The ever-increasing popularity of mobile devices and electronic personal assistants has led to a minor revolution in the marketing field. Interactive marketing displays are providing consumers with added ways to access information, allowing marketers to increase engagement with these potential customers in a fun and educational way. These innovative marketing tools can provide the added boost needed to help your products break through and enjoy success in the competitive marketplace. Here are four key elements to ensure greater market saturation with your digital signage and interactive product displays.
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This year’s Comic-Con convention featured some of the biggest names in movies, television and print entertainment to include a full array of superheroes that made a splash with fans. The highly creative floor displays being used to promote movies and comic books in this elite venue, however, may truly be the unsung heroes of Comic-Con 2015. While tech giants like Best Buy have typically dominated the floor and booth displays in previous years, some stand-outs have made an impact that far outlived their stay on the convention floor.
Crowd-Pleasers at Comic-Con 2015
Some of the most popular displays and exhibits this year were based on amazing games, reboots of classic comedy movies and shout-outs to current and former mega-hits in the entertainment field:
The upcoming reboot of Ghostbusters spawned a good deal of interest in the all-new proton pack designs on display at Comic-Con.
Do you rely on cardboard displays to sell toys and other products for children in a retail space? As a toy company or toy store, you know you need to market to both the purchasers (the parents or guardians) and the end-users (the kids). There are many different ways to display toys in a retail setting, though, and they might not all be right for your particular needs. Some displays are more appropriate for the aisles, or the endcaps, or the point of purchase area, for example. Whether you’re promoting a birthday special, new toy release, seasonal toys, accessories, or anything else, you should check out the following display ideas and see how they might fit into your current marketing needs.
- Cardboard Counter Displays
Counter displays are perfect for the small “impulse buy” – toys, gift items and other kids’ products are items you might consider displaying at the point of purchase area.
- Cardboard Floor Displays
Cardboard floor displays might be used near the entrance or exit, close to sales counters or around the aisles of a store to show off new toys, seasonal items or any particular products you want to promote during the current month or season. With the holiday season upon us, it’s the perfect time to take advantage of these types of displays.
- Pallet Displays
As the name pallet displays implies, these displays resemble a pallet in size and shape, but they can vary from corrugated full pallets to half-pallet floor displays. These may be the perfect solution in cases of a display that you might want to move around your space in effort to freshen it up half way through a season. Moving the entire display on a pallet will likely be much easier than breaking down and reassembling the entire set up.
- Retail Signage & Display Signs
If you just have an event, sale, promotion or any other information you want to share with customers, consider creative display signage that can help you get the point across with strikingly bold colors and eye-catching graphics.
- End Cap & Power Wing Displays
When displaying products near the endcaps or power wings of a retail space, these specially designed end cap cardboard displays are the perfect fit.
- Cardboard Brochure Holders & Literature Displays
Whether you’re selling children’s books or trying to get information out to the purchasers (i.e. adults), these custom corrugated cardboard brochure holders can be designed to hold any brochures or books you are selling.
- In-Store Displays for Club Stores
If you’re trying to sell toys or children’s products in a club store, you may want to consider extra-sized pallet displays, double-endcap displays or other in-store displays designed specifically for the big-box environment.
If you still don’t think you see the right kind of display for what you have in mind, also remember that you can always design and commission a custom display design to perfectly suit your needs. A little creativity goes a long way when you’re selling toys.
Are you making the most of your POP displays? These in-store display units, also known as point of purchase displays or point of sale displays, are an integral part of the shopping experience that retailers create for their customers. The goal of placing such displays near the cash registers or exit area is to make one more sale before the customer leaves.
Manufacturers often utilize these branded displays along with the products they carry in large retail stores, while small businesses may select and arrange their own point of purchase displays. If you aren’t making the most of your POP advertising and displays, here are three rules to live by that should help you increase sales and create a more complete shopping experience.
- Match Your Displays to Your Business Goals
There are as many different kinds of POP displays as there are products and businesses. When choosing displays for your point of purchase area, it’s important to consider what you’re trying to accomplish at the moment. If you have news to share with customers about an upcoming sale, contest or promotion, you may choose banners, danglers, hangers or signs. If you are trying to promote certain products during the holiday season, then you may consider countertop and floor displays that put gift items and small impulse purchases in customers’ line of sight.
- Make Sure You Stand Out in the Crowd
With today’s competitive business environment, it’s important to be different from other companies in your industry and the local market. Whether you’re trying to promote your products in another company’s retail space, or arranging the displays in your own store, you will benefit most by being creative with your displays. The larger the store, the more impact each display will need to have to get noticed by the customers who are passing through.
- Consider Ways to Trigger Customers’ Emotions
Marketing really is about psychology as much as it’s about anything else. It’s all about connecting with customers and creating an emotional experience, however subtle it may be. If you want to increase sales at the point of purchase area in your retail space, you will need to consider and use the triggers that connect with people’s impulse centers. This way, they are inspired to purchase the items being displayed – these are often the last minute purchases that most shoppers weren’t directly interested in when they first came into your store. Impulse buys, particularly during the holiday season, can make up a distinct portion of your revenue. Take advantage of this opportunity to really make those extra sales. Discounts or bundles are good incentives, for example. If you want to promote an upcoming sale or event, you will benefit from making the information stand out in people’s memory once they’ve left. The added bonus here is they are leaving your store already thinking about coming back!
POP displays can be powerful selling tools – be sure you’re taking full advantage of the useful space at the point of purchase.
Did you know that most successful stores spend a great deal of time on their in-store display campaigns? Most of the major national and international retail brands have full-time employees dedicated to creating a great in-store experience for customers, including everything from the windows and décor to the product displays in each department.
But what if you can’t afford to hire a designer to create the perfect layout, interior decoration, in-store displays and merchandising campaign? You can still make a major impact and win over more customers through your retail display campaign, as long as you keep a few important factors in mind. Read on for the top 4 tips to executing a winning in-store display.
- Start with a Roadmap
So your goal is to overhaul your existing displays or implement a new campaign for the first time. How are you going to get there? Before doing anything else, create a roadmap with a strategic plan for each step towards that goal. It doesn’t have to be complicated, but you and your team will need to understand exactly what is expected, and in what time frame, to make your display campaign a success.
- Stick to Bold Designs
A bold, clean, simple design is almost always the best choice when creating an in-store display campaign. Of course, make sure it’s attractive so it catches people’s attention for the right reasons. Displays should also be prominently placed, free from dust, easily visible and effortlessly reachable.
- Be Clear and Consistent
When retailers install displays throughout their store without any sort of unifying theme, it can create a sense of uncertainty and unpredictability as customers walk through the store, which typically isn’t a good thing. It’s much better to create a comforting sense of cohesion with a common theme throughout all your in-store displays. The theme may rely on concept, color, lighting or any number of other variables. Don’t be afraid to think big when you’re planning. Having an idea of how you can expand or duplicate your displays will help you grow your efforts throughout your store. Multiple displays with that common theme can be reused and duplicated for a unified feel. The sense of cohesion, not to mention the aesthetic appeal will be a tremendous asset to your overall display efforts.
- Keep Displays Fresh
If customers come back to your store month after month and see the same in-store displays, they likely won’t even notice them after a while. By updating your displays regularly, you can keep customers curious. People will be more likely to notice your displays if they are seasonal or topical and if they are refreshed on a regular basis. Additionally, having regular seasonal displays could become something your customers come to rely on. Oftentimes they will even look forward to seeing how you’ve switched it up and what seasonal items you’re offering.
In-store displays are a valuable marketing tool you can use to refresh your store and highlight products. Putting a little time and thought into how you’ll execute your in-store display campaigns will maximize the reward you get out of your efforts.