GlobalShop 2012 Preview – 3M Displays

In anticipation of GlobalShop 2012, February 29 – March 2 in Las Vegas, we are highlighting some of the displays we will compete with at POPAI’s annual Outstanding Marketing at Retail Achievement (OMA) awards contest.

Today’s focus: Four display projects, completed for 3M brands:

3M-Holiday-Pallet-Display 3M Office Depot Holiday Full Pallet Display

  • Designed for Scotch® Tapes
  • Holds both office tapes and packaging tapes
  • Goal: Increase the attachment rate between boxed tape and dispensers
  • Back-to-back mirrored quarter pallet displays combined with corner dump bins
  • All offerings contained in one pallet, adjusted based on store volumes
  • Sales of Scotch premium packaging tapes outpaced the store brand and last year’s sales.
3M-ST-Holdiay-Quarter-Pallet-Dsply 3M Staples Holiday Shipper Displays

  • Scotch Tape and Post-it® Labels for the holidays
  • Fall season merchandising display that would carry into the holidays
  • Had to convey a “gift” image without being holiday-specific in nature.
  • Die-cut roll wrap attracted shoppers to the display
  • Double-digit increase in sales of these products
  • Attachment rate between the two product categories at an all-time high
3M-Stiletto-Half-Pallet-Display 3M Staples Holiday Half Pallet Display

  • Die-cut dimensional image of the new Stiletto dispenser being merchandised
  • Also included touch-and-feel samples of the dispenser
  • Designed to increase incremental sales during the holidays
  • Removable base graphics aided the transition from one season to the next
  • This point-of-sale display resulted in significant share gains in the channel and double-digit percent growth each week
3M-shipper-display 3M Post-It Apple Shipper Display

  • Display quickly created awareness of the new apple-shaped Post-It dispenser
  • Waterfall layering of the shelves allowed consumers to shop the product easily
  • Sales generated during product launch resulted in regular placement in aisle
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