Blog Archive : Category: Retail Display Examples

What’s the Difference Between Point of Sale and Point of Purchase Displays?

With more and more options for retail displays available, sometimes it can be confusing to separate industry terms from one another. Though they may initially seem alike, in fact there are several subtle differences between point of sale and point of purchase displays that can have a big impact on your sales.

Here, we’re going to answer the age-old question, “What is the difference between Point of Sale and Point of Purchase displays?” Let’s get this cleared up so you can be sure you’re ordering what you’re mentally picturing.

Point of Sale Displays:
Yes, Point of Purchase (POP) and Point of Sale (POS) displays both operate primarily with the goal of encouraging your customers to impulse buy through specific, pin-pointed retail merchandising.

Point of Sale Display - POS Display

However, Point of Sale Displays are conveniently located where the customer will pay for their items. The Point of Sale is the physical checkout or cash register. More recently, Points of Sale have become increasingly tech-based, so this can refer to the physical register in a brick-and-mortar store, or the online checkout of an e-retailer. It can also include location-based technology, which combines the tech-side with the in-store experience. Think: tablet e-menus you’ve seen at restaurants or tablets where you can check into appointments and learn more about products at electronic stores, for example.

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Posted in Display and Packaging Design, Retail Display Examples

What is the Difference Between a Sidekick Display and an Endcap Display?

When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though types of displays may sound similar, in fact there are quite a few differences between them. To avoid confusion, we’re going to clear up the meaning of a display endcap vs sidekick displays in this post.

What is a Sidekick Display?
Also called a power wing or a display sidecap, a sidekick display is designed to efficiently maximize the use of store space when displaying your products. They are meant to be placed in the most highly-trafficked areas of your store, like close to the cash register or hanging off of popular aisles. Their goal is to increase customers’ impulse buys, to hopefully clear out inventory in a relatively short period of time, or even to test out the sales success of a new product a store may be considering stocking down the line.

Sidekick Retail Display

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Posted in Display and Packaging Design, Retail Display Examples

5 Retail Display Ideas for Small Spaces

As the U.S. Women’s Gymnastics Team recently proved in Rio, just because you’re small doesn’t mean you can’t do great things! The same goes for your smaller retail space. Don’t think of your small store size as a limitation – especially when there are so many great ways to maximize space. Check out 5 of our favorite ideas for space efficient store displays.

  1. Maximize Your Floor Space
    Before you do anything else, make sure you’re taking advantage of every nook and cranny in your store! To get the most out of your floor space without making it look overcrowded, consider a straight retail floor plan. This means you’ll be using your walls, corners, and even countertops as spaces for floor displays and counter displays! Hang shelving units from the walls, and consider placing a custom retail display in the back corner of the store, filling it with a popular item so that shoppers are motivated to move throughout your space. That way, you’ll still be giving special items a little extra attention, while encouraging your shoppers to learn about new products they didn’t know they needed.
    Cardboard Counter Display
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Posted in In-Store Display Tactics, Retail Display Examples

Introducing sWheat Scoop, Our Customer of the Month!

We all love our four-legged feline friends, but when it comes to handling their “business” in a way that’s hygienic, affordable, and has a minimal impact on the environment, we are sometimes at a loss for options. That’s one of several reasons why we’re excited to introduce you to sWheat Scoop, our Client of the Month.

sWeat Scoop - Featured Client for Creative Displays Now
Made from a 100% renewable resource: wheat, this biodegradable and environmentally-friendly cat litter cancels out unpleasant odors efficiently – without all the harmful ingredients you probably worry about exposing both your feline and the human side of your family to. Started as a family business 20 years ago, sWheat Scoop is still produced in Minnesota and sold nationwide.

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Posted in Retail Display Examples, Success Stories

Common Mistakes Made on the Retail Floor & How to Avoid Them

If you only see your store as a “warehouse” or storage unit for your stock, you’re missing out on the incredible marketing and sales opportunities offered by product displays. One of the biggest problems in retail marketing today isn’t poor sales staff or the failure to have a solid Instagram hashtag—it’s actually losing money by overlooking how you display your items. Believe it or not, these simple things can have a real (negative) impact on your sales:

  • Refusing to take into consideration the psychology of color
  • Not thinking about the location of stands and displays
  • Forgetting to take into account how your items look from the street

We’re taking the mystery out of the process—here we’ll explore the do’s and don’ts of in-store merchandising, so you can increase your store’s bottom line through the use of custom retail displays.

Custom Retail Display
Stop Hiding
One of the most common retail mistakes we see over and over: thinking it’s a good idea to hide your hottest items at the back of the store in hopes it will encourage (read: force) customers to unwillingly “browse” through the store to find them. It may seem logical that customers will add items to their cart along the way, but really, all you’re doing is wasting their time and earning their frustration, not their loyalty.
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Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples