With summer right around the corner, your store is sure to get more foot traffic than ever. But how can you turn people who just “wandered in to look” into long-term customers and clients? Surprisingly, your store layout may have more to do with it than you think. With more ways and places to shop than ever before, customers will be loyal to brick-and-mortar stores offering personal attention, convenience and above all, ease. Custom displays for retail can make a world of difference in your customers’ shopping experience. Read on to find out how to effectively incorporate displays into your floor plan.
Make It Easy On The Eyes
Displays for retail are beneficial not only for your store (as easy, clean ways to organize bulkier products), but they also help customers locate the items they need the most. We recommend placing some of your store’s most popular items (don’t forget to update them each season) in bright, bold custom retail displays. And don’t be afraid to have a little fun in the process! If there’s a holiday or big film premiere coming up, why not order a customized display in the shape of an Easter Bunny, Santa Claus or movie character? It will not only show shoppers you’re with the times, but you could actually use your displays as a point of advertising. If they’re good enough, maybe shoppers will want to take selfies with them. Think of a hashtag and encourage your customers to post their pictures by featuring your favorites throughout the store.
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