Blog Archive : Month: January 2015

Permanent or Temporary POP Displays — Which is Right for Your Products?

Few retail experts dispute the idea that POP displays hold a powerful potential to increase sales and build brand awareness. There is some disagreement, however, as to which type of display is most effective and cost-efficient at the point of purchase: permanent or temporary. Which kind of displays will work best for your point of purchase promotions? The following post will shed some light on the subject and hopefully help you decide what’s best for your products.

Temporary Displays
Displays made of corrugated cardboard are generally thought to be more temporary (i.e. built to last approximately 3 months). The main benefits of temporary displays are their low unit cost, and their seasonality, both of which make them very appealing. To be able to switch out displays based on the time of year is a huge advantage, allowing retailers to remain fresh in the eyes of their customers. Beyond this, they can also take more risks with these affordable temporary displays, because if one display doesn’t work out, then they can just order a new display a few months later. POP display companies regularly offer convenient options to reorder new point of purchase displays throughout the year, so when the seasons change, vendors can be ready with a fresh, new look.

Cardboard Temporary Display

While temporary displays serve many purposes and can be useful for their flexibility and low cost per unit, distributors and stores must weigh the pros and cons in comparison to permanent point of purchase displays.

Permanent Displays
Permanent displays (those that could last up to a year) are considered to be a long-term investment. A permanent display might be made from many combinations of materials, ranging from plastics to metals to woods. Thick cardboards may also be used in the construction of semi-permanent displays, which last longer than temporary displays but also come with a higher price tag. Price is one of the biggest deterrents to choosing a permanent display rather than a temporary one. In some cases, the start-up charges are lower thanks to advances in technology and machinery, and over time the investment may be worthwhile, but there is a lot of risk involved as well.

Factors to Consider When Choosing a POP Display

Here are a few factors to consider when weighing the pros and cons for any point of purchase display:

  • the need for continuous, unrevised brand presence
  • designs, graphics, and choice materials
  • The lifespan of the marketing campaign
  • the needs of your retail partners

The point of POP displays is to increase sales and bring distributors the most return from their initial investment. Temporary displays are typically a better value, although there are some unique circumstances where permanent or semi-permanent displays may be a sensible, long-term solution. If you’re trying to make the most of your retail sales with a big boost to the point of purchase area, you’ll want to consider which of these options (or if a hybrid option) is right for you. Choosing the displays that will best suit your products in the point of purchase environment where they’re being sold is one surefire way to increase sales.

Benefits of Temporary vs. Permanent Displays

Temporary and permanent POP displays are designed for the same purpose — to increase revenue, spread brand awareness and attract impulse buyers. Whether you go for a long-term or seasonal option, a well-made display should accomplish these purposes. However, beyond their overarching purpose, temporary and permanent displays offer unique benefits to retailers. If you’re debating between the two, consider the advantages of each.

Temporary Retail Display Benefits

Because of its short-term nature, a temporary display is typically the more cost-effective option. Built with disposable, recyclable material, temporary displays provide the utmost flexibility. They can be pre-packed or shipped flat, and they’re generally used for a brief promotional window. The benefits of a temporary display include:

  • Flexible customization options to enhance branding and product promotion
  • Fresh, constantly changing visuals that keep customers interested
  • An affordable way to regularly introduce new products
  • Easy mobility to different locations as needed
  • Convenient storage and space effectiveness
  • Timely signaling to customers about current promotions and special deals

Permanent Retail Display Benefits

Despite the added cost and likelihood of becoming out of date, permanent displays can be beneficial in certain business scenarios. If your company is sure that a product will need long-term promotion, permanent display styles may be the way to go. Benefits include:

  • Long-lasting quality as a result of sturdier construction
  • Damage resistance
  • Access to a permanent and predictable structure in the store

Temporary vs. Permanent Displays — Which One Should You Use?

Both display styles can offer ample benefits to your brand. However, unless you’re sure you’ll want to use the same display for years to come, the benefits of a temporary structure will likely outweigh those of a permanent one.

Because of the startup costs for a permanent display — not to mention the time involved in prototyping, manufacturing and distributing it — brand managers should plan on at least one to two years of product turnover in their return on investment calculations. In an ever-changing market, there’s often no way to be sure that the same product and branding will be relevant a few years down the road. On the other hand, the affordability, speedy creation and replaceable nature of temporary displays make them a low-risk, high-reward investment.

Popular Styles of Temporary Retail Displays

Temporary displays come in all shapes and sizes. Creative Displays Now uses a custom approach that further expands your options, as you can add branding and imaging with our temporary retail display printing capabilities. Temporary displays are popular among a number of different industries for the promotion of products like:

  • Beverages
  • Snacks
  • Nutritional items
  • Vitamins
  • Fresh produce
  • Electronics
  • Hardware supplies
  • Pet supplies

And much more! Businesses of all kinds choose temporary displays to help advertise new products. This option is particularly helpful for seasonal products, such as holiday-related items and summer goods. From floor displays and hanging retail signage to endcap displays and display bins, temporary structures can draw customers’ attention to timely products.

Create Your Own Temporary Point of Purchase Displays

Ready to promote your products and watch your sales soar? You can create your own custom POP retail displays today with Creative Displays Now. With more than 60 years in the packaging and display business, we offer unmatched expertise and customization options. Every stage of the process happens entirely in-house for the ultimate speed and production quality.

Contact us with any questions, or request an estimate for your temporary retail display. If you already have an idea of the display you want, place your order today and we’ll bring your vision to life!

Posted in Display and Packaging Design, In-Store Display Tactics

Short List of Today’s Leading Custom Retail Displays

If you want your custom retail displays to boost sales and build brand identification, you need to be on the cutting edge of the latest display options. Unfortunately, the problem for many is that keeping up with the trends can be hard with all the responsibilities and challenges inherent to the retail industry. The New Year is always a great time to brush up on the latest options available, though, so you can consider whether your current display methods are best suiting your needs and goals. Here is a short list of the leading custom display options currently available:

Good Ol’ Signs and Displays
While there are many new ways to creatively package and place products in retail environments, there are still a variety of situations where the tried-and-true sign or display is still most appropriate for marketing to consumers. From case cards and aisle violators to signs and standees, there are many new and innovative ways to do what retailers have always done.

Cardboard Counter Displays
If you’re looking for a temporary display to roll out new products at the point-of-purchase – and you’re on a budget – corrugated cardboard counter displays may be your best option. These lightweight racks are popular in convenience stores, pharmacies, and grocery stores; and they can be designed and customized to suit your needs.



Cardboard Floor Displays
If you have a larger product to showcase, but are still looking for something lightweight and temporary, a cardboard floor display might be ideal. These structures can be designed for durability with attention-grabbing text and images. Whether you’re innovating the way you market an old product, or introducing new products to the market, cardboard floor displays are always a good idea.

Pallet Displays
There are a variety of retail environments where pallet displays may be appropriate. There are a range of options, from low-cost “pallet displays” to more complex structures including full support.


End-Cap Displays (and More)
Whether you’re looking for an end-cap display, power-wing display, or side-kick display, you can now turn to leading display manufacturers for a custom design that works perfectly for your products and brand identity.

Cardboard Brochure & Literature Holders
Whether you’re selling books or offering brochures, you can introduce the message, story, or information to consumers with a literature holder or brochure display. With the customizable nature of corrugated cardboard, it’s easy to get your message across and market to consumers at the point of purchase or elsewhere with a personal touch.

Case Stackers and Display Bins
From beer and wine to soda and energy drinks, case stackers and display bins are the leading solution for today’s competitive retail environments. There are a range of design, graphic, text, and display options available.

Club Store Displays
If you’ve ever considered marketing your products in club stores, now may be the time to do it. There are many new well-built, customizable, and versatile display options for both floor and pallet layouts in today’s club store environment.

Now that you know which custom retail displays are available, are you ready to boost your sales with a new in-store marketing campaign for 2015?

Posted in In-Store Display Tactics

Top 5 POP Display Ideas for 2015

The New Year is upon us, and it’s time for retail businesses to consider new POP display ideas that will invigorate their product sales into 2015. Grabbing customers’ attention with the perfect POP display isn’t always easy, but with a few creative ideas you can map out the year with room to adjust as you go along. Here are five ideas that will help get you started:

1. Focus on Solving Consumers’ Problems
The best product displays remind consumers of a problem – or create a problem they hadn’t thought of before – and instantly offer a solution. This requires careful consideration of the consumers’ needs, and what they need to know in order to change the purchasing intentions they walked into the store with. Ask yourself:

  • What message do you need to get across to influence consumers’ buying decisions?
  • How will they need to see, read, or hear it?

2. Individualize Depending on Environment
If your POP displays don’t work with the environment they’re placed in, they will not boost your sales in 2015. So think carefully about how you can customize your displays based on where they’re found – whether it’s a warehouse club, a large chain store, or a tiny boutique –and how they are placed – whether it’s on a wall, the floor, or a countertop.


3. Do Your Homework and Find Inspiration
Many businesses have already started implementing new display ideas for the New Year, which is a great place to look for inspiration. The key, however, is to take these ideas and add a unique and personal touch to keep you on the cutting edge. Studying and then building upon others’ graphic, layout, copy, and color scheme ideas – as opposed to copying their ideas – can leave consumers with your design as the freshest in their mind.

4. Map Out Your Products By Season
While you may have an idea of some products to showcase during the preliminary months of 2015, there’s no time like the present to plan all the way to the end of the next holiday season. So sit down and create a consistent timeline of which products to focus on during which season, how to market them, how many of each product you’ll need to place in each display, and how they will be arranged. But make sure to leave some room for adjustment as you go along, so you’re always on top of the trends.

5. Don’t Let Consumers Forget Your Brand
Whatever you do, you can’t let consumers forget which brand they’re looking at when they encounter your product at the point of purchase. Even if a customer doesn’t decide to purchase your product the moment they see it, they should still remember the brand later on. The way your logo is designed, and how it appears in the display, will not only affect purchasing decisions but will also help build brand awareness throughout the year.

If you haven’t updated your POP display ideas in a while, 2015 is the time to do it. Are you ready for a New Year of point-of-purchase sales?


Posted in In-Store Display Tactics