If you’re looking to spice up your store layout while also maximizing your use of floor space, creating the perfect display is essential to your success. Whether your store wants to focus on bringing attention to a large stock of a specific item, or if you’re a “Big Box” or warehouse and you’re looking to do an engaging pallet display, the right display can make the difference between the red and a profit.
One essential part of the right display is the pallet skirt — especially if your focus is less on an elaborate display and more on clearing inventory fast. A pallet skirt is designed to cover the wooden, crate-like pallets that your products sit on top of — but that doesn’t mean they have to be drab. The right graphics, branding, and, as we’ll tell you more about, color, can do the job just as effectively as a custom display.
Helpful hint: if you’re selling an item that you know customers might need a bit more information about, consider setting a brochure holder directly next to or in front of your display pallet. That way, customers can read up on a product and buy it all in one go — giving you the advantage over other stores that force customers to do research on their own time. Making your customers feel informed and in control is a big part of what will keep them coming back. Continue reading “Pallet Displays 101: Color, Shape, and Style”→
In the fast-paced world of retail, you don’t always have the time to explain your products to customers in the detail they deserve. There’s no better way to give your clients all the information they need about high-end or more specific products than by giving them a brochure packed with facts, photographs and incentives to buy. But how to make sure your customers leave your store with a brochure in hand? Read on to find out.
Keeping It Together
Whether your business is showing at an exhibit booth outdoors on a windy day, or if you’d just like to direct your customer’s attention to a special product, cardboard brochure holders are the perfect way to make sure that everything stays in one place — and they can help set you apart from your competition. If you’ve worked hard to create a brochure that contains necessary information about your services or products, don’t let your efforts go to waste. If you’re looking to display your brochures in your conference room or at the end of a checkout line, pick up smaller, brochure-sized cardboard holders that can be branded with your company’s logo for an eye-catching look. Continue reading “Flexible, Customizable Brochure Holders More than Just Retail”→
If you’re looking to catch your customer’s eye, spicing up your counter display is the perfect place to start. Especially when combined with a makeover of your product display methods, making sure your counter is on-brand, innovative and showcases your products well can really make a difference in your customers’ experiences—and in your company’s sales. Check out some of our most popular tips below.
Pick Your Products Wisely
What you put on display is just as important as how you show it off. Don’t place your most expensive items in the center of the display and risk alienating your customers. Instead, a good rule of thumb is to display items $20 and under on your counter display—if customers see a price that’s affordable right away, they’ll be more likely to check out the rest of the merchandise. It’s even advisable to stick with a single product, say, a tube of your most popular lipstick, a best-selling liqueur or a candy that’s a customer favorite. Customers are usually quick to add a single item to their bags, but often won’t take the time to rummage through a big bin if they have to try to determine a best-seller item on their own. Continue reading “Give Your Counter Displays a Makeover”→
2015 is almost over, and it’s time to take a look back at the year’s biggest trends in retail floor displays. Let’s review what grabbed our customers’ attention this year, and take a look at what to expect for 2016.
The slow movement, artisanal, farm-to-table lifestyle craved by many stressed out consumers doesn’t begin and end in the kitchen. One of the year’s most popular trends in floor displays involved honing in on that eco-friendly vibe: think leafy plants and succulents, wooden crates or large wooden tables, walls covered in recycled sheet metal or painted by a local artist. It isn’t just good for your business—it’s good for the environment, too! Show customers you care about the look of your store and sustainability no matter what kind of goods you sell. If you didn’t jump on this trend in 2015, next year offer your customers a break from the concrete jungle when they step into your store.
Let Them Leave Their Mark
Customers are more likely to return to a place that feels familiar to them. What better way to make your customers feel at home than by allowing them to write personalized messages, drawings or friendly suggestions on a display coated with chalk paint? Bonus: parents with younger children will thank you for keeping their kids entertained while they shop. Continue reading “Wrapping Up 2015 – Trends in Retail Display”→