Some retail store business owners believe that success rests solely and firmly on product selection and price. While it is true that these factors are essential to get shoppers through your door and convince them to buy, would you believe it if we told you there’s much more to the story?
Presenting an attractive, logical, user-friendly retail display scheme helps every step of the way. Running an enticing shop means more than just putting things on shelves or racks. But how do you accomplish this? Read on to explore the top four mistakes shop owners make in retail display design – and more importantly, learn how you can avoid these mistakes to keep them from affecting your bottom line.
RETAIL DISPLAY DESIGN MISTAKE #1: Awkward or Disorganized Flow of Traffic
The Mistake: Narrow, uneven or twisted paths that disrupt a smooth flow of traffic through your store can make shopping uncomfortable. Not only do your pathways between shelving units, POP display stands and display racks need to be wide enough for shoppers to browse comfortably, but the overall design needs to encourage traffic flow as well.