Creative Displays Now took home five awards, including a Platinum Award, at the 2014 Design of the Times competition held at the Shopper Marketing Conference and Expo in Minneapolis on October 22-23 (Note: Creative Displays Now is an online brand of Great Northern Corp).
Here are all of our award winners:
Platinum Award: Nestle Purina PetSmart Half Pallet Display
This display also won a Gold Award in the Specialty Channel category
Silver Award: Nintendo / Best Buy Quarter Pallet Display
Category: Consumer Electronics
Bronze Award: Nintendo Kirby Game Stop Counter Display
Category: Consumer Electronics
Bronze Award: Mountain Dew LED Arrow Sign
Category: Convenience Stores
Did you know that most successful stores spend a great deal of time on their in-store display campaigns? Most of the major national and international retail brands have full-time employees dedicated to creating a great in-store experience for customers, including everything from the windows and décor to the product displays in each department.
But what if you can’t afford to hire a designer to create the perfect layout, interior decoration, in-store displays and merchandising campaign? You can still make a major impact and win over more customers through your retail display campaign, as long as you keep a few important factors in mind. Read on for the top 4 tips to executing a winning in-store display.
Start with a Roadmap
So your goal is to overhaul your existing displays or implement a new campaign for the first time. How are you going to get there? Before doing anything else, create a roadmap with a strategic plan for each step towards that goal. It doesn’t have to be complicated, but you and your team will need to understand exactly what is expected, and in what time frame, to make your display campaign a success.
Stick to Bold Designs
A bold, clean, simple design is almost always the best choice when creating an in-store display campaign. Of course, make sure it’s attractive so it catches people’s attention for the right reasons. Displays should also be prominently placed, free from dust, easily visible and effortlessly reachable.
Be Clear and Consistent
When retailers install displays throughout their store without any sort of unifying theme, it can create a sense of uncertainty and unpredictability as customers walk through the store, which typically isn’t a good thing. It’s much better to create a comforting sense of cohesion with a common theme throughout all your in-store displays. The theme may rely on concept, color, lighting or any number of other variables. Don’t be afraid to think big when you’re planning. Having an idea of how you can expand or duplicate your displays will help you grow your efforts throughout your store. Multiple displays with that common theme can be reused and duplicated for a unified feel. The sense of cohesion, not to mention the aesthetic appeal will be a tremendous asset to your overall display efforts.
Keep Displays Fresh
If customers come back to your store month after month and see the same in-store displays, they likely won’t even notice them after a while. By updating your displays regularly, you can keep customers curious. People will be more likely to notice your displays if they are seasonal or topical and if they are refreshed on a regular basis. Additionally, having regular seasonal displays could become something your customers come to rely on. Oftentimes they will even look forward to seeing how you’ve switched it up and what seasonal items you’re offering.
In-store displays are a valuable marketing tool you can use to refresh your store and highlight products. Putting a little time and thought into how you’ll execute your in-store display campaigns will maximize the reward you get out of your efforts.
There’s no doubt about it: new holiday in-store displays are key for retailers during the late fall and winter. If you fail to implement new displays in your store during the holidays, you are missing out on a huge opportunity to enhance the retail experience for your customers, which ultimately translates to missing out on more sales and profit. So how do you implement a display campaign for the holidays that will keep your customers shopping longer, and leave them with a more positive and lasting impression? It’s all about creating a feeling and inspiring positive memories.
Don’t Underestimate the Power of the Display
While it’s true that people do more research online before they shop in the stores these days, the Internet has hardly replaced the power of the in-store display. In fact, more than 75% of buying decisions are still made in the store, according to a 2012 study by Point-of-Purchase Advertising International. The study intensely looked at seven million customer transactions at big retail chains. The association found that things like end caps, bins and freestanding displays can have a huge impact on what customers buy. Don’t let this opportunity pass you up. Taking advantage of the holiday season, when shoppers are even more inclined to make impulsive purchases, can mean big dollars for you.
Create the Feelings That Drive Sales
Retailers of all sizes can increase their sales by inspiring positive reactions in their customers during the holidays. When your in-store display scheme is designed correctly, customers should walk into your retail store during the holidays and react with feelings of comfort, excitement and warmth – you may even evoke fond memories of family and childhood. So think of your target audience. What is likely to trigger these happy feelings and memories for them? How can you implement that in a design scheme throughout your store’s displays? If you can answer these questions, then you should be able to drive sales.
Imagine Yourself as the Customer
At the end of the day, you should always be able to imagine yourself as a customer before implementing a new display campaign for the holidays or any other time of the year. Think about the holiday displays you remember seeing in stores as a child. Chances are you can remember at least a few, and they stand out because they created a sense of wonder and mimicked the ideal sense of the holiday seasons that everyone longs for. Was it the color that spoke to you? The product? The signage? There was something very specific that moved you. So how can you recreate that for this year’s audience?
When you imagine yourself as the customer, you will be better prepared to implement new holiday in-store displays that inspire those feelings of comfort and warmth that will ultimately drive sales. So in the spirit of giving, why not give your customer what they want? A cheerful shopping experience that results in comfort for them and dollars for you.
Are you having a hard time coming up with new store display ideas to showcase your merchandise? This is understandable. Running a retail operation is demanding. It’s important to make this a priority, though. Studies have shown that people really do decide how long they’re going to stay in a store, what they’re going to buy and how much they’re going to spend based largely on the experience they have with the layout and décor. But keeping your displays fresh doesn’t have to be a source of stress. A few simple strategies and techniques can create outstanding displays that will wow your customer and translate into more purchases being made. It’s often been said that the power of suggestion should not be overlooked. Never has this been truer than it is with how you create and manage displays in your store.
The following guidelines should help you create effective merchandising displays in your store and keep them updated for each new season.
Stand in Your Customer’s Shoes
While there’s no way you can read the minds of every customer who walks into your store, you undoubtedly have some basic knowledge of your target audience. In addition to standard information such as age range, education level and income, consider the typical behavior and lifestyle of people in your target demographic. What will make them feel at home?
Remember All Five Senses
It’s possible to engage customers through more than just their sense of sight. Consider how you can engage their sense of sound, smell, taste and touch as well. If you sell food products, try engaging your customers by offering samples for them to snack on. Provide testers to encourage people to pick up and try out products. Playing music and burning candles are additional ways to contribute to the overall affect.
Change Your Displays Frequently
You should remain in a constant state of curiosity about new ways to increase sales through your in-store displays. Keep looking for new store display ideas and trying them out! People want to see something new whenever they return to a store. New displays will keep people coming back.
Don’t Reinvent the Wheel
If you’re not feeling inspired, not to worry. You don’t have to come up with a new type of display that no one else has ever done before. It’s perfectly okay to get a little inspiration! Go online and check out message boards, blogs and image sharing websites such as Pinterest to see what’s worked for others. Creativity can be contagious, and even just browsing what others are doing may spark an idea for your space.
Keep it Organized
Above all else, your in-store displays should be logically placed, evenly spaced and arranged in an organized layout. If people can’t see the displays because the store’s too disorganized, none of the other above guidelines will matter.
Successfully managing your business takes a lot of time. Don’t let the stress of coming up with displays overwhelm you.
There are few retail display strategies as important as the strategy behind your logo design. Your company’s logo is the first thing people notice. A logo represents the aesthetic component of a company’s brand identity and may be the one thing people remember most; even more than the actual product or service they receive. A logo must be memorable for the right reasons, though, to be effective. It’s not a process you take lightly. A lot of planning, revision and time is required to create the perfect representation of your brand in one small image. Once you’ve created it, the final product can go a long way.
So how do you go about designing and implementing a strong logo that represents your brand in the best possible light? Here are a few tips to help you do just that.
Broadly Brand Your Online or Brick-&-Mortar Store
Whether you do business online or from a brick-and-mortar space (or both), you will need to systematically brand your store(s). Design your logo using colors, images, text and lines that work together to leave a bold and lasting impression. If you have a physical retail space, imprint your logo on in-store displays, employee uniforms, price tags and other appropriate surfaces. Make sure you have prominent signage with an easily discernible design both inside and outside the store. The same design qualities should apply to the logos placed throughout an online store. Make sure the logo appears on every page of your website, and always above the fold.
Make Sure Your Logo Stays With Customers After the Sale
You can turn sales into marketing opportunities with the right retail display strategies. If you have a brick-and-mortar retail space, imprint your logo on bags, boxes, promotional signs and printed advertisements for sales and other promotions. If you have an online store, make sure to take advantage of the opportunity to imprint the logo on shipping boxes, labels and other parts of the packaging.
Use Promotional Merchandise to Your Advantage
Plenty of companies give out free promotional merchandise to current and prospective customers, but if you really want to strengthen your brand, you will need to do something different with this strategy. Think about what your target audience will appreciate and use on a regular basis. These don’t need to be expensive things – products such as key chains, pens and reusable water bottles are relatively inexpensive, and people actually do use them – but they need to be eye-catching and attractive. With a matching display, you can also give out free promotional merchandise that advertises in multiple ways.
Deciding on your logo can be a daunting, exhausting process. Your business is your baby, and you have nurtured it, lost sleep over it and painstakingly planned for it to succeed every step of the way. Don’t let your dedication and hard work go unnoticed. Make the most of that logo and your identity. By following these simple tips, you should be well on your way to a stronger brand identity.