There are few retail display strategies as important as the strategy behind your logo design. Your company’s logo is the first thing people notice. A logo represents the aesthetic component of a company’s brand identity and may be the one thing people remember most; even more than the actual product or service they receive. A logo must be memorable for the right reasons, though, to be effective. It’s not a process you take lightly. A lot of planning, revision and time is required to create the perfect representation of your brand in one small image. Once you’ve created it, the final product can go a long way.
So how do you go about designing and implementing a strong logo that represents your brand in the best possible light? Here are a few tips to help you do just that.
Broadly Brand Your Online or Brick-&-Mortar Store
Whether you do business online or from a brick-and-mortar space (or both), you will need to systematically brand your store(s). Design your logo using colors, images, text and lines that work together to leave a bold and lasting impression. If you have a physical retail space, imprint your logo on in-store displays, employee uniforms, price tags and other appropriate surfaces. Make sure you have prominent signage with an easily discernible design both inside and outside the store. The same design qualities should apply to the logos placed throughout an online store. Make sure the logo appears on every page of your website, and always above the fold.
Make Sure Your Logo Stays With Customers After the Sale
You can turn sales into marketing opportunities with the right retail display strategies. If you have a brick-and-mortar retail space, imprint your logo on bags, boxes, promotional signs and printed advertisements for sales and other promotions. If you have an online store, make sure to take advantage of the opportunity to imprint the logo on shipping boxes, labels and other parts of the packaging.
Use Promotional Merchandise to Your Advantage
Plenty of companies give out free promotional merchandise to current and prospective customers, but if you really want to strengthen your brand, you will need to do something different with this strategy. Think about what your target audience will appreciate and use on a regular basis. These don’t need to be expensive things – products such as key chains, pens and reusable water bottles are relatively inexpensive, and people actually do use them – but they need to be eye-catching and attractive. With a matching display, you can also give out free promotional merchandise that advertises in multiple ways.
Deciding on your logo can be a daunting, exhausting process. Your business is your baby, and you have nurtured it, lost sleep over it and painstakingly planned for it to succeed every step of the way. Don’t let your dedication and hard work go unnoticed. Make the most of that logo and your identity. By following these simple tips, you should be well on your way to a stronger brand identity.