Understanding the psychological underpinnings of shopping behaviors can help your company target potential customers more effectively. Experts in the field of marketing have conducted numerous studies involving the motivations and key values at play when consumers purchase items in the retail environment. These analysts have identified four basic factors that can affect the buying behaviors of consumers.
#1. General Environment
Consumers in attractive and well-lit retail environments typically are more apt to make impulse purchases. It is for this reason that a well-designed end cap display for stores can often boost sales to an impressive degree. In less attractive surroundings, however, these displays may not have the same impact. Tailoring your displays to the environments in which they will appear can help you maximize their impact in the diverse retail marketplace.
In the retail environment, point of sale (POS) displays are a high visibility method for attracting the attention of consumers. As a result, the POS display stand tends to receive the lion’s share of media coverage and in-store acclaim. Retail signage, however, can be just as important in creating a warm and welcoming atmosphere for your customers and in providing them with the information they need to locate items in stores and establishments. At Creative Displays Now (CDN), we specialize in providing you with a full range of signage options designed specifically to suit the needs of your company. Here are five of the most popular items in our comprehensive range of signage options.
SOLUTION #1: Hanging Signs
Suspended on wires over large-scale displays of your products, hanging signs provide your company with added reach that extends from one end of the store to the other. Bright colors and scintillating movement can be real eye-catchers that can enhance visibility for your product lines and can boost your overall sales in retail venues. Using large fonts and consistent color choices can also increase the drawing power of these marketing tools.
SOLUTION #2: Sign and Shelf Combos
Adding a custom-printed sign to your display shelves can double the impact of your freestanding displays. These value-added signage options can provide added information for consumers or can create standout visibility for otherwise humdrum product shelves. By combining your displays with complementary signage, you can ensure that your target audiences see and purchase your products in the retail environment. Continue reading “Five Signage Solutions to Complement Your POS Display Stand”→
Bringing a custom point of sale display from concept and design to practical reality can be a complex process. At Creative Displays Now (CDN), we have more than 50 years in the commercial display industry. During that time, we have fine-tuned our workflows to provide you with the highest quality products in the fastest possible time. Here’s a step-by-step overview of how the process works at the CDN facility.
Step 1—Custom Design
At CDN, our design team can sketch out cutting-edge ideas for your company to evaluate. Alternatively, we can take your idea and run with it. Once the concept is in place, we will provide your company with visual representations of your planned display unit. Once you are satisfied with the design, we move on to the next stage of our production process.
While basic-shelving, boring, lackluster convenience store display units may once have been the norm across the U.S., modern displays are designed to showcase products and to provide real eye appeal for consumers. Bold colors and solid construction combine to create appealing and eye-catching designs that can stand up to repeated use in the high-volume convenience store market. Not all displays are equal; here are five tips that can help your products stand out in the fast-paced world of the modern convenience store.
Tip 1: Create Instant Recognition
We all know that brand identity is crucial in any marketing plan, but particularly because most purchases in the convenience store environment are emergency or impulse buys, it is critical to create a cohesive and easily recognizable look for your displays. Using complementary colors that set off your product packaging can attract consumers and increase your overall sales. By using consistent logo designs, fonts and colors, you can also earn more repeat business from satisfied customers who can easily seek out and spot your brand in the future in these typically crowded environments. Continue reading “Making an Impression in the Convenience Store Environment: Not All Displays Are Created Equal”→
A study conducted in 1995 by the Point-of-Purchase Advertising Institute indicated that 68 percent of consumer purchases were impulse driven; today, a decade later, some surveys have indicated that a whopping 90 percent of consumers engage in impulse buying in the retail environment! Capturing your fair share of impulse purchases and ensuring that your company name is clearly visible to consumers can help you achieve a higher degree of success in this competitive arena. End cap displays are a solid solution that can perform double duty for your company and can increase your profitability in the consumer marketplace. But as simple as it may seem, simply throwing up shelving, stocking your product, and hoping you make sales just isn’t enough. How can creative end cap displays help you? Several ways…here are three key advantages an innovative cardboard display can offer your company or product.