Blog Archive : Month: November 2014

Trends in Point of Purchase Displays for 2014 Holidays

Point of purchase displays are one of the main staples of modern retailing, taking their prominent place at check-stands and sales counters across the globe. With holiday sales around the corner, encouraging customers to grab last-minute add-on purchases can really have a positive influence on your overall sales during the busy shopping times.


If you want to have the biggest impact on your bottom line as possible, consider these current trends in the point of purchase (POP) display industry, and see where you can take your products next.

It’s a Matter of Science
Believe it or not, the current trends in POP displays, and consumer behavior in general, aren’t just speculations; there is academic and extensive consumer research to back up much of what we know about point of purchase buying. One study, conducted by a team of researchers at UC Berkeley, found that shoppers are an astounding six times more likely to purchase something if they see it highlighted by a point of purchase display. Creativity counts too – savvy consumers are used to seeing the standard packs of gum and travel-sized toiletries. Try and make your POP displays stand out. Use color and signage that really gets customers looking.

Print is Still King of POP
Speaking of signage, when it comes to POP displays, print is still king. Although there have been many advances in digital display advertising, including LED screens and other electronic signage, these technologies are more expensive and often have proven to be no more effective than printed displays. That doesn’t mean a cardboard point of purchase display has to be traditional and boring, though. With innovations in design and graphics capabilities, the creative possibilities are virtually endless. Take advantage of the talented companies out there who design these items, as a little professional creativity often will pay for itself many times over in the added revenue you can generate.

Ultra-Specific Customer Targeting
Thanks to advances in information technology and consumer science, retailers and manufacturers have more information than ever to help them customize the shopping experience for their target customers. Some companies are even hiring consultants to advise them on the point of purchase habits of their target market. The benefits of their findings? Ultra-specific customer targeting means designing displays and creating retail experiences that take every detail of your target customer’s lifestyle into account – you’re speaking directly to their needs.

When in Doubt, Don’t Be Normal
A shopper may be faced with numerous displays of products from the time they enter a store to the time they reach the checkout stand. This has left retailers vying for shoppers’ attention. Creativity in structure and form is an undeniable trend for point of purchase displays, with everything from cut-out shapes to 3D printing. It’s clear that creativity goes a long way. Standing out from the norm can often be the difference in making the sale or not.

One thing is certain in 2014: the numbers about point of purchase marketing don’t lie. The question is, what are you going to do with this optimal space?


Posted in Display and Packaging Design, In-Store Display Tactics

How to Keep Your Corrugated POP Displays Fresh

Corrugated POP displays typically promote products that a retailer believes customers will be tempted to buy before leaving a store. Whether it’s an impulse purchase or something customers need but may have forgotten, these little extras certainly add up for retailers. You can display virtually any products in corrugated cardboard units, from toys and electronics to books and DVDs to cases of beer and wine to pretty much anything else you can think of. You can place displays anywhere from the cash register countertop of a boutique shop to the point of purchase area in a big box store. For retail merchandisers, store designers and small business owners, the key to success with any in-store display is keeping things fresh.


So, make sure to mix up the types of POP displays you use, the products you’re promoting and the placement you chose in the point of sale area. Here are your basic options to choose from – mix and match wisely and preferably on a monthly or quarterly basis to keep your point of purchase displays as fresh as possible. At the very least, if you can’t change displays as often as you should, take advantage of the seasonal times of the year, when it’s easy to use themed-displays to really catch your customers’ eyes and get them in the mood to spend the extra dollars. Creativity can go a long way here, and it will pay for itself in the additional revenue you generate.

Countertop Displays
If you want to promote small gifts or impulse buys, cardboard countertop displays are the ideal type of display for the task. You can also use these cardboard counter displays to introduce new products to the public without the high costs of other advertising methods. Every time someone glances over at the display racks, they will be introduced to that product in a more tangible way than they may have by simply seeing it in an advertisement.

Floor Displays
If you have larger items you want to promote near the checkout stands, cardboard floor displays may be the perfect solution. When placing cardboard floor displays near the point of sale area, it’s important to make sure they offer a unique structural design and creative graphics that will catch customers’ attention – ultimately encouraging them to make the purchase.

Retail Signage
In addition to corrugated POP displays that market impulse buys, gift items and new products to customers at the point of sale area, you may also want to use retail signs to help promote a message or inform customers about upcoming promotions, sales and events. Choose from aisle violators, case cards, hanging signs, pallet wraps, standees and more to get your point across.

And remember, with the right creative graphics and designs, your corrugated POP displays can do double-duty. Even if customers don’t purchase the product that day, you may find you’re surprised at the lasting impact these displays could have, perhaps translating into a sale at a future visit to your store.


Posted in In-Store Display Tactics

Top 7 Cardboard Displays for Kids’ Toys

Do you rely on cardboard displays to sell toys and other products for children in a retail space? As a toy company or toy store, you know you need to market to both the purchasers (the parents or guardians) and the end-users (the kids). There are many different ways to display toys in a retail setting, though, and they might not all be right for your particular needs. Some displays are more appropriate for the aisles, or the endcaps, or the point of purchase area, for example. Whether you’re promoting a birthday special, new toy release, seasonal toys, accessories, or anything else, you should check out the following display ideas and see how they might fit into your current marketing needs.

  1. Cardboard Counter Displays
    Counter displays are perfect for the small “impulse buy” – toys, gift items and other kids’ products are items you might consider displaying at the point of purchase area.
  2. Cardboard Floor Displays
    Cardboard floor displays might be used near the entrance or exit, close to sales counters or around the aisles of a store to show off new toys, seasonal items or any particular products you want to promote during the current month or season. With the holiday season upon us, it’s the perfect time to take advantage of these types of displays.
  3. Pallet Displays
    As the name pallet displays implies, these displays resemble a pallet in size and shape, but they can vary from corrugated full pallets to half-pallet floor displays. These may be the perfect solution in cases of a display that you might want to move around your space in effort to freshen it up half way through a season. Moving the entire display on a pallet will likely be much easier than breaking down and reassembling the entire set up.
  4. Retail Signage & Display Signs
    If you just have an event, sale, promotion or any other information you want to share with customers, consider creative display signage that can help you get the point across with strikingly bold colors and eye-catching graphics.
  5. End Cap & Power Wing Displays
    When displaying products near the endcaps or power wings of a retail space, these specially designed end cap cardboard displays are the perfect fit.
  6. Cardboard Brochure Holders & Literature Displays
    Whether you’re selling children’s books or trying to get information out to the purchasers (i.e. adults), these custom corrugated cardboard brochure holders can be designed to hold any brochures or books you are selling.
  7. In-Store Displays for Club Stores
    If you’re trying to sell toys or children’s products in a club store, you may want to consider extra-sized pallet displays, double-endcap displays or other in-store displays designed specifically for the big-box environment.

If you still don’t think you see the right kind of display for what you have in mind, also remember that you can always design and commission a custom display design to perfectly suit your needs. A little creativity goes a long way when you’re selling toys.


Posted in Uncategorized

The 3 Rules of POP Displays for a Profitable Point-of-Purchase

Are you making the most of your POP displays? These in-store display units, also known as point of purchase displays or point of sale displays, are an integral part of the shopping experience that retailers create for their customers. The goal of placing such displays near the cash registers or exit area is to make one more sale before the customer leaves.


Manufacturers often utilize these branded displays along with the products they carry in large retail stores, while small businesses may select and arrange their own point of purchase displays. If you aren’t making the most of your POP advertising and displays, here are three rules to live by that should help you increase sales and create a more complete shopping experience.

  1. Match Your Displays to Your Business Goals
    There are as many different kinds of POP displays as there are products and businesses. When choosing displays for your point of purchase area, it’s important to consider what you’re trying to accomplish at the moment. If you have news to share with customers about an upcoming sale, contest or promotion, you may choose banners, danglers, hangers or signs. If you are trying to promote certain products during the holiday season, then you may consider countertop and floor displays that put gift items and small impulse purchases in customers’ line of sight.
  2. Make Sure You Stand Out in the Crowd
    With today’s competitive business environment, it’s important to be different from other companies in your industry and the local market. Whether you’re trying to promote your products in another company’s retail space, or arranging the displays in your own store, you will benefit most by being creative with your displays. The larger the store, the more impact each display will need to have to get noticed by the customers who are passing through.
  3. Consider Ways to Trigger Customers’ Emotions
    Marketing really is about psychology as much as it’s about anything else. It’s all about connecting with customers and creating an emotional experience, however subtle it may be. If you want to increase sales at the point of purchase area in your retail space, you will need to consider and use the triggers that connect with people’s impulse centers. This way, they are inspired to purchase the items being displayed – these are often the last minute purchases that most shoppers weren’t directly interested in when they first came into your store. Impulse buys, particularly during the holiday season, can make up a distinct portion of your revenue. Take advantage of this opportunity to really make those extra sales. Discounts or bundles are good incentives, for example. If you want to promote an upcoming sale or event, you will benefit from making the information stand out in people’s memory once they’ve left. The added bonus here is they are leaving your store already thinking about coming back!

POP displays can be powerful selling tools – be sure you’re taking full advantage of the useful space at the point of purchase.

Looking to learn more about POP displays? Read our complete guide to POP displays today.

When you’re ready to get started, our team is ready to help bring your display visions to life!

Posted in Uncategorized