Blog Archive : Month: April 2015

The Hidden Treasures of Dump Bin Displays

When was the last time you walked past a dump bin display in a store? It was probably recently, as these bins seem to be everywhere. The term “dump bin” refers to the disorderly fashion that items are dumped into these containers, often because the shop owners have reduced those items to clearance prices to make way for new merchandise. As a retailer, you may think of dump bins as a place to get rid of stuff to make way for new merchandise you’re eager to sell, but for customers, a dump bin can be more like a treasure trove. Savvy shoppers across the Internet have published videos, blogs, and forum posts to prove it. Here are just a few examples of the treasures customers have found displayed in retail dump bin displays.

The Hottest Hot Wheels
To most of us, these are just little toy cars. To a collector, though, a dump bin full of Hot Wheels is more like a discovered treasure chest than a retail graveyard. A skilled toy collector will understand which models of this toy car collection are going to be scarce and hard-to-find due to their nature as a limited-time edition. Some collectors have gone as far as to share their finds on YouTube with other enthusiasts, proudly sharing a “score” of a sought-after Hot Wheels found in a store’s clearance bin.
Hot Wheels Dump Bin Display

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Posted in In-Store Display Tactics, Retail Display Examples

Once Upon an Aisle: How Grocery Store Aisle Signs Have Changed Over the Years

Grocery store aisle signs have certainly changed over the years. The graphic design and printing capabilities that vendors and retailers now have at their fingertips have greatly increased since supermarkets began dominating the American grocery market decades ago. With each decade came a new era of grocery store layout and design, and new trends that improve upon the simple concept of a sign. Here we take a look back at some of the aisle sign design trends of the 50s, 60s, 70s, 80s, and 90s, and where this retail evolution has brought us to today.

1950s: Bold and Simple
We often hear that the 1950s were a simpler time, and this seems to at least ring true when it comes to grocery store signage. At the time, though, these signs were part of a retail revolution. The signs that marked the aisles in supermarkets during the 1950s showed a major difference in branding and marketing compared to previous eras where mom-and-pop shops dominated the grocery industry. These signs were bold, simple, typically limited to two colors and often hand-painted; but they were used to organize large stores into smaller sections and utilized a cohesive design, just like today.

Old Retail Signage

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Posted in Display and Packaging Design, Retail Display Examples

How to Get Creative with Cardboard Ballot Boxes and Raffle Drums

There are a number of creative things you can do with cardboard ballot boxes and raffle drums. Depending on the type of box or drum, these decorative accessories can be used in a variety of settings, from school elections to workplace break rooms to hospital waiting rooms to charitable balls. But where to begin? If you’re at a loss for ideas, the following step-by-step guide will help you and your team design the perfect creative ballot boxes, donation receptacles, raffle drums, or suggestion boxes. Keep reading to learn more.

Consider Your Event
The design of your box will depend on the type of event you’re holding, any specific theme that is being used in the décor or promotion of that event, or the simple location of the box. If you are using a suggestion box to engage customers, for example, it would be helpful if the colors and font mirrored the colors and font used throughout the store and in other branded materials. If you’re using a raffle drum to raise money at a charitable event, on the other hand, the design may complement the décor of the evening or match the colors used to represent that cause. Pink raffle drums and donation boxes would be ideal for events raising funds and awareness for breast cancer charities, for example.
Cardboard Ballot Box

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Posted in Display and Packaging Design, Retail Display Examples

Four Easy Ways to Trigger Impulse Buys at the Register with POS Displays

We’ve all been motivated to purchase products from POS displays – which are typically placed right next to the cash registers in stores – based purely on impulse. And this was no accident. As most successful vendors and retailers know, point-of-purchase displays are placed next to cash registers by design for the specific purpose of triggering an emotional impulse. These displays may include banners, display packs, display stands, dummy packs, mobiles, posters, and shelf edging made of thick, durable cardboard. Aside from common forms, point-of-purchase displays also share the common trait of attracting customers’ attention to a specific product (or range of products) during the final moments before they leave the store. If you’re looking for new ways to trigger impulse buys at the register, consider these four ideas for point-of-purchase displays:

POS Display
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Posted in In-Store Display Tactics, Retail Display Examples

Six Inspired Examples of Sales-Boosting Grocery Store End Caps

Is your marketing team struggling to come up with end cap display ideas to boost sales in stores? You may just need a few good examples. A successful grocery end cap display should be bright, colorful, and include the right combination of text and printed images to grab attention and get your message across in mere seconds. End cap displays are often used to promote new products, seasonal items, or popular merchandise with brand appeal. If you’re still looking for end cap display ideas, the following six creative examples should give your in-store marketing team a good place to start.

    1. Batteries in Just the Right Places
      The majority of products these days need batteries, so why not remind customers to grab them? We’ve seen countless examples of vendors promoting their batteries with end caps placed near electronics products that require them.
      Endcap Display for Batteries
    2. Soda to Quench the Thirst
      It’s typical to see Coke on sale one week and Pepsi on sale the next. In either case, soda companies (both big brands and smaller outfits) often use end cap display stands to remind customers of their thirst, whether the soda’s on sale or not. The end of a snack aisle is an ideal location. What goes better with a salty snack than a fizzy soda, after all?

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Posted in In-Store Display Tactics, Retail Display Examples