Posted in In-Store Display Tactics, Retail Display Examples
As the U.S. Women’s Gymnastics Team recently proved in Rio, just because you’re small doesn’t mean you can’t do great things! The same goes for your smaller retail space. Don’t think of your small store size as a limitation – especially when there are so many great ways to maximize space. Check out 5 of our favorite ideas for space efficient store displays.
- Maximize Your Floor Space
Before you do anything else, make sure you’re taking advantage of every nook and cranny in your store! To get the most out of your floor space without making it look overcrowded, consider a straight retail floor plan. This means you’ll be using your walls, corners, and even countertops as spaces for floor displays and counter displays! Hang shelving units from the walls, and consider placing a custom retail display in the back corner of the store, filling it with a popular item so that shoppers are motivated to move throughout your space. That way, you’ll still be giving special items a little extra attention, while encouraging your shoppers to learn about new products they didn’t know they needed.
Continue reading “5 Retail Display Ideas for Small Spaces”
Posted in Display and Packaging Design, In-Store Display Tactics
Whether you’re just starting to design your store’s floor plan, or if you’re completely revamping your current store, you probably have all kinds of questions about the different types of retail floor layouts. We know there’s a lot to think about, so we’ll take you through some of the most common retail store floor plans and highlight the benefits of each one.
Straight Retail Floor Plan
A straight retail floor plan is probably the most recognizable type of layout. Celebrated for its economy of floor space, the straight plan uses store walls, corner spaces, custom retail displays, and other shelving fixtures to maximize every possible selling point on the floor. Straight layouts are also chosen for their ability to work with many different types of floor displays – so you don’t have to select your fixtures according to your floor plan.
Continue reading “Types of Retail Store Layouts”
Posted in In-Store Display Tactics
People often associate the dimming of lights with “setting a romantic mood.” Many workplaces will also turn off the overhead fluorescents in favor of lamp light. Who hasn’t cursed bad lighting on a first date or even actually considered buying a light-up case for their cell phone? There’s no question: lighting makes a difference and sets the tone.
So, how can your retail store take advantage of lighting and colors for a more memorable (not to mention profitable) customer experience? We’ll discuss various retail store lighting ideas and display color schemes that will have your customers shopping and you on the path to record sales.
Continue reading “Retail Store Lighting Ideas”
Posted in In-Store Display Tactics
When we talk about “retail traffic flow,” you may be picturing a rush hour highway instead of the way shoppers move throughout your store. In a way, your mental image of a busy street isn’t so far off the mark. Most of us move through stores and aisles following ingrained traffic laws like “keep to the right” whether we’re on foot or four wheels. Read on to learn about the subconscious “traffic laws” your shoppers follow – and how your store’s layout can optimize that natural retail store traffic.
Get On the Grid
A good retail floor traffic flow allows your customers to move through every part of your store efficiently – while ensuring that customers don’t just grab what they need and walk right to your register, missing over half your merchandise. How customers move through your store can depend on what you’re selling.
Continue reading “How to Optimize Retail Store Traffic Flow”
Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples
If you only see your store as a “warehouse” or storage unit for your stock, you’re missing out on the incredible marketing and sales opportunities offered by product displays. One of the biggest problems in retail marketing today isn’t poor sales staff or the failure to have a solid Instagram hashtag—it’s actually losing money by overlooking how you display your items. Believe it or not, these simple things can have a real (negative) impact on your sales:
- Refusing to take into consideration the psychology of color
- Not thinking about the location of stands and displays
- Forgetting to take into account how your items look from the street
We’re taking the mystery out of the process—here we’ll explore the do’s and don’ts of in-store merchandising, so you can increase your store’s bottom line through the use of custom retail displays.
One of the most common retail mistakes we see over and over: thinking it’s a good idea to hide your hottest items at the back of the store in hopes it will encourage (read: force) customers to unwillingly “browse” through the store to find them. It may seem logical that customers will add items to their cart along the way, but really, all you’re doing is wasting their time and earning their frustration, not their loyalty.
Continue reading “Common Mistakes Made on the Retail Floor & How to Avoid Them”