When you think of cardboard counter displays, what comes to mind? Do you think of things like gum, candy, magazines, DVDs, and gift cards? Or do you think of pet food? Chances are, most consumers think of the former list of products when conjuring up an image of the cardboard displays commonly found at the point of purchase. We see these every time we go to the grocery store, and recently it’s becoming more common to even find them at office supply and electronic stores checkouts. But what about pet stores? There are countless people who consider their dogs, cats, and other pets to be part of the family, and they regularly shop at specialty stores such as PetSmart. So how are vendors courting these pet owners? With cleverly designed and placed counter displays, for starters. Keep reading to see how they’re doing it.
Blog Archive : Month: February 2015
Retail packaging has come a long way in the last century, with printing presses that turn plain cardboard and clear plastic into modern marvels for the consumer market in mere seconds. If you have products to sell, whether you advertise them in stores or ship them directly to customers, you have a wide range of choices that extend far beyond the typical brown box or paper wrapping. From plain cardboard displays to four-color printed specialty die cut boxes with high-end printing, there are custom printing options to suit virtually any retail business need. Interested in learning more? Read on and we explain how modern package printing works, from plain boxes to full-color displays, for enterprises both small and large.
Choosing a Design
Before you can submit an order for printing, you must have an idea of the design, type of box or display, and level of printing quality you are looking for. The design you choose will likely depend on your logo, as well as other considerations such as whether black ink is sufficient or if you require full-color, the number of colors you would like to include, and whether you want additional accents. There are plain boxes without printing, boxes with one-color direct printing, boxes with two-color direct printing, and boxes with high-end printing. There are also counter displays, floor displays, signs and banners, and many other in-store display items you may choose for in-store promotions.
The Prepress Process
Once you have settled on a design and saved it in an acceptable file format, then you will send your files to your printer along with any other specifications such as the type of boxes and level of printing quality. Choosing to partner with a high quality printer will ensure that you’re trusting your project is in the hands of talented print technicians, who review each file they receive and inform the customer of any changes that may be necessary to ensure a quality-printed final product. Your printer should offer to prepare the files and set up the design to take to the printing press for you.
On to the Printing Press
Depending on your needs, budget, and other specifications, you may choose flexographic printing, digital printing, or lithographic printing. Creative Displays Now is one of the few U.S. corrugated packaging companies with a fully equipped lithographic prepress front-end, in addition to flexographic and digital printing options. Machines such as the respected Speedmaster line of presses make it easy to offer a full range of four-color printing services for practically any customer specifications. Here’s how these processes work:
- Flexographic Printing: A simple process of printing logos and simple artwork with no more than three colors on basic shipping boxes made of corrugated board.
- Digital Printing: A cost-effective process of printing full-color designs directly on boxes and displays made of corrugated board.
- Lithographic Printing: Litho-laminating is a more complex process of printing high-resolution graphics on paper, which is then mounted on corrugated board.
So, now that you know a little more about retail packaging, are you ready to design the kind of boxes and displays that will get your products noticed?
When it comes to making a sale, every business has to find ways to stand out from the competition. Persuading shoppers to pick your product requires grabbing their attention and demonstrating why your brand is the superior choice. Point of purchase displays offer a simple strategy to accomplish this goal.
Of course, there’s more than one type of POP display style to choose from. From temporary fixtures to permanent structures, each point of purchase display type offers unique business benefits. Learn more about each style — and how to use it to your advantage — below.