Corrugated POP displays typically promote products that a retailer believes customers will be tempted to buy before leaving a store. Whether it’s an impulse purchase or something customers need but may have forgotten, these little extras certainly add up for retailers. You can display virtually any products in corrugated cardboard units, from toys and electronics to books and DVDs to cases of beer and wine to pretty much anything else you can think of. You can place displays anywhere from the cash register countertop of a boutique shop to the point of purchase area in a big box store. For retail merchandisers, store designers and small business owners, the key to success with any in-store display is keeping things fresh.
So, make sure to mix up the types of POP displays you use, the products you’re promoting and the placement you chose in the point of sale area. Here are your basic options to choose from – mix and match wisely and preferably on a monthly or quarterly basis to keep your point of purchase displays as fresh as possible. At the very least, if you can’t change displays as often as you should, take advantage of the seasonal times of the year, when it’s easy to use themed-displays to really catch your customers’ eyes and get them in the mood to spend the extra dollars. Creativity can go a long way here, and it will pay for itself in the additional revenue you generate.
If you want to promote small gifts or impulse buys, cardboard countertop displays are the ideal type of display for the task. You can also use these cardboard counter displays to introduce new products to the public without the high costs of other advertising methods. Every time someone glances over at the display racks, they will be introduced to that product in a more tangible way than they may have by simply seeing it in an advertisement.
If you have larger items you want to promote near the checkout stands, cardboard floor displays may be the perfect solution. When placing cardboard floor displays near the point of sale area, it’s important to make sure they offer a unique structural design and creative graphics that will catch customers’ attention – ultimately encouraging them to make the purchase.
In addition to corrugated POP displays that market impulse buys, gift items and new products to customers at the point of sale area, you may also want to use retail signs to help promote a message or inform customers about upcoming promotions, sales and events. Choose from aisle violators, case cards, hanging signs, pallet wraps, standees and more to get your point across.
And remember, with the right creative graphics and designs, your corrugated POP displays can do double-duty. Even if customers don’t purchase the product that day, you may find you’re surprised at the lasting impact these displays could have, perhaps translating into a sale at a future visit to your store.