Bring a sense of adventure to your gear counter display. If you run an outdoor gear shop (or if you’ve ever shopped at one) you know that often, it’s what you don’t buy that can be the difference between a fabulous trip and a complete nightmare. Forgetting to pick up an extra carabineer can squash the chances to climb. On the flip side, finding an item at the last second in the checkout line that combines several pieces of gear into one could mean eliminating the need to buy several heavy items that add extra weight to a pack. What’s the secret of successful outdoor stores? Two words: counter displays. Read on to learn more.
Blog Archive : Month: April 2016
The inventive minds at Creative Displays Now, an online brand of Great Northern Corporation, brought home four OMA Awards for their work with Perrier, Tradewinds Tea, 3M, and Purina. One gold, a silver, and two bronze medals were awarded for the style and ingenuity displayed by the four in store displays.
Gold: Perrier “Best Trip Ever” Topper
The “Best Trip Ever” topper was designed to integrate with existing product stacks to display eye-catching design and Perrier creative to promote Perrier’s “Best Trip Ever” Sweepstakes. The topper came out on top at the OMAs with a gold medal for temporary supermarket displays.
Sluggish sales? Get back to black with aisle violators! Have your sales slumped this season? Are you looking to put a little extra oomph into your profits? Interested in finding new ways to get your customers’ attention? Why not incorporate the proven method of aisle violators into your displays? Read on to find out how this type of signage influences shoppers to stay longer and spend more in your store.
When you walk down an aisle, you may notice a long, rectangular sign hanging perpendicular to the aisle. This is an aisle violator, and it’s a sales secret good businesses have been using for years. Some of the best designs have large-scale pictures of the items and switch up the color and texture of the sign. There’s usually also room to further convince your customers to put it in their carts by listing other eye catching marketing and value prop details such as: benefits, ingredients, or the story of the product or company.