Blog Archive : Author: creativedisplays

Best Practices for Setting Up Retail Displays

Retail displays make your products more visually appealing, attracting customers' attention and encouraging purchases. These presentations include brochure holders, counter racks and multi-tiered displays. Setting up displays in stores is an art form combining creativity and strategic planning. Following industry best practices will optimize your product's visibility and captivate shoppers. From layout techniques to choosing the ideal setup, follow all the steps when using retail display stands to their full potential. Here are five retail display strategies that resonate with customers. (more…)

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Posted in Display and Packaging Design, In-Store Display Tactics

3 Tips for Creating a Great Liquor Store Display

Online shopping may offer one of the most convenient ways to get goods delivered, yet many people still prefer to purchase alcohol in-store. These buying tactics remained true even amid the COVID-19 pandemic, with 90% of consumers preferring to buy beer, wine and spirits from physical retailers.  Due to the competitive nature of the liquor industry, finding ways to ensure optimal store designs is paramount to your success. So, what can you do to make sure your product shines the brightest? We’ve gathered three of our favorite liquor store display ideas and tips to ensure you end up on top. (more…)

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Posted in Beverage Displays

Quench Your Thirst With Beer Displays

Whether it is for gatherings during the holiday season or a Sunday Funday neighborhood event, many occasions call for a trip to the frosty aisle of a favorite local liquor store or beer aisle in a market. With all the food-and-beverage-friendly occasions throughout the year, which all encourage beer sales, there's never a bad time to up the display game for your frosty beverages. If you're a beverage supplier, your number one goal is to grab consumers' attention, make your brand both noteworthy and noticeable, and entice retailers to give you prime real estate space on their floor to showcase your product. So, how do you ensure your brand gets that fair share of prime retail real estate? Custom floor beer displays, that's how. (more…)

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Posted in Beverage Displays, Display and Packaging Design, In-Store Display Tactics

Types of Point-of-Purchase Displays

When it comes to making a sale, every business has to find ways to stand out from the competition. Persuading shoppers to pick your product requires grabbing their attention and demonstrating why your brand is the superior choice. Point-of-purchase (POP) displays offer a simple strategy to accomplish this goal. Of course, there’s more than one type of POP display style to choose from. From temporary fixtures to permanent structures, each POP display type offers unique business benefits. Learn more about each style — and how to use it to your advantage — below. (more…)

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Posted in In-Store Display Tactics

How Color Psychology Influences Retail Sales

Color psychology is the study of how colors subtly influence human emotions, decisions and perceptions. Using colors strategically in product displays or branding can evoke specific feelings to foster connections with your brand or products to drive purchases. By understanding the psychological impact of colors, retailers can create an atmosphere that resonates with consumers to boost engagement and prompt in-store sales. (more…)

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