If you want your custom retail displays to boost sales and build brand identification, you need to be on the cutting edge of the latest display options. Unfortunately, the problem for many is that keeping up with the trends can be hard with all the responsibilities and challenges inherent to the retail industry. The New Year is always a great time to brush up on the latest options available, though, so you can consider whether your current display methods are best suiting your needs and goals. Here is a short list of the leading custom display options currently available:
Good Ol’ Signs and Displays
While there are many new ways to creatively package and place products in retail environments, there are still a variety of situations where the tried-and-true sign or display is still most appropriate for marketing to consumers. From case cards and aisle violators to signs and standees, there are many new and innovative ways to do what retailers have always done.
Cardboard Counter Displays
If you’re looking for a temporary display to roll out new products at the point-of-purchase – and you’re on a budget – corrugated cardboard counter displays may be your best option. These lightweight racks are popular in convenience stores, pharmacies, and grocery stores; and they can be designed and customized to suit your needs.
Cardboard Floor Displays
If you have a larger product to showcase, but are still looking for something lightweight and temporary, a cardboard floor display might be ideal. These structures can be designed for durability with attention-grabbing text and images. Whether you’re innovating the way you market an old product, or introducing new products to the market, cardboard floor displays are always a good idea.
There are a variety of retail environments where pallet displays may be appropriate. There are a range of options, from low-cost “pallet displays” to more complex structures including full support.
End-Cap Displays (and More)
Whether you’re looking for an end-cap display, power-wing display, or side-kick display, you can now turn to leading display manufacturers for a custom design that works perfectly for your products and brand identity.
Cardboard Brochure & Literature Holders
Whether you’re selling books or offering brochures, you can introduce the message, story, or information to consumers with a literature holder or brochure display. With the customizable nature of corrugated cardboard, it’s easy to get your message across and market to consumers at the point of purchase or elsewhere with a personal touch.
Case Stackers and Display Bins
From beer and wine to soda and energy drinks, case stackers and display bins are the leading solution for today’s competitive retail environments. There are a range of design, graphic, text, and display options available.
Club Store Displays
If you’ve ever considered marketing your products in club stores, now may be the time to do it. There are many new well-built, customizable, and versatile display options for both floor and pallet layouts in today’s club store environment.
Now that you know which custom retail displays are available, are you ready to boost your sales with a new in-store marketing campaign for 2015?