Blog Archive : Month: September 2011

The Use of Color in Retail

There has been a lot of research done around the psychology of color with regards to advertising and promotion. What retail color schemes impact purchasing decisions? What colors evoke emotion that is positive toward a product or brand? Which colors are optimal for specific demographics?

Studies have been done to focus on the impact of color schemes in the retail environment, focusing on the moment of decision for consumers. We found the following useful resources in the ongoing discussion of the impact of color in selling in-store:

Beer Store Display

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A Look at Green-Focused Point-of-Purchase

In recent years, as the green movement has not only grown, but also become a mainstay concern, there has been a lot of attention focused on sustainability in point-of-purchase displays and retail packaging. Many manufacturers and retailers have used eco friendly store displays to educate consumers on their sustainability programs. Others have focused on the recyclability of the display itself.  Here are some great examples of how the green philosophy has been turned into action in the retail setting:

Award Winning Retail Display

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