Do you rely on cardboard displays to sell toys and other products for children in a retail space? As a toy company or toy store, you know you need to market to both the purchasers (the parents or guardians) and the end-users (the kids). There are many different ways to display toys in a retail setting, though, and they might not all be right for your particular needs. Some displays are more appropriate for the aisles, or the endcaps, or the point of purchase area, for example. Whether you’re promoting a birthday special, new toy release, seasonal toys, accessories, or anything else, you should check out the following display ideas and see how they might fit into your current marketing needs.
Cardboard Counter Displays Counter displays are perfect for the small “impulse buy” – toys, gift items and other kids’ products are items you might consider displaying at the point of purchase area.
Cardboard Floor Displays Cardboard floor displays might be used near the entrance or exit, close to sales counters or around the aisles of a store to show off new toys, seasonal items or any particular products you want to promote during the current month or season. With the holiday season upon us, it’s the perfect time to take advantage of these types of displays.
As the name pallet displays implies, these displays resemble a pallet in size and shape, but they can vary from corrugated full pallets to half-pallet floor displays. These may be the perfect solution in cases of a display that you might want to move around your space in effort to freshen it up half way through a season. Moving the entire display on a pallet will likely be much easier than breaking down and reassembling the entire set up.
Retail Signage & Display Signs
If you just have an event, sale, promotion or any other information you want to share with customers, consider creative display signage that can help you get the point across with strikingly bold colors and eye-catching graphics.
End Cap & Power Wing Displays
When displaying products near the endcaps or power wings of a retail space, these specially designed end cap cardboard displays are the perfect fit.
Cardboard Brochure Holders & Literature Displays
Whether you’re selling children’s books or trying to get information out to the purchasers (i.e. adults), these custom corrugated cardboard brochure holders can be designed to hold any brochures or books you are selling.
In-Store Displays for Club Stores
If you’re trying to sell toys or children’s products in a club store, you may want to consider extra-sized pallet displays, double-endcap displays or other in-store displays designed specifically for the big-box environment.
If you still don’t think you see the right kind of display for what you have in mind, also remember that you can always design and commission a custom display design to perfectly suit your needs. A little creativity goes a long way when you’re selling toys.
Are you making the most of your POP displays? These in-store display units, also known as point of purchase displays or point of sale displays, are an integral part of the shopping experience that retailers create for their customers. The goal of placing such displays near the cash registers or exit area is to make one more sale before the customer leaves.
Manufacturers often utilize these branded displays along with the products they carry in large retail stores, while small businesses may select and arrange their own point of purchase displays. If you aren’t making the most of your POP advertising and displays, here are three rules to live by that should help you increase sales and create a more complete shopping experience.
Match Your Displays to Your Business Goals
There are as many different kinds of POP displays as there are products and businesses. When choosing displays for your point of purchase area, it’s important to consider what you’re trying to accomplish at the moment. If you have news to share with customers about an upcoming sale, contest or promotion, you may choose banners, danglers, hangers or signs. If you are trying to promote certain products during the holiday season, then you may consider countertop and floor displays that put gift items and small impulse purchases in customers’ line of sight.
Make Sure You Stand Out in the Crowd
With today’s competitive business environment, it’s important to be different from other companies in your industry and the local market. Whether you’re trying to promote your products in another company’s retail space, or arranging the displays in your own store, you will benefit most by being creative with your displays. The larger the store, the more impact each display will need to have to get noticed by the customers who are passing through.
Consider Ways to Trigger Customers’ Emotions
Marketing really is about psychology as much as it’s about anything else. It’s all about connecting with customers and creating an emotional experience, however subtle it may be. If you want to increase sales at the point of purchase area in your retail space, you will need to consider and use the triggers that connect with people’s impulse centers. This way, they are inspired to purchase the items being displayed – these are often the last minute purchases that most shoppers weren’t directly interested in when they first came into your store. Impulse buys, particularly during the holiday season, can make up a distinct portion of your revenue. Take advantage of this opportunity to really make those extra sales. Discounts or bundles are good incentives, for example. If you want to promote an upcoming sale or event, you will benefit from making the information stand out in people’s memory once they’ve left. The added bonus here is they are leaving your store already thinking about coming back!
POP displays can be powerful selling tools – be sure you’re taking full advantage of the useful space at the point of purchase.
Creative Displays Now took home five awards, including a Platinum Award, at the 2014 Design of the Times competition held at the Shopper Marketing Conference and Expo in Minneapolis on October 22-23 (Note: Creative Displays Now is an online brand of Great Northern Corp).
Here are all of our award winners:
Platinum Award: Nestle Purina PetSmart Half Pallet Display
This display also won a Gold Award in the Specialty Channel category
Silver Award: Nintendo / Best Buy Quarter Pallet Display
Category: Consumer Electronics
Bronze Award: Nintendo Kirby Game Stop Counter Display
Category: Consumer Electronics
Bronze Award: Mountain Dew LED Arrow Sign
Category: Convenience Stores
Did you know that most successful stores spend a great deal of time on their in-store display campaigns? Most of the major national and international retail brands have full-time employees dedicated to creating a great in-store experience for customers, including everything from the windows and décor to the product displays in each department.
But what if you can’t afford to hire a designer to create the perfect layout, interior decoration, in-store displays and merchandising campaign? You can still make a major impact and win over more customers through your retail display campaign, as long as you keep a few important factors in mind. Read on for the top 4 tips to executing a winning in-store display.
Start with a Roadmap
So your goal is to overhaul your existing displays or implement a new campaign for the first time. How are you going to get there? Before doing anything else, create a roadmap with a strategic plan for each step towards that goal. It doesn’t have to be complicated, but you and your team will need to understand exactly what is expected, and in what time frame, to make your display campaign a success.
Stick to Bold Designs
A bold, clean, simple design is almost always the best choice when creating an in-store display campaign. Of course, make sure it’s attractive so it catches people’s attention for the right reasons. Displays should also be prominently placed, free from dust, easily visible and effortlessly reachable.
Be Clear and Consistent
When retailers install displays throughout their store without any sort of unifying theme, it can create a sense of uncertainty and unpredictability as customers walk through the store, which typically isn’t a good thing. It’s much better to create a comforting sense of cohesion with a common theme throughout all your in-store displays. The theme may rely on concept, color, lighting or any number of other variables. Don’t be afraid to think big when you’re planning. Having an idea of how you can expand or duplicate your displays will help you grow your efforts throughout your store. Multiple displays with that common theme can be reused and duplicated for a unified feel. The sense of cohesion, not to mention the aesthetic appeal will be a tremendous asset to your overall display efforts.
Keep Displays Fresh
If customers come back to your store month after month and see the same in-store displays, they likely won’t even notice them after a while. By updating your displays regularly, you can keep customers curious. People will be more likely to notice your displays if they are seasonal or topical and if they are refreshed on a regular basis. Additionally, having regular seasonal displays could become something your customers come to rely on. Oftentimes they will even look forward to seeing how you’ve switched it up and what seasonal items you’re offering.
In-store displays are a valuable marketing tool you can use to refresh your store and highlight products. Putting a little time and thought into how you’ll execute your in-store display campaigns will maximize the reward you get out of your efforts.
There’s no doubt about it: new holiday in-store displays are key for retailers during the late fall and winter. If you fail to implement new displays in your store during the holidays, you are missing out on a huge opportunity to enhance the retail experience for your customers, which ultimately translates to missing out on more sales and profit. So how do you implement a display campaign for the holidays that will keep your customers shopping longer, and leave them with a more positive and lasting impression? It’s all about creating a feeling and inspiring positive memories.
Don’t Underestimate the Power of the Display
While it’s true that people do more research online before they shop in the stores these days, the Internet has hardly replaced the power of the in-store display. In fact, more than 75% of buying decisions are still made in the store, according to a 2012 study by Point-of-Purchase Advertising International. The study intensely looked at seven million customer transactions at big retail chains. The association found that things like end caps, bins and freestanding displays can have a huge impact on what customers buy. Don’t let this opportunity pass you up. Taking advantage of the holiday season, when shoppers are even more inclined to make impulsive purchases, can mean big dollars for you.
Create the Feelings That Drive Sales
Retailers of all sizes can increase their sales by inspiring positive reactions in their customers during the holidays. When your in-store display scheme is designed correctly, customers should walk into your retail store during the holidays and react with feelings of comfort, excitement and warmth – you may even evoke fond memories of family and childhood. So think of your target audience. What is likely to trigger these happy feelings and memories for them? How can you implement that in a design scheme throughout your store’s displays? If you can answer these questions, then you should be able to drive sales.
Imagine Yourself as the Customer
At the end of the day, you should always be able to imagine yourself as a customer before implementing a new display campaign for the holidays or any other time of the year. Think about the holiday displays you remember seeing in stores as a child. Chances are you can remember at least a few, and they stand out because they created a sense of wonder and mimicked the ideal sense of the holiday seasons that everyone longs for. Was it the color that spoke to you? The product? The signage? There was something very specific that moved you. So how can you recreate that for this year’s audience?
When you imagine yourself as the customer, you will be better prepared to implement new holiday in-store displays that inspire those feelings of comfort and warmth that will ultimately drive sales. So in the spirit of giving, why not give your customer what they want? A cheerful shopping experience that results in comfort for them and dollars for you.