Blog Archive : Category: In-Store Display Tactics

Driving Revenue with Creative Retail Displays for Seasonality

Arranging retail displays around the calendar isn’t exactly a new trend of in-store marketing. We’ve all seen them: adorable displays in the shape of a beach bucket advertising sunscreen, sand shovels, and bocce ball sets, all under a banner reading “Summer Fun!”

But this year, make a commitment to thinking outside the box when it comes to your themed, seasonal displays. After all, creative cardboard displays can be a great way to get customers in your stores – and a great way to encourage them to post about you on their social media accounts.

Cardboard Seasonal Display

Last time we checked, the word “creative” wasn’t synonymous with “doing everything your competition is doing, exactly the same way they’re doing it.” So in this post, we’re going to give you some fresh ideas for how to make seasonal items really pop – and tips on how the right display might even mean your customers leave your store with a few extra items in their carts.

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Posted in In-Store Display Tactics, Retail Display Examples

The Best Displays for Impulse Purchases: Winning Over the Last-Minute Shopper

We’ve all been there…

…you’re exhausted after a long day at work…

…you’ve been standing in line at a store for what feels like forever (seriously, is this woman paying in quarters or what?)…

…and you are just ready to get home and binge on Netflix

Finally, it’s your turn to pay: only you realize you’ve forgotten your co-worker’s birthday is tomorrow, and you’re not about to be the only one to show up without a gift.

Custom Printed Store Display

A wise retailer would realize that this situation isn’t just common – it’s also a major sales opportunity. Incidences like these are exactly why a point of purchase display (sometimes abbreviated as POP Displays) is one of the best ways to encourage impulse purchases. Offering easy and convenient POS (point of sale displays) located at the checkout doesn’t just help you help your customer – they can also help get you out of the red by making those extra sales.

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Posted in In-Store Display Tactics, Retail Display Examples

Seasonal Prep: Revenue-Driving Summer Display Ideas

Statistically speaking, nearly ¾ of all Americans head to the beach at some point during the summer. You’d think with this large percentage of the population all getting ready to do the same thing around the same time each year, stores would make it a little easier…but somehow, every year, shopping for weekend summer getaways and Sunday Funday excursions seems to include frustrating trips to multiple stores, where shoppers have to make several laps around each store to find all the items they need.

Cardboard Beer Display

This year, why not make it easy on shoppers? Creating seasonal floor displays that combine popular summer needs all in a single place makes shopping convenient for your customers. And that means happy customers…and that means happy-to-spend customers.

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Posted in In-Store Display Tactics, Retail Display Examples

2016’s 3 Biggest Retail Trends and What They Mean for Your Business in 2017

If you’re the owner of a retail store, chances are you use the New Year as an opportunity to re-evaluate your business and to research major marketing trends.

But, we know that being THE ONE in charge also means you have a million other things to do this time of the year: re-ordering, evaluating your employees, tweaking your budget, revamping your marketing strategy…the list is endless.

To help you breathe a little bit easier, we’ve compiled a list of some of the biggest retail store trends of 2016, as well as some upcoming trends you can expect in 2017, and even better, we show you how you can use them to benefit your business.

Trend 1: More Ways to Pay
You may have noticed that inserting a credit card’s chip into the reader, as opposed to simply swiping it, became popular (err, mandatory) last year. Plus, shoppers can now pay with mobile credit card readers, and many stores are also installing machines that accept EMV Cards. In terms of your countertop displays, this means that your shoppers will likely spend more time at your cash register, so they’re more likely to add a few small items to their shopping baskets while they wait. Make sure your displays quickly highlight a new product, and you may even consider a display that offers a coupon for a discount the next time customers come into your business.

Custom Printed Counter Display

TOP TIP: Make sure your displays are informative, colorful, and eye-catching, and be sure to place them as close to the card reader – and as close to eye level – as you can.

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Posted in In-Store Display Tactics

Design Tips for 3-Tiered Display Stands

Have you ever had high tea at a nice hotel, where you are served macaroons, tea sandwiches, and petit fours on a towering, 3-tiered plate? If you have (and even if you haven’t) you’re probably aware of just how much can fit on these types of stands. So, how can you make the transition from tabletop to storefront? Funny you should ask…we’ve taken the liberty of outlining the many ways you can use a 3 tier display stand in your retail store layout.

3 Tier Floor Display

Uses of a 3-Tiered Display Stand
Before we get to the how of a tiered display, let’s talk about the why.

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Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples