Note: This is the first in a series of articles (“Lessons”) covering the basics of corrugated displays and boxes.
Corrugated is the material with which boxes are made. You know the ones: the large refrigerator boxes you played with as a kid, moving boxes, and even that blue crate your Cuties come in. What corrugated is NOT is cardboard, chipboard, or cereal box material.
Corrugated is made out of an outside liner, the medium, and the inside liner. The liners are what we see. Liners can be left natural, which would be kraft or a type of white paper. They can also be printed and labeled but that’s a whole other lesson! The medium is the fluted material between the liners and that comes in a variety of different size flutes depending on the application and strength you need it for.
Common Board Styles
One medium is glued to one flat sheet of linerboard.
The medium is between two sheets of linerboard. Also known as Double Face.
Three sheets of linerboard with two mediums in between.
Four sheets of linerboard with three mediums in between.
Flutes are what make up the medium. It is paper curved by the corrugator and then starched into place onto the liners. The flutes give the strength or cushion to your box. They come in various “standard” sizes. A, B, C, E, F and last of all N (not shown) which is the smallest of all the flutes and not as common as the rest.Different flutes can be combined together into one piece of board. For example, that large refrigerator box you used to play with was most likely a B/C Double wall board. Two flutes combined together is considered double wall and 3 flutes combined together is triple wall. The flute letter that comes first is the flute that will be on the outside of the board.
For the last 50 years, major retailers have been benefiting from unique and innovative displays designed and created by Creative Displays Now. Here are three effective displays used for Lowe’s.
Large Retail Pallet Display
Viewable and shoppable from three sides, the 40 X 96 Large Retail Display has full color offset litho marketing on most of the visible area. The store display completely assembled, packaged with the product, and distributed to over 200 individual Lowe’s stores in under a month.
Case Stacker Retail Display
The Case Stacker Display is a powerful example of the abilities of Creative Displays’ Point-of-Purchase Display solutions for larger products. The larger space on the sides and on the header allow for maximum branding and product information display.
Half Pallet Floor Display
Designed and built specifically to promote a core product in addition to its accessories, the Half Pallet Floor Display is an amazing choice for home improvement stores like Ace Hardware, Home Depot and Lowe’s. Sometimes referred to as a case stacker display, these type of displays are having great success in Lowe’s stores.
For over 50 years, Creative Displays Now has produced point-of-purchase displays, counter displays, cardboard displays, and several other displays for major retailers. Here are two effective displays used in warehouse club stores.
Custom Cardboard Floor Display
The Custom Cardboard Floor Display and the packaging was designed and created for Rosetta Stone to be sold in club stores across the country. By taking advantage of unique printing capabilities, Creative Displays ensured that the Rosetta Stone captured consumers’ attention.
Club Store Pallet Retail Display
Logitech worked with Creative Displays to create and launch this simple, yet aggressive display to be placed in membership stores. Every detail from the retail blister packaging to the straight forward approach of the Club Store Pallet Display was designed to entice consumers to make a quick evaluation and purchase.