Blog Archive : Category: In-Store Display Tactics

Types of Retail Store Layouts

Whether you’re just starting to design your store’s floor plan, or if you’re completely revamping your current store, you probably have all kinds of questions about the different types of retail floor layouts. We know there’s a lot to think about, so we’ll take you through some of the most common retail store floor plans and highlight the benefits of each one.

Retail Display Layout

Straight Retail Floor Plan
A straight retail floor plan is probably the most recognizable type of layout. Celebrated for its economy of floor space, the straight plan uses store walls, corner spaces, custom retail displays, and other shelving fixtures to maximize every possible selling point on the floor. Straight layouts are also chosen for their ability to work with many different types of floor displays – so you don’t have to select your fixtures according to your floor plan.
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Posted in Display and Packaging Design, In-Store Display Tactics

Retail Store Lighting Ideas

People often associate the dimming of lights with “setting a romantic mood.” Many workplaces will also turn off the overhead fluorescents in favor of lamp light. Who hasn’t cursed bad lighting on a first date or even actually considered buying a light-up case for their cell phone? There’s no question: lighting makes a difference and sets the tone.

So, how can your retail store take advantage of lighting and colors for a more memorable (not to mention profitable) customer experience? We’ll discuss various retail store lighting ideas and display color schemes that will have your customers shopping and you on the path to record sales.

Retail Displays and Signs
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Posted in In-Store Display Tactics

How to Optimize Retail Store Traffic Flow

When we talk about “retail traffic flow,” you may be picturing a rush hour highway instead of the way shoppers move throughout your store. In a way, your mental image of a busy street isn’t so far off the mark. Most of us move through stores and aisles following ingrained traffic laws like “keep to the right” whether we’re on foot or four wheels. Read on to learn about the subconscious “traffic laws” your shoppers follow – and how your store’s layout can optimize that natural retail store traffic.

Get On the Grid
A good retail floor traffic flow allows your customers to move through every part of your store efficiently – while ensuring that customers don’t just grab what they need and walk right to your register, missing over half your merchandise. How customers move through your store can depend on what you’re selling.

Retail Store Displays
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Posted in In-Store Display Tactics

Common Mistakes Made on the Retail Floor & How to Avoid Them

If you only see your store as a “warehouse” or storage unit for your stock, you’re missing out on the incredible marketing and sales opportunities offered by product displays. One of the biggest problems in retail marketing today isn’t poor sales staff or the failure to have a solid Instagram hashtag—it’s actually losing money by overlooking how you display your items. Believe it or not, these simple things can have a real (negative) impact on your sales:

  • Refusing to take into consideration the psychology of color
  • Not thinking about the location of stands and displays
  • Forgetting to take into account how your items look from the street

We’re taking the mystery out of the process—here we’ll explore the do’s and don’ts of in-store merchandising, so you can increase your store’s bottom line through the use of custom retail displays.

Custom Retail Display
Stop Hiding
One of the most common retail mistakes we see over and over: thinking it’s a good idea to hide your hottest items at the back of the store in hopes it will encourage (read: force) customers to unwillingly “browse” through the store to find them. It may seem logical that customers will add items to their cart along the way, but really, all you’re doing is wasting their time and earning their frustration, not their loyalty.
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Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples

Mastering Minimalism in Your Retail Store

Whether in fashion, design or art, the answer is clear: less is more.

The era of the “maximalist” is definitely over, and minimalism seems like it could be here to stay. Let your customers and clients know you’re in touch with the latest retail design trends by scaling down your displays and store layouts. Crisp, clean lines show your shoppers that your products can stand on their own—savvy shoppers don’t need an in-your-face display to distract and coerce them into making that purchase. Let’s take a look at some of our favorite minimalist retail displays and layouts.

Canvas, New York, NY—This home goods and furniture store has always had a minimalist brand design, and their company is all about creating sustainable products that are environmentally friendly. They’ve done a phenomenal job of keeping their layout “on brand” by essentially creating a home that customers can walk through and pick products from. Dishes are neatly stacked in a simple wooden bookshelf, there are hardly any loud, bright red retail signs and even the exterior sign is clean: a black awning with the store’s name typed in all lowercase letters. Only a small fraction of the stock is placed on the shelves and furniture, giving the store a “lived-in” feel that immediately relaxes customers and makes them want to recreate the relaxed environment in their own homes.

Minimalist Store Displays
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Posted in In-Store Display Tactics