve been keeping our eyes on and loving the transition retailer giant Target has been making in the way they research, develop, and implement their displays.
In May of 2016, Target began testing their newest display strategies in their Los Angeles store. We were thrilled to see that Target has begun showcasing products in groupings, which gives the giant chain the feel of a specialty boutique experience. Now, we’re bringing Target’s best retail display strategies to our readers.
Keep the Light Flattering
How can you recreate the feel of a highly-curated specialty store that offers personalized attention when you’re operating in a larger store? By creating displays that make your customers feel relaxed and comfortable. A huge part of that is how you configure your retail store lighting. Harsh, florescent lighting isn’t just unflattering – it actually can also make your customers want to leave your store faster.