Posted in Display and Packaging Design, Retail Display Examples, Success Stories
Spring is here and Summer is just around the corner, which means one thing. It’s time to start planning those lazy, carefree days of cookouts, games, and cracking open ice cold beers.
That’s where our newest Featured Client, O’Connor Brewing Company, comes in! Based in the Ghent district of Norfolk, Virginia, O’Connor Brewing Co. combines a love of the local with the expertise and commitment to excellence of the international beer market.
In true beer-aficionado fashion, the company’s founder developed his love for beer in college. But soon, simply loving beer wasn’t enough…and just like that, a passion for brewing his own craft beer was born!
Continue reading “Featured Client: O’Connor Brewing”
Posted in In-Store Display Tactics, Retail Display Examples
Arranging retail displays around the calendar isn’t exactly a new trend of in-store marketing. We’ve all seen them: adorable displays in the shape of a beach bucket advertising sunscreen, sand shovels, and bocce ball sets, all under a banner reading “Summer Fun!”
But this year, make a commitment to thinking outside the box when it comes to your themed, seasonal displays. After all, creative cardboard displays can be a great way to get customers in your stores – and a great way to encourage them to post about you on their social media accounts.
Last time we checked, the word “creative” wasn’t synonymous with “doing everything your competition is doing, exactly the same way they’re doing it.” So in this post, we’re going to give you some fresh ideas for how to make seasonal items really pop – and tips on how the right display might even mean your customers leave your store with a few extra items in their carts.
Continue reading “Driving Revenue with Creative Retail Displays for Seasonality”