Blog Archive : Category: Retail Display Examples

Common Mistakes Made on the Retail Floor & How to Avoid Them

If you only see your store as a “warehouse” or storage unit for your stock, you’re missing out on the incredible marketing and sales opportunities offered by product displays. One of the biggest problems in retail marketing today isn’t poor sales staff or the failure to have a solid Instagram hashtag—it’s actually losing money by overlooking how you display your items. Believe it or not, these simple things can have a real (negative) impact on your sales:

  • Refusing to take into consideration the psychology of color
  • Not thinking about the location of stands and displays
  • Forgetting to take into account how your items look from the street

We’re taking the mystery out of the process—here we’ll explore the do’s and don’ts of in-store merchandising, so you can increase your store’s bottom line through the use of custom retail displays.

Custom Retail Display
Stop Hiding
One of the most common retail mistakes we see over and over: thinking it’s a good idea to hide your hottest items at the back of the store in hopes it will encourage (read: force) customers to unwillingly “browse” through the store to find them. It may seem logical that customers will add items to their cart along the way, but really, all you’re doing is wasting their time and earning their frustration, not their loyalty.
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Posted in Display and Packaging Design, In-Store Display Tactics, Retail Display Examples

Increasing Impulse Buys In-Store

We’ve all been there. You promise yourself you’re going to “stick to the list” on this shopping trip, but you end up coming home with an entire cart of “great deals.” These aptly names “impulse buys,” bought on a whim and typically unplanned and largely unneeded, are a huge part of any store’s revenue. So how do you create custom floor displays that cater to the lucrative impulse buying behavior? Keep reading, and we’ll take you through the shopping psychology and product placement strategies that encourage your shoppers to toss a few extra items into their carts.

Custom Floor Displays

TEST IT OUT
Looking to unload extra stock and increase revenue? Customers are drawn to seeing your products unwrapped and in action. Create custom counter displays that show off what your products can do, and never underestimate the power of a free sample. Give demonstrations, let customers try out products and be sure to highlight the multiple functions of what you’re selling. The in-person tests and demonstrations, along with the instant gratification that comes from them, are something your customers can’t get in online shopping—so make the most of your brick-and-mortar opportunities.
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Posted in In-Store Display Tactics, Retail Display Examples

Pile In Style With Custom Cardboard Dump and Bin Displays

Looking for the perfect way to display smaller items or overstocked goods? Want to de-clutter your floor plan? Custom cardboard dump displays are not only one of the easiest ways to organize items that can’t—or don’t need to be—stacked; they can also be an enticing display in the center of your storefront. Concerned that, when placed in a giant basket, your cardboard bin displays might look more chaotic than chic? Don’t worry…we’ve got the top ideas about how and when to use cardboard dump displays, as well as inside information on how to customize their look to fit your branding.

Dump Bin Display
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Posted in In-Store Display Tactics, Retail Display Examples

Counter Displays — The Gear Store

Bring a sense of adventure to your gear counter display. If you run an outdoor gear shop (or if you’ve ever shopped at one) you know that often, it’s what you don’t buy that can be the difference between a fabulous trip and a complete nightmare. Forgetting to pick up an extra carabineer can squash the chances to climb. On the flip side, finding an item at the last second in the checkout line that combines several pieces of gear into one could mean eliminating the need to buy several heavy items that add extra weight to a pack. What’s the secret of successful outdoor stores? Two words: counter displays. Read on to learn more.

Cardboard Counter Display
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Posted in In-Store Display Tactics, Retail Display Examples

Interrupting the Shopping Autopilot With Aisle Violators

Sluggish sales? Get back to black with aisle violators! Have your sales slumped this season? Are you looking to put a little extra oomph into your profits? Interested in finding new ways to get your customers’ attention? Why not incorporate the proven method of aisle violators into your displays? Read on to find out how this type of signage influences shoppers to stay longer and spend more in your store.

Stick Out
When you walk down an aisle, you may notice a long, rectangular sign hanging perpendicular to the aisle. This is an aisle violator, and it’s a sales secret good businesses have been using for years. Some of the best designs have large-scale pictures of the items and switch up the color and texture of the sign. There’s usually also room to further convince your customers to put it in their carts by listing other eye catching marketing and value prop details such as: benefits, ingredients, or the story of the product or company.

Aisle Violator Display
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Posted in In-Store Display Tactics, Retail Display Examples