When you think of visual branding, you probably think of TV commercials, billboards, product packaging, and other widely received mediums. But in reality, in-store displays can be the most powerful visual components of your overall branding scheme. Whether you are a retailer or a vendor, the visual story you tell in stores can make or break your efforts to strengthen a brand, make products into household names, and sell more products. Using Kraft’s strong in-store visual branding efforts as an example, this post will explain how use of visuals in retail settings can contribute to a brand’s continued status as a household name.
When you’re setting up an endcap or power wing display at the front of your store, you might not think that there is much to worry about other than constructing it and placing the items to be displayed on the shelves or hooks of the unit. But according to Point of Purchase Advertising International (POPAI), there are several suggested implementation strategies that retailers and vendors often do not actually comply with. Not only do these strategies ensure a safe and organized point-of-purchase space, but they also positively impact the customer experience (and sales figures) if you heed them carefully.
If you’re starved for creative ideas to boost sales in your retail scheme, the following visual merchandising tips and ideas may just be the sustenance you’ve been looking for. Keep reading and learn how to turn your visual merchandising structure into a sales-boosting strategy with just the right creative cardboard displays.
Remember That Variety is the Spice of Life
It’s a great idea to use themes to enhance your visual merchandising, which may be centered on the four seasons, holidays, the school year, and other seasonal categories. But don’t use the same themes year after year, because people will remember. Vary your themes each season and opportunity, and consider several sub-themes within the same category to attract customers from different angles.
Whether you’re a retailer or a vendor or even a consumer, you’ve probably heard of blister packs. The “blister” part of these packages is a molded piece of thin, transparent plastic that is typically affixed to a piece of cardboard to hold and display a piece of merchandise in an all-in-one package perfect for hanging on a metal pole or hook, or for sitting on a shelf. Also known as bubble packs, these packages are often used for selling small items that need to be protected and need a little extra oomph for shoppers to easily notice them.
The following article is a must-read for retailers and vendors looking to effectively utilize blister packaging – and the displays that are specially designed for these packages – in stores. Keep reading for deeper understanding, expert tips and more.
A Deeper Understanding of Blister Packaging
So, you know what blister packaging is. This is a good place to start on your road to understanding. But, more importantly, when is blister packaging the ideal choice? It isn’t always the right choice, of course, otherwise we’d see it everywhere rather than only in certain parts of a store. These situations are ideal for blister packaging:
When a frequently stolen high-ticket item requires additional security to deter theft
When a small product needs to be contained, organized and well-protected
When products need increased visibility achieved through branding and display
When vendors/retailers are looking for an affordable and sustainable choice
What makes blister packs so ideal in these situations? It’s the fact that they can protect and house the entire piece of merchandise – or multiple items – in one simple yet effective package that allows consumers to see what’s inside. The plastic bubble, or “blister,” can even be custom-formed to the shape of the product.
Types and Styles of Blister Packages
There are many different varieties of blister or bubble packs to choose from based on your needs, goals and specifications, including the following:
Fold-over or Trapped Blister Pack
Full Face Blister Pack
Standing Blister Pack
How to Work Blister Packaging Into Your Displays
If you’re going to sell items packaged in blister or bubble packs, or stock them on store shelves, you will need to find the right display to complement this type of product packaging. Some of the most common options include floor displays with projecting rods or small hooks where the packs can be hung from a small hole at the top, and endcap displays with shelving and/or optional hardware attachments designed for arranging or hanging the packages. And if your packaging has special designs or comes in a special shape, you can even customize your displays to coordinate and create a more comprehensive, holistic branding experience.
From the design of the logo to the packaging to the display to the advertising and everything else in between, there are a myriad of opportunities to brand your products more effectively. Blister packaging might just be a part of that equation for your merchandise. It’s all a matter of showing off what you’ve got.
To start your own project click here or contact us and we’ll help you with all your questions.
Still confused about how to set up retail display stands the right way? Wondering whether your methods are leaving something to be desired in the minds of consumers? This how-to guide will list the steps to properly set up and use a retail display stand. This includes such vital actions as choosing the right display, creating a layout plan, gathering all the tools and components, putting the pieces together, arranging the items for sale and using effective lighting to display the items.
Here’s everything you need to know to do it right. Here are five steps to success:
