Blog Archive : Month: September 2016

Types of Retail Store Layouts

Whether you’re just starting to design your store’s floor plan, or if you’re completely revamping your current store, you probably have all kinds of questions about the different types of retail floor layouts. We know there’s a lot to think about, so we’ll take you through some of the most common retail store floor plans and highlight the benefits of each one.

Retail Display Layout

Straight Retail Floor Plan
A straight retail floor plan is probably the most recognizable type of store layout design. Celebrated for its economy of floor space, the straight plan uses store walls, corner spaces, custom retail displays, and other shelving fixtures to maximize every possible selling point on the floor. Straight store layouts are also chosen for their ability to work with many different types of floor displays – so you don’t have to select your fixtures according to your floor plan.
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Posted in Display and Packaging Design, In-Store Display Tactics

Are You Getting the Most Out of Your Holiday Retail Display Design?

It’s never too early to start planning your holiday retail displays. This season, instead of following the latest design trends, why not start a trend of your own to ensure you stand out from the crowd?

Check out our Top 5 Trusted & Favorite Holiday Retail Display Ideas, guaranteed to get your store some major foot traffic and convince your existing customers to add more than just a few extra items to their holiday shopping carts.

TIP #1: Keep It Fresh
No matter what holiday you’re celebrating, you already know that the items you’re selling need to be consistent with the season. You know you’re not going to display tons of red and green items for Easter.

Cardboard Holiday Displays

But what you may not have considered is that the items you sell should be the newest items in your store. Customers aren’t going to be fooled by a custom retail floor display that’s showing off items you’ve already had in your store for months, no matter how many string lights and sprigs of holly you decorate with.

THE LESSON: Make sure you’re showing off your newest arrivals, not the back stock you’ve been trying to unload for months. Major clearance sales are for AFTER the holidays!

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Posted in Display and Packaging Design, In-Store Display Tactics

Retail Store Lighting Ideas

People often associate the dimming of lights with “setting a romantic mood.” Many workplaces will also turn off the overhead fluorescents in favor of lamp light. Who hasn’t cursed bad lighting on a first date or even actually considered buying a light-up case for their cell phone? There’s no question: lighting makes a difference and sets the tone.

So, how can your retail store take advantage of lighting and colors for a more memorable (not to mention profitable) customer experience? We’ll discuss various retail store lighting ideas and display color schemes that will have your customers shopping and you on the path to record sales.

Retail Displays and Signs
Image by Lisa Wetherell / Lighting House

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Posted in In-Store Display Tactics