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What is the Difference Between a Sidekick Display and an Endcap Display?

When trying to select the best product displays for your stores and inventory, you may be baffled by the many terms and definitions floating around. Though types of displays may sound similar, in fact there are quite a few differences between them. To avoid confusion, we’re going to clear up the meaning of a display endcap vs sidekick displays in this post.

What is a Sidekick Display?
Also called a power wing or a display sidecap, a sidekick display is designed to efficiently maximize the use of store space when displaying your products. They are meant to be placed in the most highly-trafficked areas of your store, like close to the cash register or hanging off of popular aisles. Their goal is to increase customers’ impulse buys, to hopefully clear out inventory in a relatively short period of time, or even to test out the sales success of a new product a store may be considering stocking down the line.

Sidekick Retail Display

Usually made of cardboard, sidekick displays can have shelves to stack products, feed slides that release the product in single units (like when you press down on a lever to get a fork or straw at your favorite take-out place), can be left open to accommodate hanging products, and are sometimes attached to metal or wire baskets and panels that cradle the display as it hangs off of an aisle. Of course, sidecap displays can also serve as stand-alone displays in the store area of your choosing. To further educate customers about a product, and to encourage purchases, we suggest customizing your sidecap retail display with text, photographs, and even social media hashtags.

Endcap Retail Displays
If you’ve ever visited any retail store, you’ve seen an endcap retail display. As the name suggests, these Point-of-Purchase (POP) displays are meant to hang off the ends of aisles, making the most out of all available retail space and making your store look chock-full of inventory. They can be made of cardboard, steel, or other materials, depending on what you’re selling. These endcap displays can either be fastened to the end of the aisle, or they can stand alone. As with sidecap displays, a variety of different promotions and customizable text helps to boost a product’s “gotta have it” factor.

Cardboard Endcap Display

What to Show Off
When deciding what kind of items to place in POP displays:

  • It’s best to go with affordably-priced items that are a bit smaller in size.
  • Ideally, these are the kind of products you just “toss in” your cart at the last second.
  • Consider running a special promotion on your POP display items, as this will make shoppers even more likely to buy.
  • Finally, remember to place displays as close to eye-level as possible. No one wants to have to bend down or reach up to get that “must-have” item!

We hope we’ve cleared up any confusion between endcap and sidekick displays. For further explanations of industry terms and tips on how to get the most out of your custom retail displays, keep checking back with our blog.

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Posted in Display and Packaging Design, Retail Display Examples