Blog Archive : Category: Packaging Examples

Top Tips for Displaying Blister Packs in Your Store

Whether you’re a retailer or a vendor or even a consumer, you’ve probably heard of blister packs. The “blister” part of these packages is a molded piece of thin, transparent plastic that is typically affixed to a piece of cardboard to hold and display a piece of merchandise in an all-in-one package perfect for hanging on a metal pole or hook, or for sitting on a shelf. Also known as bubble packs, these packages are often used for selling small items that need to be protected and need a little extra oomph for shoppers to easily notice them.

Blister Pack

The following article is a must-read for retailers and vendors looking to effectively utilize blister packaging – and the displays that are specially designed for these packages – in stores. Keep reading for deeper understanding, expert tips and more.

A Deeper Understanding of Blister Packaging
So, you know what blister packaging is. This is a good place to start on your road to understanding. But, more importantly, when is blister packaging the ideal choice? It isn’t always the right choice, of course, otherwise we’d see it everywhere rather than only in certain parts of a store. These situations are ideal for blister packaging:

  • When a frequently stolen high-ticket item requires additional security to deter theft
  • When a small product needs to be contained, organized and well-protected
  • When products need increased visibility achieved through branding and display
  • When vendors/retailers are looking for an affordable and sustainable choice

What makes blister packs so ideal in these situations? It’s the fact that they can protect and house the entire piece of merchandise – or multiple items – in one simple yet effective package that allows consumers to see what’s inside. The plastic bubble, or “blister,” can even be custom-formed to the shape of the product.

Captured Blister Packaging

Types and Styles of Blister Packages
There are many different varieties of blister or bubble packs to choose from based on your needs, goals and specifications, including the following:

  • Fold-over or Trapped Blister Pack
  • Full Face Blister Pack
  • Standing Blister Pack

How to Work Blister Packaging Into Your Displays
If you’re going to sell items packaged in blister or bubble packs, or stock them on store shelves, you will need to find the right display to complement this type of product packaging. Some of the most common options include floor displays with projecting rods or small hooks where the packs can be hung from a small hole at the top, and endcap displays with shelving and/or optional hardware attachments designed for arranging or hanging the packages. And if your packaging has special designs or comes in a special shape, you can even customize your displays to coordinate and create a more comprehensive, holistic branding experience.

From the design of the logo to the packaging to the display to the advertising and everything else in between, there are a myriad of opportunities to brand your products more effectively. Blister packaging might just be a part of that equation for your merchandise. It’s all a matter of showing off what you’ve got.

To start your own project click here or contact us and we’ll help you with all your questions.

Posted in Display and Packaging Design, Packaging Examples

The Link between Product Packaging and In-Store Displays

When it comes to all-inclusive branding, the link between retail packaging and display ideas couldn’t be clearer. There is an important connection between product packaging and the cardboard displays showcasing them in stores that just can’t be ignored if you want to create a strong sense of brand recognition and appreciation among your target audience. The way a product is packaged, advertised, and displayed in stores should work together in order to create a cohesive message to consumers. As a vendor, this is definitely something you’ll want to think about as you move forward with your in-store sales and promotions. The following post will explain some important points about this link between packaging and in-store displays, and provide ideas and examples to help you imagine how it can be done in your campaign.

How Packaging and Displays Can Work Together
Oftentimes vendors fail to – or are unable to – make the connection between product packaging and in-store displays. Cutting corners and saving time with a one-size-fits-all cardboard display, which may not coordinate with the design elements of the products themselves, might seem like a perfectly fine thing to do. Customers don’t really notice the display, right? Shouldn’t the products speak for themselves? Sadly, though, there are typically so many other products competing to grab the attention of each customer, it’s easy for your product to get lost in the shuffle. While there may be limitations on what kind of display you can use depending on the specifications of each individual retail setting, there are many creative ways to implement a display that fits together with the packaging once it’s put together. These two components can complement one another to create a complete retail experience that may also tie into your advertising scheme.

Examples of Winning Packaging-Display Combinations
Not sure what this link between product packaging and in-store displays means? Let’s discuss a couple of examples and you should see that it can actually be incredibly simple. A recent in-store display campaign for Jack Link’s Jerky, for example, features a simple corrugated cardboard holder that can fit 12 boxes, each containing multiple individual packages of the jerky. The display uses the same color scheme and logo as the boxes, and is even a similar shape. The one noticeable addition to the display/holder is the tagline “Feed Your Wild Side,” which is featured in commercials and other advertisements for the product, providing a cohesive brand awareness element. This ties packaging, display, and advertising messages into one consistent “story” told to consumers.
Jacks Links Packaging and Display

Similarly, an in-store display scheme for Milkbone dog treats serves as another terrific example, this one a bit more complex. A four-tiered corrugated display features multiple shelves – each housing a different type of treat – with a foundation column in the shape of two bones that link up at a diagonal angle.
Corrugated Display with Packaging

Now that you understand the important link between product packaging and the cardboard displays that showcase products in stores, the possibilities for your campaign should be virtually limitless. It’s just a matter of coordinating the elements so they all come together.

To start your own project click here or contact us and we’ll help you with all your questions.

Posted in Display and Packaging Design, Packaging Examples, Retail Display Examples

Get to Know the Steps in Today’s Retail Package Printing Process

Retail packaging has come a long way in the last century, with printing presses that turn plain cardboard and clear plastic into modern marvels for the consumer market in mere seconds. If you have products to sell, whether you advertise them in stores or ship them directly to customers, you have a wide range of choices that extend far beyond the typical brown box or paper wrapping. From plain cardboard displays to four-color printed specialty die cut boxes with high-end printing, there are custom printing options to suit virtually any retail business need. Interested in learning more? Read on and we explain how modern package printing works, from plain boxes to full-color displays, for enterprises both small and large.

62 retail packaging beer

Choosing a Design
Before you can submit an order for printing, you must have an idea of the design, type of box or display, and level of printing quality you are looking for. The design you choose will likely depend on your logo, as well as other considerations such as whether black ink is sufficient or if you require full-color, the number of colors you would like to include, and whether you want additional accents. There are plain boxes without printing, boxes with one-color direct printing, boxes with two-color direct printing, and boxes with high-end printing. There are also counter displays, floor displays, signs and banners, and many other in-store display items you may choose for in-store promotions.

The Prepress Process
Once you have settled on a design and saved it in an acceptable file format, then you will send your files to your printer along with any other specifications such as the type of boxes and level of printing quality. Choosing to partner with a high quality printer will ensure that you’re trusting your project is in the hands of talented print technicians, who review each file they receive and inform the customer of any changes that may be necessary to ensure a quality-printed final product. Your printer should offer to prepare the files and set up the design to take to the printing press for you.

On to the Printing Press
Depending on your needs, budget, and other specifications, you may choose flexographic printing, digital printing, or lithographic printing. Creative Displays Now is one of the few U.S. corrugated packaging companies with a fully equipped lithographic prepress front-end, in addition to flexographic and digital printing options. Machines such as the respected Speedmaster line of presses make it easy to offer a full range of four-color printing services for practically any customer specifications. Here’s how these processes work:

  • Flexographic Printing: A simple process of printing logos and simple artwork with no more than three colors on basic shipping boxes made of corrugated board.
  • Digital Printing: A cost-effective process of printing full-color designs directly on boxes and displays made of corrugated board.
  • Lithographic Printing: Litho-laminating is a more complex process of printing high-resolution graphics on paper, which is then mounted on corrugated board.

So, now that you know a little more about retail packaging, are you ready to design the kind of boxes and displays that will get your products noticed?


Posted in Display and Packaging Design, Packaging Examples, Printing, Manufacturing, and Product Pack-Out