When you think of cardboard counter displays, what comes to mind? Do you think of things like gum, candy, magazines, DVDs, and gift cards? Or do you think of pet food? Chances are, most consumers think of the former list of products when conjuring up an image of the cardboard displays commonly found at the point of purchase. We see these every time we go to the grocery store, and recently it’s becoming more common to even find them at office supply and electronic stores checkouts. But what about pet stores? There are countless people who consider their dogs, cats, and other pets to be part of the family, and they regularly shop at specialty stores such as PetSmart. So how are vendors courting these pet owners? With cleverly designed and placed counter displays, for starters. Keep reading to see how they’re doing it.
Point-of-Purchase Displays to Court Dog Owners
Dogs are often said to be “man’s best friend,” and people of all ages, races, genders, income levels, and walks of life agree. Just look at the sheer number of dog parks dedicated to Fido. And how many restaurants now allow dog owners to bring their four-legged friends along? Now vendors are using counter displays to reach pup owners in many new and unexpected ways.
While dog food may be too bulky to display at the point of purchase, there are many products such as chews, treats, and toys that work perfectly in this setting. And remember, your products don’t always have to be on the counter – they can also be next to it. A recent counter display for Dentley’s “Nature’s Chews” featured in PetSmart stores utilizes the floor space next to the counter to showcase an ample supply of chews from the floor up to arm-level.
Point-of-Purchase Displays to Court Cat Owners
Just because dogs are “man’s best friend” doesn’t mean there aren’t plenty of cat lovers out there. All you need to do is browse the most popular videos on the Internet to know that we collectively love our feline friends. And since cats are often smaller than dogs, many of the products designed for them are ideal for displaying at the point of purchase.
Aside from the typical treats and toys, vendors can even find great success displaying pet food at the counter. While cat owners often walk into a store knowing what brand they typically buy, displaying new products at the point of purchase provides an opportunity to try a can or two of something they wouldn’t normally buy. Just look at a recent display for small cans of Royal Canin cat food as an example. This display works perfectly at the point of purchase, with options for cats of all ages.
With so many cardboard counter displays to choose from, and so many pet owners to market to, are you ready to showcase your products to the dog and cat owners waiting to buy them?