Few retail experts dispute the idea that POP displays hold a powerful potential to increase sales and build brand awareness. There is some disagreement, however, as to which type of display is most effective and cost-efficient at the point of purchase: permanent or temporary. Which kind of displays will work best for your point of purchase promotions? The following post will shed some light on the subject and hopefully help you decide what’s best for your products.
Displays made of corrugated cardboard are generally thought to be more temporary (i.e. built to last approximately 3 months). The main benefits of temporary displays are their low unit cost, and their seasonality, both of which make them very appealing. To be able to switch out displays based on the time of year is a huge advantage, allowing retailers to remain fresh in the eyes of their customers. Beyond this, they can also take more risks with these affordable temporary displays, because if one display doesn’t work out, then they can just order a new display a few months later. POP display companies regularly offer convenient options to reorder new point of purchase displays throughout the year, so when the seasons change, vendors can be ready with a fresh, new look.
While temporary displays serve many purposes and can be useful for their flexibility and low cost per unit, distributors and stores must weigh the pros and cons in comparison to permanent point of purchase displays.
If you want your custom retail displays to boost sales and build brand identification, you need to be on the cutting edge of the latest display options. Unfortunately, the problem for many is that keeping up with the trends can be hard with all the responsibilities and challenges inherent to the retail industry. The New Year is always a great time to brush up on the latest options available, though, so you can consider whether your current display methods are best suiting your needs and goals. Here is a short list of the leading custom display options currently available:
Good Ol’ Signs and Displays
While there are many new ways to creatively package and place products in retail environments, there are still a variety of situations where the tried-and-true sign or display is still most appropriate for marketing to consumers. From case cards and aisle violators to signs and standees, there are many new and innovative ways to do what retailers have always done.
Cardboard Counter Displays
If you’re looking for a temporary display to roll out new products at the point-of-purchase – and you’re on a budget – corrugated cardboard counter displays may be your best option. These lightweight racks are popular in convenience stores, pharmacies, and grocery stores; and they can be designed and customized to suit your needs.
Cardboard Floor Displays
If you have a larger product to showcase, but are still looking for something lightweight and temporary, a cardboard floor display might be ideal. These structures can be designed for durability with attention-grabbing text and images. Whether you’re innovating the way you market an old product, or introducing new products to the market, cardboard floor displays are always a good idea.
There are a variety of retail environments where pallet displays may be appropriate. There are a range of options, from low-cost “pallet displays” to more complex structures including full support.
End-Cap Displays (and More)
Whether you’re looking for an end-cap display, power-wing display, or side-kick display, you can now turn to leading display manufacturers for a custom design that works perfectly for your products and brand identity.
Cardboard Brochure & Literature Holders
Whether you’re selling books or offering brochures, you can introduce the message, story, or information to consumers with a literature holder or brochure display. With the customizable nature of corrugated cardboard, it’s easy to get your message across and market to consumers at the point of purchase or elsewhere with a personal touch.
Case Stackers and Display Bins
From beer and wine to soda and energy drinks, case stackers and display bins are the leading solution for today’s competitive retail environments. There are a range of design, graphic, text, and display options available.
Club Store Displays
If you’ve ever considered marketing your products in club stores, now may be the time to do it. There are many new well-built, customizable, and versatile display options for both floor and pallet layouts in today’s club store environment.
Now that you know which custom retail displays are available, are you ready to boost your sales with a new in-store marketing campaign for 2015?
The New Year is upon us, and it’s time for retail businesses to consider new POP display ideas that will invigorate their product sales into 2015. Grabbing customers’ attention with the perfect POP display isn’t always easy, but with a few creative ideas you can map out the year with room to adjust as you go along. Here are five ideas that will help get you started:
1. Focus on Solving Consumers’ Problems
The best product displays remind consumers of a problem – or create a problem they hadn’t thought of before – and instantly offer a solution. This requires careful consideration of the consumers’ needs, and what they need to know in order to change the purchasing intentions they walked into the store with. Ask yourself:
What message do you need to get across to influence consumers’ buying decisions?
How will they need to see, read, or hear it?
2. Individualize Depending on Environment
If your POP displays don’t work with the environment they’re placed in, they will not boost your sales in 2015. So think carefully about how you can customize your displays based on where they’re found – whether it’s a warehouse club, a large chain store, or a tiny boutique –and how they are placed – whether it’s on a wall, the floor, or a countertop.
3. Do Your Homework and Find Inspiration
Many businesses have already started implementing new display ideas for the New Year, which is a great place to look for inspiration. The key, however, is to take these ideas and add a unique and personal touch to keep you on the cutting edge. Studying and then building upon others’ graphic, layout, copy, and color scheme ideas – as opposed to copying their ideas – can leave consumers with your design as the freshest in their mind.
4. Map Out Your Products By Season
While you may have an idea of some products to showcase during the preliminary months of 2015, there’s no time like the present to plan all the way to the end of the next holiday season. So sit down and create a consistent timeline of which products to focus on during which season, how to market them, how many of each product you’ll need to place in each display, and how they will be arranged. But make sure to leave some room for adjustment as you go along, so you’re always on top of the trends.
5. Don’t Let Consumers Forget Your Brand
Whatever you do, you can’t let consumers forget which brand they’re looking at when they encounter your product at the point of purchase. Even if a customer doesn’t decide to purchase your product the moment they see it, they should still remember the brand later on. The way your logo is designed, and how it appears in the display, will not only affect purchasing decisions but will also help build brand awareness throughout the year.
If you haven’t updated your POP display ideas in a while, 2015 is the time to do it. Are you ready for a New Year of point-of-purchase sales?