Blog Archive : Category: Retail Display Examples

5 Retail Display Ideas for Small Spaces

As the U.S. Women’s Gymnastics Team recently proved in Rio, just because you’re small doesn’t mean you can’t do great things! The same goes for your smaller retail space. Don’t think of your small store size as a limitation – especially when there are so many great ways to maximize space. Check out 5 of our favorite ideas for space efficient store displays.

  1. Maximize Your Floor Space
    Before you do anything else, make sure you’re taking advantage of every nook and cranny in your store! To get the most out of your floor space without making it look overcrowded, consider a straight retail floor plan. This means you’ll be using your walls, corners, and even countertops as spaces for floor displays and counter displays! Hang shelving units from the walls, and consider placing a custom retail display in the back corner of the store, filling it with a popular item so that shoppers are motivated to move throughout your space. That way, you’ll still be giving special items a little extra attention, while encouraging your shoppers to learn about new products they didn’t know they needed.
    Cardboard Counter Display
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Posted in In-Store Display Tactics, Retail Display Examples

Introducing sWheat Scoop, Our Customer of the Month!

We all love our four-legged feline friends, but when it comes to handling their “business” in a way that’s hygienic, affordable, and has a minimal impact on the environment, we are sometimes at a loss for options. That’s one of several reasons why we’re excited to introduce you to sWheat Scoop, our Client of the Month.

sWeat Scoop - Featured Client for Creative Displays Now
Made from a 100% renewable resource: wheat, this biodegradable and environmentally-friendly cat litter cancels out unpleasant odors efficiently – without all the harmful ingredients you probably worry about exposing both your feline and the human side of your family to. Started as a family business 20 years ago, sWheat Scoop is still produced in Minnesota and sold nationwide.

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Posted in Retail Display Examples, Success Stories

Common Mistakes Made on the Retail Floor & How to Avoid Them

If you only see your store as a “warehouse” or storage unit for your stock, you’re missing out on the incredible marketing and sales opportunities offered by product displays. One of the biggest problems in retail marketing today isn’t poor sales staff or the failure to have a solid Instagram hashtag—it’s actually losing money by overlooking how you display your items. Believe it or not, these simple things can have a real (negative) impact on your sales:

  • Refusing to take into consideration the psychology of color
  • Not thinking about the location of stands and displays
  • Forgetting to take into account how your items look from the street

We’re taking the mystery out of the process—here we’ll explore the do’s and don’ts of in-store merchandising, so you can increase your store’s bottom line through the use of custom retail displays.

Custom Retail Display
Stop Hiding
One of the most common retail mistakes we see over and over: thinking it’s a good idea to hide your hottest items at the back of the store in hopes it will encourage (read: force) customers to unwillingly “browse” through the store to find them. It may seem logical that customers will add items to their cart along the way, but really, all you’re doing is wasting their time and earning their frustration, not their loyalty.
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Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples

Increasing Impulse Buys In-Store

We’ve all been there. You promise yourself you’re going to “stick to the list” on this shopping trip, but you end up coming home with an entire cart of “great deals.” These aptly names “impulse buys,” bought on a whim and typically unplanned and largely unneeded, are a huge part of any store’s revenue. So how do you create custom floor displays that cater to the lucrative impulse buying behavior? Keep reading, and we’ll take you through the shopping psychology and product placement strategies that encourage your shoppers to toss a few extra items into their carts.

Custom Floor Displays

Looking to unload extra stock and increase revenue? Customers are drawn to seeing your products unwrapped and in action. Create custom counter displays that show off what your products can do, and never underestimate the power of a free sample. Give demonstrations, let customers try out products and be sure to highlight the multiple functions of what you’re selling. The in-person tests and demonstrations, along with the instant gratification that comes from them, are something your customers can’t get in online shopping—so make the most of your brick-and-mortar opportunities.
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Posted in In-Store Display Tactics, Retail Display Examples

Pile In Style With Custom Cardboard Dump and Bin Displays

Looking for the perfect way to display smaller items or overstocked goods? Want to de-clutter your floor plan? Custom cardboard dump displays are not only one of the easiest ways to organize items that can’t—or don’t need to be—stacked; they can also be an enticing display in the center of your storefront. Concerned that, when placed in a giant basket, your cardboard bin displays might look more chaotic than chic? Don’t worry…we’ve got the top ideas about how and when to use cardboard dump displays, as well as inside information on how to customize their look to fit your branding.

Dump Bin Display
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Posted in In-Store Display Tactics, Retail Display Examples