Our July 2015 client of the month is Del Sol, the leading purveyor of clothing and accessories that change color when exposed to sunlight. These fun and innovative products required top-quality display designs to ensure the greatest appeal for consumers. These items were originally typically sold in kiosks on cruise ships and tourist areas. As Del Sol prepared to make the move to launch product sales in retail and grocery outlets across the U.S., they consulted with our team at Creative Displays Now to create a range of retail display stands specifically designed for use in these venues:
Point-of-sale displays to ensure a share of the impulse buy market
Free-standing floor displays for clothing and accessories
This year’s Comic-Con convention featured some of the biggest names in movies, television and print entertainment to include a full array of superheroes that made a splash with fans. The highly creative floor displays being used to promote movies and comic books in this elite venue, however, may truly be the unsung heroes of Comic-Con 2015. While tech giants like Best Buy have typically dominated the floor and booth displays in previous years, some stand-outs have made an impact that far outlived their stay on the convention floor.
Crowd-Pleasers at Comic-Con 2015
Some of the most popular displays and exhibits this year were based on amazing games, reboots of classic comedy movies and shout-outs to current and former mega-hits in the entertainment field:
The upcoming reboot of Ghostbusters spawned a good deal of interest in the all-new proton pack designs on display at Comic-Con.
Corporate giants like Apple have garnered worldwide acclaim for the production values and advertising campaigns associated with their elite products. The show-stopping displays and visual images created by Apple promotional teams have become iconic examples of cutting-edge advertising. Industry leaders are eagerly awaiting the arrival of new premium retail display designs intended to showcase the numerous accessories and devices in Apple’s lineup. One hallmark of the new designs will be all-white packaging for third-party accessories to be carried in Apple stores; this is expected to create a more uniform and elegant look for in-store displays.
Creating customized retail point-of-purchase (POP) displays is what we do at Creative Displays Now. We recently had the opportunity to work with the innovators at Goal Zero, suppliers of some of the most innovative green-friendly, solar-powered and sustainable products on the market today. By creating a visually appealing and practical display system for the Goal Zero lineup of products, the Creative Displays Now team was able to promote this exceptional lineup of products to create the most positive impact for consumers in retail environments.
When you think of visual branding, you probably think of TV commercials, billboards, product packaging, and other widely received mediums. But in reality, in-store displays can be the most powerful visual components of your overall branding scheme. Whether you are a retailer or a vendor, the visual story you tell in stores can make or break your efforts to strengthen a brand, make products into household names, and sell more products. Using Kraft’s strong in-store visual branding efforts as an example, this post will explain how use of visuals in retail settings can contribute to a brand’s continued status as a household name.