What are pop up displays, you ask? There are many different kinds of pop up displays, but essentially they are categorized as any portable display that utilizes a stand or base to showcase a sign, design or graphic. Retailers use them to present graphics and basic information to people in a unique and eye-catching way, as the infographic is extended vertically on a pole to make it impossible to miss. There are also digital displays that utilize touch-screen technology to accomplish the same goals.
The next question, then, is whether your store should be using pop up displays—and the answer is yes! You can’t just use any pop up display for any product or target audience, though. There are several things you should keep in mind as you consider whether to use a pop up display and how to best go about it.
Develop an Emotional Connection
There are many ways that you can make an emotional connection and leave a positive feeling in the hearts and minds of your customers, so they will feel good about the purchases they are making. One of the ways you can do that is by utilizing well-designed and carefully implemented pop up displays for products that demand attention. Make sure to consider the wants and needs of your target audience, and reach out to them in a personal but unobtrusive way. A positive connection like this can make all the difference in the world when people remember your brand with a smile on their face.
Keep Designs Clean, Bold and Organized
The last thing you want to do is drive people away with your pop up displays. Clean lines, bold colors and orderly designs will attract attention for all the right reasons, and give people just enough visual information to digest before moving on. Keeping things clean, bold and organized will help leave a longer lasting impression with less to remember. So stick to the essential details about your product and/or brand, and use graphics that catch the eye without giving people a headache.
Remember Who You’re Reaching Out To
There is no such thing as a one-size-fits-all pop up display. The graphics you use, the way you display information and the overall design should be targeted specifically at the people you most want to see this display. Consider factors such as age, gender, income level, lifestyle, profession and any personal preferences that the people in your target audience are likely to share. It’s important not to pander to your target audience, of course, but you have to let people know that this information and graphic is for them. Otherwise they might just walk on by.
At the end of the day, the decision is ultimately up to you as to whether you should be using pop up displays. They can be a valuable tool for retailers and product manufacturers to reach out to their target audience, but only when used correctly with space, time, budget and other factors in mind.