The ever-increasing popularity of mobile devices and electronic personal assistants has led to a minor revolution in the marketing field. Interactive marketing displays are providing consumers with added ways to access information, allowing marketers to increase engagement with these potential customers in a fun and educational way. These innovative marketing tools can provide the added boost needed to help your products break through and enjoy success in the competitive marketplace. Here are four key elements to ensure greater market saturation with your digital signage and interactive product displays.
Presenting your products effectively and efficiently in the consumer marketplace is often a matter of timing. Creating seasonal displays requires a good deal of advance planning and creative inspiration on the part of your company. Most major manufacturers begin the planning and production process for their displays months in advance of their arrival and implementation in stores. Keep in mind, certain large-scale seasonal campaigns might take even longer, with some being planned up to two quarters before the launch date. Careful and thoughtful planning will ensure you get the most bang for your buck with your seasonal display.
- Back-to-school displays may consist of several different components designed to hold various items needed in the academic environment, extending both the design process and the production time for these items.
- Black Friday and Christmas season sales can require rapid response times on the part of manufacturers and distribution companies. Countering the deals of discount and department stores with relevant and customized office supply store displays on the same or similar products can be critical to get your fair share of the consumer spending pie.
Creating the right display can be critical to the success of your products in the retail environment and to your branding efforts in the public arena. Your display choices can say a lot about your company and can make a lasting impression on consumers; as a result, it is essential to design and position these marketing tools to best advantage. Understanding the various types of displays and the ways in which they are used can help you achieve a greater degree of visibility and success in marketing your products to consumers.
Types of Retail Displays
Depending on the product, you can select from a number of different retail display options:
Continue reading “What Displays Say About You & How to Choose the Right One”
The design team at Creative Displays Now (CDN) took home top honors from the Outstanding Merchandising Achievement (OMA) awards show at the prestigious 2015 GlobalShop conference and trade show. Sponsored by industry organization Point of Purchase Advertising International (POPAI), the event took place in the spring of this year, and recognized companies that have achieved exceptional results in the retail display marketplace. CDN is proud to have been honored for the following innovative and imaginative displays:
• Nintendo BBY Photo Op Shipper (above)
• Littmann Stethoscope Floor Stand
Continue reading “Creative Displays Now Snags Top Honors at POPAI OMA Awards”
Since a lot of products are packaged in thin, flexible containers with or without plastic support inside, protecting these items on the way to market is essential to reduce breakage and ensure optimal presentation and visual appeal for the consumer. Beyond the shipping factor, products need to be protected once they’re featured in retail environments. Display units should shield these products from accidental damage. Modern innovation in corrugated displays has provided added protection for fragile or breakable items while ensuring the most positive response from consumers in retail stores. Corrugated cardboard products can be manufactured from recycled materials, making them a green-friendly addition to any packaging process or display marketing campaign. Here are three major benefits of corrugated displays for snack manufacturers and distributors in the modern retail environment.