Posted in In-Store Display Tactics, Retail Display Examples
Still feeling that busy-holiday-season hangover? Don’t let it affect your store’s beer and beverage sales! 2015 was a huge year for the beer industry: Anheuser-Busch InBev and SABMiller merged, the craft brewery Ballast Point was acquired for $1 billion and home-brewing kits were a more popular Christmas gift than ever before. Jump on the bandwagon in 2016 by reading up on our tips, tricks and guidance to creating successful — and structurally sound — beverage displays. We’ve got you covered from Super Bowl displays to the hipster, craft beer crowd.
Represent Your Local Team
It’s no secret that Game Day, whether the Super Bowl or a local match, is the perfect time to relax, get some nachos and enjoy some beers with friends. Tap into this market with your beer displays by customizing your display with the colors, mascot, favorite players or logo of your local team. Even if your shoppers came into the store for something else, they’ll see your sports-themed display and think: I should probably pick up a few six-packs for Sunday’s game while I’m here.
Continue reading “The Hops Behind the Display: Structural Tips for Beverage Displays”
Posted in Display and Packaging Design, Retail Display Examples
The holidays are over and 2016 is off and running, and even if you’re slightly relieved that the holiday rush is behind you, it’s always fun to look back. For us, that means remembering which retail toy displays stood out, connected with shoppers, and boosted sales. This year, while Minion toys from the hit movie “Despicable Me” and its sequels still dominated the market, the real standout products were, as everyone expected, the new Star Wars movie. You couldn’t go anywhere without seeing a lightsaber, an action figure of the characters, or even costumes! So, which displays really worked best this holiday season? And what can we all take away from the top retail toy displays?
Make it Graphic
The most successful retail toy display is always on that’s easy to identify, making it instantly recognizable because it’s branded with the name of the franchise, company or movie it’s associated with. Especially during the holiday season, it’s your job to make it simple for your customers to find that “one toy” that is on the top of their child’s Christmas list. Do this by customizing your display with bright colors and by including popular characters from films in your graphic choice. Also, if you’re selling products based on a film, be sure to incorporate the ideas of the movie in your display — not only is it fun, it also helps parents who might not be 100% sure what they’re shopping for go home with the right toy. For example, if you’re selling lightsabers from Star Wars, you could choose to have your display made to look like the interior of the Death Star, with Luke Skywalker and Darth Vader on either side. Using cardboard cutouts of characters is another easy branding recommendation, and one we noticed a lot of this winter. Continue reading “Which Retail Toy Display Reigned Supreme?”