Blog Archive : Tag: In-store Display Tactics

Top 7 Cardboard Displays for Kids’ Toys

Do you rely on cardboard displays to sell toys and other products for children in a retail space? As a toy company or toy store, you know you need to market to both the purchasers (the parents or guardians) and the end-users (the kids). There are many different ways to display toys in a retail setting, though, and they might not all be right for your particular needs. Some displays are more appropriate for the aisles, or the endcaps, or the point of purchase area, for example. Whether you’re promoting a birthday special, new toy release, seasonal toys, accessories, or anything else, you should check out the following display ideas and see how they might fit into your current marketing needs.

  1. Cardboard Counter Displays
    Counter displays are perfect for the small “impulse buy” – toys, gift items and other kids’ products are items you might consider displaying at the point of purchase area.
  2. Cardboard Floor Displays
    Cardboard floor displays might be used near the entrance or exit, close to sales counters or around the aisles of a store to show off new toys, seasonal items or any particular products you want to promote during the current month or season. With the holiday season upon us, it’s the perfect time to take advantage of these types of displays.
  3. Pallet Displays
    As the name pallet displays implies, these displays resemble a pallet in size and shape, but they can vary from corrugated full pallets to half-pallet floor displays. These may be the perfect solution in cases of a display that you might want to move around your space in effort to freshen it up half way through a season. Moving the entire display on a pallet will likely be much easier than breaking down and reassembling the entire set up.
  4. Retail Signage & Display Signs
    If you just have an event, sale, promotion or any other information you want to share with customers, consider creative display signage that can help you get the point across with strikingly bold colors and eye-catching graphics.
  5. End Cap & Power Wing Displays
    When displaying products near the endcaps or power wings of a retail space, these specially designed end cap cardboard displays are the perfect fit.
  6. Cardboard Brochure Holders & Literature Displays
    Whether you’re selling children’s books or trying to get information out to the purchasers (i.e. adults), these custom corrugated cardboard brochure holders can be designed to hold any brochures or books you are selling.
  7. In-Store Displays for Club Stores
    If you’re trying to sell toys or children’s products in a club store, you may want to consider extra-sized pallet displays, double-endcap displays or other in-store displays designed specifically for the big-box environment.

If you still don’t think you see the right kind of display for what you have in mind, also remember that you can always design and commission a custom display design to perfectly suit your needs. A little creativity goes a long way when you’re selling toys.

 

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The 3 Rules of POP Displays for a Profitable Point-of-Purchase

Are you making the most of your POP displays? These in-store display units, also known as point of purchase displays or point of sale displays, are an integral part of the shopping experience that retailers create for their customers. The goal of placing such displays near the cash registers or exit area is to make one more sale before the customer leaves.

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Manufacturers often utilize these branded displays along with the products they carry in large retail stores, while small businesses may select and arrange their own point of purchase displays. If you aren’t making the most of your POP advertising and displays, here are three rules to live by that should help you increase sales and create a more complete shopping experience.

  1. Match Your Displays to Your Business Goals
    There are as many different kinds of POP displays as there are products and businesses. When choosing displays for your point of purchase area, it’s important to consider what you’re trying to accomplish at the moment. If you have news to share with customers about an upcoming sale, contest or promotion, you may choose banners, danglers, hangers or signs. If you are trying to promote certain products during the holiday season, then you may consider countertop and floor displays that put gift items and small impulse purchases in customers’ line of sight.
  2. Make Sure You Stand Out in the Crowd
    With today’s competitive business environment, it’s important to be different from other companies in your industry and the local market. Whether you’re trying to promote your products in another company’s retail space, or arranging the displays in your own store, you will benefit most by being creative with your displays. The larger the store, the more impact each display will need to have to get noticed by the customers who are passing through.
  3. Consider Ways to Trigger Customers’ Emotions
    Marketing really is about psychology as much as it’s about anything else. It’s all about connecting with customers and creating an emotional experience, however subtle it may be. If you want to increase sales at the point of purchase area in your retail space, you will need to consider and use the triggers that connect with people’s impulse centers. This way, they are inspired to purchase the items being displayed – these are often the last minute purchases that most shoppers weren’t directly interested in when they first came into your store. Impulse buys, particularly during the holiday season, can make up a distinct portion of your revenue. Take advantage of this opportunity to really make those extra sales. Discounts or bundles are good incentives, for example. If you want to promote an upcoming sale or event, you will benefit from making the information stand out in people’s memory once they’ve left. The added bonus here is they are leaving your store already thinking about coming back!

POP displays can be powerful selling tools – be sure you’re taking full advantage of the useful space at the point of purchase.

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Simple Tips to Make the Most of Your Company’s Logo

There are few retail display strategies as important as the strategy behind your logo design. Your company’s logo is the first thing people notice. A logo represents the aesthetic component of a company’s brand identity and may be the one thing people remember most; even more than the actual product or service they receive. A logo must be memorable for the right reasons, though, to be effective. It’s not a process you take lightly. A lot of planning, revision and time is required to create the perfect representation of your brand in one small image. Once you’ve created it, the final product can go a long way.

So how do you go about designing and implementing a strong logo that represents your brand in the best possible light? Here are a few tips to help you do just that.

Broadly Brand Your Online or Brick-&-Mortar Store
Whether you do business online or from a brick-and-mortar space (or both), you will need to systematically brand your store(s). Design your logo using colors, images, text and lines that work together to leave a bold and lasting impression. If you have a physical retail space, imprint your logo on in-store displays, employee uniforms, price tags and other appropriate surfaces. Make sure you have prominent signage with an easily discernible design both inside and outside the store. The same design qualities should apply to the logos placed throughout an online store. Make sure the logo appears on every page of your website, and always above the fold.

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Make Sure Your Logo Stays With Customers After the Sale
You can turn sales into marketing opportunities with the right retail display strategies. If you have a brick-and-mortar retail space, imprint your logo on bags, boxes, promotional signs and printed advertisements for sales and other promotions. If you have an online store, make sure to take advantage of the opportunity to imprint the logo on shipping boxes, labels and other parts of the packaging.

Use Promotional Merchandise to Your Advantage
Plenty of companies give out free promotional merchandise to current and prospective customers, but if you really want to strengthen your brand, you will need to do something different with this strategy. Think about what your target audience will appreciate and use on a regular basis. These don’t need to be expensive things – products such as key chains, pens and reusable water bottles are relatively inexpensive, and people actually do use them – but they need to be eye-catching and attractive. With a matching display, you can also give out free promotional merchandise that advertises in multiple ways.

Deciding on your logo can be a daunting, exhausting process. Your business is your baby, and you have nurtured it, lost sleep over it and painstakingly planned for it to succeed every step of the way. Don’t let your dedication and hard work go unnoticed. Make the most of that logo and your identity. By following these simple tips, you should be well on your way to a stronger brand identity.

 

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How to Connect With Customers Through Corrugated Displays

When setting up your store—from the placement of corrugated displays to the signage to the decorations and more—it’s important to consider your customers’ values. This doesn’t mean that you should know the religious or political affiliations of your target audience, but it does mean understanding their general ways of life and purchasing preferences. Ask yourself, “what demographics are heavily represented in my store? Where do they tend to live, and how do they tend to live their life?” Do you serve a lot of parents and families, for example, or are your customers more likely to be young professionals, teens, seniors or some other group? Knowing who tends to shop in your store can go a long way when deciding how to set up your displays. Here are a few tips to help you create an environment that helps you connect with your audience in more unique and personal ways.

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Get to Know Who Shops in Your Store
There are many ways to get a feeling for the demographics that are most represented in your customer base. This doesn’t have to be a giant undertaking, and could start with simply observing your customers. Things like surveys, questionnaires and polls can also help you get a sense for who shops in your store. There are plenty of resources for accessing demographics information about the people who live nearby and are more likely to shop in your store. Get to know them, and you will be able to design a corrugated display for your store that makes them feel more at home.

Reflect Your Customers’ Values
By reflecting your customers’ values, you can inspire the kind of brand loyalty that retailers dream of. The point of purchase area is a great place to reinforce those values with images and short bursts of text that customers are likely to see right before they walk out the door. While there are many ways to reflect the values of different demographics within your customer base throughout the various aisles and sections of your store, the displays near the checkout stands and entrance and exit are more likely to stand out in their memories. Different demographics are likely to shop in your store, so try to install displays that target a variety of these demographics as well as a more general audience to cover all your bases.

Include a Call to Action
There is one last thing to consider when setting up your corrugated displays, signage, seasonal decorations and other installations around your store: a call to action. Making people feel at home is great, but unless this feeling inspires purchasing decisions it could all be a bit fruitless. So make sure to grab their attention with the images in your displays, signage and decorations, but don’t stop there. Also make sure to include bold copy that grabs their attention and includes a simple call to action. A call to action should address the customer directly, and present a solution to a problem or feed a desire. This will inspire more purchases, plain and simple.

 

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Try Considering New Point of Purchase Displays for the Holidays

Point of purchase displays are known to be highly effective for securing last-minute sales of products that customers weren’t even necessarily looking for. From tempting treats and seasonal items that shoppers may have forgotten to reminders about in-store promotions, there are many possibilities to boost revenues at the point of purchase before customers leave the store. And with the holidays around the corner, retailers can expect to make a big impact by installing displays that reach their customers at this critical point in their shopping experience. If you haven’t already considered the possibilities, it’s about time you take advantage of everything your store’s point of purchase area can offer. Here are a few suggestions to help unlock this wealth of potential just in time for the holidays.

Try to See Through Your Customers’ Eyes
Before you begin ordering new displays and filling your point of purchase area with new products and promotions, it’s important to think carefully about what your customers want and need. Try to imagine being a customer, finishing your shopping trip and being at or near the checkout stand. What would you be most likely to add to your shopping basket at this moment? What kind of promotion is most likely to catch your eye? It could be something a customer doesn’t even realize they need until they see it, or it could be something they don’t need at all but simply can’t resist. Most importantly, it should be something that can boost revenues.

Include an Easily Recognizable Call to Action
When customers see a display as they are nearing the end of their shopping trip, they should be inspired to take immediate action. Whether you want customers to make a purchase or remind them of a special sale going on now or in the near future, the display should make them feel as if immediate action is necessary. You don’t want to use high-pressure tactics or be too obvious about your intentions to increase revenues, but you do want customers to act fast.

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Be Consistent in Branding and Promotions
The types of displays you place near the point of purchase area should be consistent with the overall flow, design and color schemes of your store, and they should incorporate text and images that reflect the same atmosphere you have created throughout the retail space. Furthermore, if you’re using similar displays at more than one location, they should all be consistent with one another.

Update Signs, Add Giftwrap and More
While you’re taking all the time to update your point of purchase displays for the holidays, it’s also a good idea to change your signage to match and add some extra-special holiday touches such as giftwrap services. With all these new additions and updates in place at the same time, you will accomplish much more than if you just changed the signs or just added new displays. When customers come and go from your store during this critical retail season, they should feel like they’re having a completely different experience than they would any other time of year.

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