We’ve all been motivated to purchase products from POS displays – which are typically placed right next to the cash registers in stores – based purely on impulse. And this was no accident. As most successful vendors and retailers know, point-of-purchase displays are placed next to cash registers by design for the specific purpose of triggering an emotional impulse. These displays may include banners, display packs, display stands, dummy packs, mobiles, posters, and shelf edging made of thick, durable cardboard. Aside from common forms, point-of-purchase displays also share the common trait of attracting customers’ attention to a specific product (or range of products) during the final moments before they leave the store. If you’re looking for new ways to trigger impulse buys at the register, consider these four ideas for point-of-purchase displays:

Continue reading “4 Ways to Trigger Impulse Buys at Checkout with POS Displays” →

Is your marketing team struggling to come up with end cap display ideas to boost sales in stores? You may just need a few good examples. Successful grocery store end cap displays should be bright, colorful, and include the right combination of text and printed images to grab attention and get your message across in mere seconds. Grocery Store end cap displays are often used to promote new products, seasonal items, or popular merchandise with brand appeal. If you’re still looking for end cap display ideas, the following six creative examples should give your in-store marketing team a good place to start.

1. 1. Batteries in Just the Right Places
      The majority of products these days need batteries, so why not remind customers to grab them? We’ve seen countless examples of vendors promoting their batteries with end caps placed near electronics products that require them.
      
   2. Soda to Quench the Thirst
      It’s typical to see Coke on sale one week and Pepsi on sale the next. In either case, soda companies (both big brands and smaller outfits) often use end cap display stands to remind customers of their thirst, whether the soda’s on sale or not. The end of a snack aisle is an ideal location. What goes better with a salty snack than a fizzy soda, after all?

Continue reading “Six Inspired Examples of Sales-Boosting Grocery Store End Caps” →

A counter display can say a little or say a lot, and in all honesty, it probably isn’t using any words at all. The most important aspect of an effective point-of-purchase display is that it attracts attention with an eye-catching design. So how do vendors and retailers make their products stand out at the sales counter? To give you an idea, here are five examples of “out-of-the-box” counter displays that grab attention from even the busiest and most distracted shopper.

Clever Holiday Displays for St. Patty’s Day
With the recent St. Patrick’s Day holiday, we saw lots of posters and displays with shades of green and images of leprechauns and four-leaf clovers. Some retailers have found ways to tie this holiday that celebrates the patron saint of Ireland into the products they’re selling. This includes a home and garden supplier that decorated its store and decked out its countertop displays with vibrant greens and yellows for “Daisy Days” the same weekend, tying flowers and springtime in with the holiday.

Collectible Memorabilia Displays
There are a lot of collectors out there. When you display your products to highlight how each individual one is part of a collection, dedicated collectors are more likely to want them all. We’ve seen this in a display for a series of collectible glasses featuring Indiana Jones, for example, in which each glass was one in a set of four.

Continue reading “Five Out-of-the-Box Counter Displays Shoppers Simply Can’t Ignore” →